presentasi strategi harga bisnis pusdiklat perdagangan 2016
TRANSCRIPT
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PRICING STRATEGIESFOR BUSINESS
Strategi Penetapan Harga dalam Bisnis
Asrulsani Abu, SE, MM
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ProfileAsrulsani Abu, SE., MM.
Born at Pare-pare, South Sulawesi 08 July 1973
Athirah Islamic School Makassar Vice President at PPIA (Indonesia Australia
Student Association) English Course at University of Western
Sydney Hawkesbury Richmond Australia Studied Commerce at UWS Hawkesbury
Australia Master of Marketing Management from
Trisakti University Jakarta Blogger: www.asrulsaniabu.blogspot.com Book writer: Happiness Management Editorial Board of National Magazine: Majalah
Haji Umrah Founder MarketingInternasional.com Member of AUMI (Indonesia Medium
Enterprise Association) Vice President: Gaido Group President Director PT. Sani Mobil Indonesia
Office:GAIDO PLAZA 5BJl Parakan Benda BaruTangerang Selatan IndonesiaTel. 62-21-2905 1111Fax. 62-21-2904 2323Hotline: 0812 878 21 878
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Group Companies
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OUR QUESTIONS….
Apakah yang Dimaksud dengan Harga? Di manakah Posisi Harga dalam Pemasaran? Apakah Manfaat Penetapan Harga? Apa Saja Strategi Anda dalam Penetapan Harga? Apakah Strategi Khusus dalam Penetapan Harga. Siapa konsumen sasaran Anda? Positioning yang Anda inginkan? Siapakah kompetitor Anda? Dan bagaimana respon mereka terhadap
harga Anda Dapatkah Anda membedakan produk Anda dari kompetisi?
Apa saja kesalahan dalam menentukan strategi penetapan harga?
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ALL ABOUT PRICE
Harga adalah sejumlah uang yang harus dibayar oleh konsumen untuk mendapatkan sesuatu barang atau jasa.
Di dunia ini, apapun kita bisa dapatkan asalkan kita mau membayar harganya.
Harga adalah salah satu faktor utama yang menentukan keputusan konsumen dalam membeli produk.
Harga bukanlah satu-satunya cara dalam merebut hati konsumen. Hindari “Perang Harga” (war pricing) dan mulailah “Perang
Inovasi” (innovation war).
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Bahaya dalam Kesalahan Penetapan Harga Produk/Jasa
Pelanggan Kecewa
Penjualan Menurun
Keuntungan Menurun
Kerugian Usaha
Kebangkrutan
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The Marketing Mix
MARKETING MIX
PRODUCT
PRICEPLACE
PROMOTION
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The Goal Price Setting Strategies
Goal Price Setting
Profit Oriented
Volume Oriented
Image Oriented
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New Product StrategyNew Product Strategy
SKIMMING PRICING
Value Oriented
Sani Mobil, Department Store, Exclusive Brand
PENETRATION PRICING
Market Oriented
Telephone Operator
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Old Product Strategy
OldProduct Strategy
Fix PriceFor
Positioning
Lower PriceFor Volume
Oriented
Upping PriceFor Profit Oriented
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The Strategies for Avoiding War Pricing
Strategies for Avoiding War
Pricing
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Technics & Strategies for Pricing Strategies
Loss Lea
der Prici
ng
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Psychological Pricing Strategy
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Pricing Strategy: Barter
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Cash Rebate Pricing Strategy
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Online Barter Strategy: www.hajiumrahnews.comwww.marketinginternasional.com
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SKIMMING Strategy: Value Oriented
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Terima kasih atas segalanya…