presentación titonet
DESCRIPTION
Personal personal de TitonetTRANSCRIPT
WHO IS ?
= Fernando de la Rosa
WHO IS ?
OK, BUT…
WE CAN DEFINE OURSELVES IN DIFFERENT WAYS: YOU ARE…
WHO IS ?
YOU ARE…
WHO IS ?
‘99 ’00 ’01 ’02 ’03 ’04 ’05 ’06 ’07 ’08 ’09 ’10
TELEPRIX SEISGRADOSRENTINGCAR
ESTE - "The impact of web 2.0 on marketing"
FUNDESEM - Marketing and advertising workshopESADE - Communication 2.0
Excelence “The consumer has the power”COETTC - “The future of advertising"
International Tourism Forum - Benidorm– “360º Strategy”
TOYOTA VW
CABREIROA
PLAYSTATION MALIBÚ BACARDI SUPERIOR
PORTAVENTURA MARTINI
NORDIC MIST
ESTRELLA LEVANTE
BACARDI LIMÓN
COMMES DES GARÇONS CALVIN KLEIN ASICS
MARKETING & COMMUNICATIONPROJECTS
EDUCATIONAL EXPERIENCE
International Development(Spain, France, Brazil,
Portugal, Argentina, Mexico)
First Round of investors
Professionalachievements
IED. Professor of Marketing & Communication
UPF. MBA Marketing Professor
EAE. Master Professor
ELISAVA. Professor of Marketing & Communication Strategies
PROFESSIONAL EXPERIENCE
SPEAKING ENGAGEMENTS
INTERNET START UP
EXPERIENCE
Additional Info:
YOU ARE…
WHO IS ?
YOU ARE THE EXPERIENCE THAT YOU HAVE
BUSINESS MARKETING & ADVERTISING DIGITAL
Create a 3 companies Multi Marketing Experience in Mass consumption industries (Beauty & Perfumes, Car industry, Drinks, Entertainment & sport)
More than 11 years of experience
Business Plan & Budget Control Experience
Multi – media campaigns experience (TV, Press, Magazine, Internet, Events, Marketing Direct)
Titonet: Digital Identity & Reputation
Managing bank & investors
Branding definition experience Blogger & social media active user.
Manage up to 22 people team
ROI focus Measurement & analytical methodology
Negotiation skills Young target (15-35) behavior & marketing knowledge
More than 40 web project managed
Business model innovation ATL & BTL Campaigns Experience Always connected
THIS IS A SUMARY OF MY EXPERIENCE
YOU ARE…
WHO IS ?
YOU ARE THE PEOPLE YOU ARE CONNECTED WITH
+1.600 contacts
+900 contacts
+1.180 contacts
+660 titonet FANS
+740 contacts
LOCATION
45% Barcelona
20% Madrid
35% Others
PROFILE
30% Clients
24% Partners
15% Supplier
10% Networking
5% Education & Classes
Source: Linked in + email
THIS IS MY NETWORK
YOU ARE…
WHO IS ?
YOU ARE WHAT YOU THINK
Administración agencia anunciante autenticidad blogs Branding buzz cambios campañas casos Charlas clases colaboración compras
Comunicación Conferencias conocer
consumidores copyright Creación empresas crisis cursos
datos Digital distribución economia Educación
emprendedores entretenimiento Estudios eventos
Facebook fidelización Frases gaming google herramientas
identidad inspiración Internet jovenes manifiesto marcas
marcas blancas marketing medios mercado modas
Negocios ocio Organización pensamientos personal Polo
Portaventura Predicciones Presentaciones promociones
publicidad reflexiones reputación Resumen running
seisgrados social media sociedad solidaridad
Tecnología TED tendencias TLDEP tribus Turismo tv Twitter
I WRITTE IN MY BLOG ALMOST ALL THOUGHTS. THIS ARE THE TAGS
MARKETING & COMMUNICATION COURSE (80 hours)
YOU ARE WHAT YOU THINKI SUMMARIZE ALL THE KNOWLEDGE IN A COURSE.
YOU ARE…
WHO IS ?
YOU ARE WHAT PEOPLE SAY ABOUT YOU
Piropos*: gente con la que irse a una isla desierta, gurus, estrellitas, sospechosos habituales, inspira expira piensa, interesting,…
19%
18%
16%14%
7%
7%
6%2%
2%4%
RELEVANCE
social-mediaInteresante / Piropos* web2-0BarcelonaNetworking-offbloggermarketersuniversity-pro-fessorsPublicidadfollow-Fridaymediaconsultores-20Comunicación internet
Source: 4.500 Users follow Lists where I appear with this tags
TWITTER LISTS ALLOW USERS TO TAG WHAT THEY THINK ABOUT YOU
YOU ARE WHAT PEOPLE SAY ABOUT YOUFIFTEEN PEOPLE HAVE RECOMMEND ME ON MY DIFFERENT POSITIONS
(6 clients, 5 partners, 2 reports, 1 co-worker, 1 manager)
YOU ARE…
WHO IS ?
YOU ARE WHAT YOU DO AT YOUR FREETIME
Travel
Sport My wife
Friends Family
Fight against the dark side
THIS ARE THE THINGS THAT I LIKE TO DO
YOU ARE…
WHO IS ?
YOU ARE WHAT YOU WANT TO DO IN THE FUTURE
• VISION: I want to innovate in business & communication. • PASSION: I need to be passionate about the business.• LIDERSHIP: Is somebody here with the vision?• MARKETING BASE: 50% Sales / 50% Brand.• BORN TO RUN: Time past fast so, when do we start? • TEAM: people is the key of success. • GLOBAL VIEW: my work place is the world.• BALANCED: Personal and professional life are compatible. • VARIABLE: part of my salary have to be based on personal
performance.• EDUCATION: sharing my knowledge & experience is part of my
social responsibility.
I LOOK FOR A PROJECT COHERENT WITH MY PRINCIPLES
BUSINESS MODELS
MARKETING
COMUNICATION
BRANDING
COMERCIAL
ADVERTISING
SOCIAL MEDIA
DIGITAL
0
50
NOWADAYS IN 5 YEARS
YOU ARE WHAT YOU WANT TO DO IN THE FUTUREI LOOK FOR A PROJECT THAT HELP’S ME TO DEVELOP MY PROFESSIONAL KNOWLEDGE
Main Focus
LIDERSHIP
TEAM BUILDING
NEGOCIATIONORAL COMMUNICATION
EMOTIONAL INTELLIGENCE
0
50
NOWADAYSIN 5 YEARS
YOU ARE WHAT YOU WANT TO DO IN THE FUTUREI LOOK FOR A PROJECT THAT HELP’S ME TO DEVELOP MY PROFESSIONAL SKILLS
Main Focus
Created with skill and passion by the Maestros at BACARDI rum
Bat
Pioneer in the rum category
Uninterrupted family line of the Bacardi family
Warm
Inclusive
Spirited (Full of life, energetic)
PassionateBUSINESS
MARKETING & ADVERTISING
DIGITAL
EXPERINCED
COMMUNICATOR
INNOVATOR
ENTREPRENEUR
TEAM BUILDING
OPTIMISTIC
STRUCTURED MIND
HARD WORKER
ACTITUDE
ENERGETIC
SKILLS
NEGOCIATOR
SELF-EFFACING
A SUMMARY COULD BE:
WHO IS ?
