Jorunn Stokke AamodtAdviser of communication

FK Norway

Photo contest on Facebook

1 The role of social media

2

3

Introduction to FK World

WHAT IS SOCIAL MEDIA?

Social media is

PEOPLE HAVING

CONVERSATIONS ONLINE

DEFIN

ITIO

N

MA

NY T

O M

AN

Y

PO

WER

SH

IFT The audience are the producers

HOW DO WE USE SOCIAL MEDIA?

WH

O D

O W

E L

IST

EN

TO

CO

NSU

MER

PO

WER

BLO

GS A

ND

RO

LE M

OD

ELS

Who holds responsibility:

The person publishing

content online

The person reading

what is published?

or

SLACKTIVISM(Slacker + Activism)

SLA

CK

TIV

ISM

86 MILLION VIEWS

on YouTube

How many people

COVERED THE

NIGHT?

Did Kony FAIL and Barn

av regnbuen SUCCEED?

If so, WHY?

NAT

UR

AL G

OO

D IN

PEO

PLE

KIV

A –

MIC

RO

LO

AN

S

OR

GA

N D

ON

AT

ION

How can our tendency for

SLACKTIVIST BEHAVIOUR be

used for something GOOD?

A global, online community for all

members of the grand FK family

Just another Facebook?

Basic Facebook functionality, but:

- FK World gathers all FK participants

- FK World is open for anybody to see

- FK World has an integrated blog platform: ”all in one”

- FK World is non-commercial = ad-free

- Pictures: You own the rights to your own videos

and pictures on FK World

- Shows the outside world how we are spending our funds

Hashtag for Youth Camp: #FKYC12

Facebook.com/fredskorpset

Twitter: FKNorway