Social Responsibility

Luz MuñozLaura Kastner

Definition

The obligation of an organization’s management towards the welfare and

interests of the society in which it operates

The 4 different kinds of CSR

•Pet Projects•Philanthropy•Propaganda•Partnering

The development of CSR•CSR is getting more and more important•20 years ago it was seen as a luxury but today it is essential for a companies survival•1990 first big step towards CSR•Reason: climate change, environmental problems•Since financial crisis CSR is vital

CSR in the Future

CSR in Business Schools

•Schools are training future managers in strategies, analytics and statistics, but this is not enough•Schools are getting aware of this problem•Example: Harvard Business School MBA Oath

Organizations

Energy StarWWF