presentacion comercial de cisco ucs

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

Centros de Datos del futuro:The Impact of Innovation

Franklin Vivar

Datacenter&Virtualization

Marzo 2013


Unified DataCenter


Cisco’s Commitment to Data Center

“I am very confident in our data center strategy and in our ability to lead in this market transition. Together with Virtualization and Cloud, Data Center is one of our five corporate priorities that will help us drive growth and productivity for our customers and partners.”


Cisco Unified Data Center Industry-Leading Innovation

Unified Data Center

2008

• Nexus• MDS

• Nexus 1000V• VM-FEX• VSG

• UCS B-series• UCS C-series• FEX

• UCS Manager• Service profiles • NX-OS Open API• NSM/CIAC

2012Open Resilient Secure Scalable

NetworkConvergence

VM-FabricIntegration

Fabric-BasedCompute

Infrastructure Automation

Multi-DimensionalFabric Span

•FabricPath/FEX•OTV/LISP•VXLAN


IT Solutions Enabled By Unified Fabric

Eliminate server I/O bottleneck

Connect virtual machines easily

Manage virtual machines networking easily

Remove Barriers To Virtualization

Unify LAN & SAN

Simplify Operations and Management

Virtualize multiple network assets

Consolidate Infrastructure

Provide non-stop networking

Simplify data center interconnect

Scale with simplicity and resiliency

Simplify BC / DR

Network connectivity on-demand

Network capacity on-demand

Workload mobility on-demand

Enable Cloud Computing


Cisco’s Data Center Switching Portfolio Leading with Innovation

NX-OS

Nexus 7K

• Industry leading scale and density • Enabling scalable fabrics: FabricPath• High-Availability with hitless ISSU• Workload Mobility: OTV & LISP• DC Consolidation: VDCs, FCoE

Nexus 2K• Remote linecard for N5K & N7K• 1GE & 10GE optimized

options with FCoE

• Consistent architecture for blade and rack servers

Nexus 5K

• Low latency Non-blocking• Unified ports: 1/10GE, FCoE,

2/4/8G FC• Enabling Scalable Fabrics:

FabricPath• Virtualization: Adapter FEX, VM-FEX

Blade Offerings

• Nexus 4K : 10GE FCoE blade switch for IBM

• B22 HP: Fabric extender for HP blade server chassis

Nexus 1K

• Visibility and security for virtual machines

• Support for multiple hypervisors• Services integration

Nexus 3K• Ultra low latency 1/10/40GE

Switching• Optimized for high-

performance workloads• Rich L2/L3 features


Nexus annual runrate $2Billion+

Nexus Ports 10M+

Cisco Unified Fabric The Customer’s Choice

NX-OS Customers23,000+

Nexus Chassis260,000+

76.1% DC Switching Market Share 126%Y/Y

Growth/

73.8% 10GEMarket Share 254.6%Y/Y

Growth/

Gartner DC Ethernet Switches Vendor Worldwide 2010 Revenue Share, July ’11DC SWITCHING LEADER


Computing Backup

Conectividad

Storage

Elastic and Secure Storage

Elastic Computing

OS & Apps

Management Services

VPNCommunication

Services

SVAs Security

Hos

ting

2.0

“Proveer un pool de recursos de infraestructura elásticos y

compartidos (virtual network, virtual storage, virtual servers, etc), a

través de nuestra red y Data Centers, apalancando el

posicionamiento Regional de los Servicios de TI”

Componentes de Servicio

Máquinas Virtuales

Almacenamiento

Respaldo

Servicios de TI en Red, modulares y

escalables

Infraestructura compartida a través

de virtualización y red propia Telefónica

Cisco ConfidentialTelefonica H2O

IAAS Cloud Service Solution


Outsourcing Firm60% less power, 70% less cabling, 25% faster VM deployment

“Cabling costs alone have dropped by about 70 percent in the new data center. The total cost for provisioning a new server has fallen by about 25 percent. It now takes a day or less to provision a new service, compared with a week to mount and cable a new server in the legacy data centers.”

http://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/ns944/TSF_case_study.pdf

Integrated ServicesLoad BalancingFirewall

Catalyst 6500

Server AccessEase of QoS & Security per VMSimplified Management

Nexus 5000/2000/1000V UCS

Provision a new server within a few minutes, compared with 4-5 hours previously

Nexus 7000

MDS 9000

http://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/ns944/TSF_case_study.pdf


UCSUnified Computing System


Customers Have Spoken

Maintained #2 in N. America (23.3%) and #2 in the US (23.6%)1

x86 Blade servers are growing faster than the overall x86 computing market2

Source: 1 IDC Worldwide Quarterly Server Tracker, Q3 2012, November, 2012, Revenue Share 2 IDC Q3 2012 Server Forecaster, Based on x86 Blade Revenue

Worldwide

Americas

Maintained #3 worldwide in x86 Blades with 16.5%

UCS momentum is fueled by game-changing innovation; Cisco is quickly passing established players

UCS After Only Three Years

X86

Ser

ver

Bla

de

Mar

ket

Sh

are,

Q3C

Y12

1 UCS #3 with 16.5%

UCS #2 with 22.8%


They Said It Couldn’t Be DoneUCS impacting growth of established vendors like HP

Legacy offerings flat-lining or in decline

Cisco growth out-pacing the market

Customers have shifted 16.5% of the global x86 blade server market to Cisco and over 23% in North America (Source: IDC Worldwide Quarterly Server Tracker, Q3 2012 Revenue Share, November 2012)Source: IDC Worldwide Quarterly Server Tracker, Q3 2012 Revenue Share, November 2012

Worldwide X86 Server Blade Market Share

Demand for Data Center Innovation Has Vaulted Cisco Unified Computing System (UCS) to the #3 Leader in the Fast-Growing Segment of the x86 Server Market

Market Appetite for Innovation

Fuels UCS GrowthUCS #3 and climbing

© 2011 Cisco and/or its affiliates. All rights reserved. 13

2012 Gartner Magic Quadrant for Blade Servers

Figure 1. Magic Quadrant for Blade Servers

Source: Gartner (March 2012)

Figure 1. Magic Quadrant for Blade ServersFigure 1. Magic Quadrant for Blade Servers

Figure 1: Magic Quadrant for Blade Servers

Source: Gartner (March 2012)

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from http://www.gartner.com/reprints/cisco-datacenter?id=1-19KYF6B&ct=120306&st=sb

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Thank you!!

11,000 Customers World-Wide500 Latam customers, 230 repeat

Huge opportunity yet!!

http://www.gartner.com/reprints/cisco-datacenter?id=1-19KYF6B&ct=120306&st=sb

http://www.gartner.com/reprints/cisco-datacenter?id=1-19KYF6B&ct=120306&st=sb


UCS Arquitecture


Legacy Blade ArchitectureSAN

LAN

SAN

LAN

MGMT MGMT

Over the past 10 years An evolution of size, not

thinking More servers & switches

than ever More switches per server Management applied, not

integrated

An accidental architecture

Result: Complexity More points of management More difficult to maintain

policy coherence More difficult to secure More difficult to scale

Additional LAN & SAN Connections

Additional Management Connections

Multiple Ethernet Connections

Multiple SAN Connections

Separate Remote Management per Chassis

Multiple Management Modules




Cisco UCS – Reducing Complexity

Embed management

Remove unnecessary

• Switches

• Adapters

• Management Modules

Unify fabrics

Power & Cooling• Less than 1/3rd the

support infrastructure

• 63% open design

• Low power components

Optimize virtualization

• Processor Density

• VM/host ratio

• 20+% I/O improvement

SAN

LAN

MGMTSAN

LAN

MGMT

Multiple Ethernet Connections

Multiple SAN Connections

Separate Remote Management per Chassis

Multiple Management Modules






Standard APIs

UCS Manager

XML API

Single Unified System

Integrate Compute

Blades and Rack Mount

Extended Memory

2

Unify Fabrics1

Fibre Channel

Ethernet

Management

Single Network Layer

Optimize For Virtualization

4Server Personality Abstraction

Virtual I/O Awareness

FEX

FEX

Embed Management3

Centralized

All Elements

Self Integrating

FEX

FEX

FEX

FEX

FEX

FEX

FEX

FEX

FEX

FEX

FEX

FEX

Scale WithoutComplexity

5

Capacity Instead of Management Points

Fewer Components


FC TrafficFC HBA

Todo el tráfico sobre 10GEEn una nueva ethernet DCB

CNA

CNA

FC TrafficFC HBA

NIC LAN Traffic

NIC LAN Traffic

NIC Mgmt Traffic

NIC Backup Traffic

IPC TrafficHCA

Unifief I/O (FCoE)Menor cantidad de HBA/NICs por Servidor


Our Solution: Unified Computing System•Single, scalable integrated system

•Network + compute virtualization

•Dynamic resource provisioning

04/12/2023 Cisco Inc., Company Confidential - NDA Required

SAN B

Mgmt SAN ALAN


Fabric Interconnect Cabling Options

Uplinks

Balance40GB bandwidth

per chassis

FEX

A

B

Bandwidth80GB bandwidth

per chassis

Scalability20GB bandwidth

per chassis

Mix scalability, balance, and bandwidth options in a single environment based on bandwidth needs


One NetworkOne Layer

Fabric Extender Architecture

Unified Fabric in UCSRadically Simplified Network Access for Blades and VMs

Cisco® Fabric Extender

Architecture

UnifiedFabric

Complexity in Traditional Environments

Uni

fied

Fab

ric

Eth

ern

et

Fib

re C

han

el

Man

agem

ent

VirtualSwitch

BladeSwitch

RackSwitch


• Rack and Blade form factors in a common resource pool

• Self Integrating System

• Add capacity without complexity

Cisco UCSFabric Interconnect

Many Form Factors, One system

Cisco UCSFabric Extender

C-Series Rack Mount Servers

Single UnifiedSystem

B-Series Blade Servers


One NetworkOne Layer

Fabric Extender Architecture

Cisco® Fabric Extender

Architecture

Cisco Fabric Extenders

Cisco Virtual Interface Cards

Cisco Fabric Interconnects

Rack-Mount Server

Virtual Machines

Blade Server

Unified Fabric in UCSPhysical Servers and VM’s Connect Directly to the Network


From Cabling to Your Data Center Organization – UCS Simplifies

From ad hoc and inconsistent…

…to structured, but siloed, complicated

and costly…

…to simple, optimized and automated

What does your data center organization look like?

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

UCS Blade Chassis (6120) Cost vs. HPChassis and Networking only – no blade servers. Includes UCS FI

Port License cost

Cisco and HP pricing publically available on 07/02/2011


UCS Management


UCS Manager: Overview


UCS Role Based Administration

• Full Role based administration

• Pre-defined roles

• Customizable

Roles (via Privileges)

• Authenticate against external Directory

• Administrators involved in initial Setup.

– Network

– Server

– Storage

• Server Admin does most of the

ongoing administration

• Create organizations “Mgmt Domains”

• Map “Sub Admin’s” to organizations

LAN, SAN, and Server Tasks Are

Grouped Individually and Require Explicit

Rights


OS / Hypervisor

Virtual DesktopDatabasesEnterprise Apps Business Analytics

HANA & BWA

RISC Migration

Unified Computing

InfrastructureCompute

Network

Virtualization

Operating Systems

Applications

Information

VBLOCK

Cisco UCSB-Series

Cisco UCS Manager

Cisco Nexus® Family Switches

NetApp FAS10 GE & FCoE

Complete Bundle

FLEXPOD STANDARD CONFIGURATIONS

Management

Integrated SolutionsPower of the Ecosystem

Applications


Cisco Validated Designs

• Program to validate application designs end-to-end

• For example, 141 pages on XenDesktop/XenApp, covering all technical aspects, including compute, network and storage


WWW.CISCO.COM/GO/UCS

presentacion comercial de cisco ucs

Technology

cisco andor

innovation cisco

nexus mds nexus

fcoe nexus

nexus ports

nexus chassis260

new server

new data center