presentación de powerpoint · sound performance in 2015… 7.3% expenses operating income . margin...
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Carlos Arroyo Central America
Sound performance in 2015…
7.3%
Expenses Operating Income Margin Sales
Growth
2014 2015 +0 bp +30 bp
2014 2015 2014 2015 +40 bp
2014 2015
7.4%
22.8%
22.4% 4.6% 17.7% 17.7% 4.9%
We continue gaining the preference of our customers
Q1 Q2 Q3 Q4
2015 2014
Comp Stores Customer Count
+2.8% +3.2%
+3.7% +3.7%
+2.4% +2.5%
+0.1%
+1.2% +2.5%
+2.7% +0.8%
+1.2%
We continue increasing market share...
*Source: Nielsen: Comp Sales / Dec 2015
740bp
-0.03% -0.04%
740bp
7.4%
Traditional Market
Walmart CAM
Other Retailers
Good start for 2016 (Jan-Feb)...
2015 2016
Comp Stores Customer Count
2015 2016
Total Sales
+20.5%
+14.8%
+2.9%
+5.9%
+3.0%
2015 2016
Comp Sales
+8.6%
+6.2%
+11.8%
+8.7%
ONE AMBITION Doubling the business size
2014 - 2024
1
4
2 3
+4% Same Stores
Profits > Sales +3% New Stores
Way of Working
Competitiveness Expansion Profitability
Strategy: Continuous Improvement
Multiformat 1
+4% Same Stores
Competitiveness Price Gap
Generating traffic
Our formats
57%
43%
Proportion of total
retail market
C/D
A/B
Multiformat: Growth Potential
Income levels
Market Share: Formal market
Opportunity
70% 30%
85% 15% Descuentos
Customer Pledges
Multiformat: Customer profile
Customer Count Growth
Customer expectations Luisa
Claudia
Karla
Gaby
Actual Price Gap
Price Perception
+40 bp
+80 bp
2015 vs. last year
+50bp Goal: 2016
Increasing our price gap
Leveraging Agribusiness Quality and Freshness Supply Price parity vs. informal
Sales Customers 2015
+6.5%
+3.4%
Traffic: Fresh
Sales Customers 2015
Leveraging International
Programs
+10.5% +10.2%
Traffic: General Merchandise
Repositioning Synergy w/other markets 2016: 2X Central America Comp Sales
2015
+4.6%
Traffic: Private Label
Value proposition
Communication
POP Execution
“You always find what you need and pay
less”
Traffic: Merchandising & Communication
Traffic: Exclusive Events
+510 bp
2016 2015 2014
Traffic: Fillrate +250
bp
Walmart Supercenter Prototype 62 • -25% m2
• 44,000 inhabitants
2
+3% New Stores
Expansion Supermarket Prototype 22 • Productivity: 57 to 70%
Bodegas and Discount Stores • 78% of 2016 Grand Openings
UPLH
12 Initiatives = 1% Expenses We Operate for Less
2015 2016
3
Profit > Sales Profitability
+1.9%
+2.0%
Way of Working
Leadership Accountability Challenge status quo “Recognize the Kings”
4
March 10, 2016
Centroamérica Walmart