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Sejal Ravji
World Food Innovate 2017Amsterdam
22-24 May 2’17
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D O B I G O R G A N I Z A T I O N S D R E A M O F
E N T R E P R E N E U R I A L S P I R I T ?
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The world is changing…
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… & technology is accelerating the change
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“Smaller” local players & start-ups are winning…
“Traditional” big global
corporations
“Small” fast growing local
companies & start-ups
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… and bigger ones are having to gobble them up
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We need to find a balanced model…
100%
LOCAL
100%
GLOBALModel
Local PowerLocal Implementation
Corporate PowerGlobal Implementation
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… and change our cultural mindset
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1. Profit vs. Purpose
Profit driven brands Purpose driven products
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2. Corporate bureaucracy vs. Entrepreneurial simplicity
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3. Need to know vs. Transparent culture
Consumers are skeptical
of large, long-established
food companies
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4. Traditional offices vs. Open environment
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5. Fear of failure vs. Never give up attitude
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Is it working?
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Case Study
Launched: 2015 Removed: 2016
COMMS
PACK
specific function not always clear to
consumer
not powerful enough to state the point of
difference
ADV
CONCEPT
widen the scope of the recipe usage
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Case Study
Launched: 2016 2017 (1 year later)
MARKET SHARE
PENETRATION
REPEAT
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Find your entrepreneurial spirit and keep pushing!
ENTREPRENEUR
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Thank You