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Woo PaikChief Technology Officer

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Advanced Technologies

Wireless HD3D EntertainmentTruMotion 240HzLED BacklightConnected DevicesPure Sound2 Microphone Noise CancellationATSC-M/HEnvironmental Policy

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Wireless HD

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Wireless HD

Built In Wireless Receiver

Uncompressed (Lossless)

1080p

60GHz Radio

Smart Antenna

Pure Sound

3Gbps

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3D Entertainment

Formatconverter

LCD TV / PDP TV / Projector

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TruMotion 240Hz

2007

Motion BlurStandard Driving

60Hz

2008

Motion Blur ReducedInterpolated Frame

120Hz

2009

Motion Blur EliminatedInterpolated Frame +

Impulse Driving

TruMotion 240Hz

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2008 2009Size 47” 55”

LED Type Conventional LG IOLLocal Dimming Zones 128 240

TruMotion 240Hz No YesOverall Thickness 105.9mm 24.8mmModule Thickness (42.3mm) (16.3mm)

Contrast Ratio 1,000,000:1 2,000,000:1

Comparison of LG LED LCD TV Models

Slim LED Backlight

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Block Size

Slim LED Backlight

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Connected Devices

2008 Mr. Mark Levinson Tuned Products

RhapsodyLB3300KM710AX585

EmeraldKM380

ScarletHT935TVOther HTSHT903TAHT503THHE903SA (LHT874)HT303SUHT33SHT32S

ScarletLG70Other LCD TV:LG30LG40LG50LG60LG80

Edge PDPPG60xxPG70xx

MicroFA163FB163 (LFD850)

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Pure HD Sound

Mobile PhoneGM900

LCD TVLHX / LH95LH90LH85 / LH80LH70LH60LH55 / LH50LH40LH30LH20

HTSHT32SHT904SA / HT904TAHB964TZHB954SP (LHB954)HB354BSHB954SA (LHB953)HB954PA (LHB977)HB954TZ / HB954PZ

PDP TVPS80PS70PS60 / PQ60PS30 / PQ30PQ20

2009 Mr. Mark Levinson Tuned Products

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Pure HD Sound

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Mic 1

Mic 2(rear)

2 Microphone Noise Cancellation

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Existing HDTV SignalSimultaneous ATSC-M/H Signal

ATSC-M/H signal

ATSC-M/HMobile DTV phone

Laptop computer

Automobile based DTV

MP3

Portable DVD

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2/08 - 4/08IDOV (Viability) TestBy OMVC

2008 2009 2010

5/15/08IDOV (Viability) Test Reported to Broadcasters

11/08Candidate Standard

5/09Proposed Standard

3Q/09Final Standard

4Q/09Commercialization

Standardization

ATSC-M/H Chip and Devices

10/08New Chip Out

1/08CES Demo.

1/09CES Demo.with mobile phone, MP3, portable DVD, etc.

ATSC-M/H

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Polar Ice CapsReducing

Rising Sea Level

Bio-diversityLoss

Unusual Weather Change

Source : IPCC 4th reports

Environmental Policy - Introduction

2000

2020

2040

2060

2080

2100

1980

1960

1920

0

20

40

60

80

100

120

140

Glo

bal C

O2

emis

sion

(GtC

O2/y

ear)

Glo

bal s

urfa

ce w

arm

ing

com

pare

d to

198

0~19

90(

)℃

-1

0

1

2

3

4Fossil energyintensive scenario (660~790 ppmCO2)

WarmingCO2

Year 2000 constantConcentration (350~400 ppmCO2)

WarmingCO2

Solid line isSurface warming

660-790 ppm

CO2emission

CO2concentration

Surfacewarming

350-400 ppm

660-790 ppm

Dot line and block is CO2 emission

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Environmental Policy - ManufacturingGlobal Green Manufacturing

150 kilo Tons of CO2 emission reduction by 2020

’12

CO

2 reductionTarget

1,547

’08

75

1,471

(k Ton CO2e)

’20

150

1,398

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Environmental Policy - ProductsLife’s Good when it’s Green in Products : Energy Saving

’07 ’10 ’12

100%

90%85%

’07 ’10 ’12

100%

90%85%

’07 ’10 ’12

100%

92%87%

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Environmental Policy - ProductsGlobal Green Products

30 mega Tons of CO2 emission reduction by 2020

’12

CO

2 reductionTarget

’07

12,000

(k Ton CO2e)

’20

30,000

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Watch Phone

Touch screen Tempered Glass Face 2Hrs Talk Time 61 x 39 x 13.9mm 84g weight Bluetooth 3 Mechanical Keys Water Resistant 3G inc. HSDPA

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