presentación abril05 kusadasi tomassue.camarascv.org/administracion/adjuntos... · tomas escuder...

Tourist Development Proposals for the KIGEM

Tomas EscuderTourist Consultan

KUTAP II

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Epystemology

§ Space + city limited.

§ Time schedule.

§ Economical, social and finanncial means.

§ Short knowledge.

1) FUNCTIONS.

2) ORGANIZATION.

3) FINNANCES.



1. FUNCTIONS1.1.1 SWOT ANNALISYS.

- Tourist offer. TT.OO. TT.AA.- Complementary offer: retailers, others.

1.1.2 - K.C.C.- Municipality.- Turk Ministery.- National and local organizations and

associations.- University.- EU rules.



1. FUNCTIONS1.2. ACTIONS.

1.2.1. Creation of work groups (sectors&branchs).1.2.2. Meetings and interviews with 1.1.2.1.2.3. Proposals.

- Study trips.- Case studies other destinations.- Q ISO 9000.- Promotion trips.- Work Shops.- Family trip.- Invers family trip.- Media.- Tourist Iniciative Center.- Training.



1. FUNCTIONS.1.2. ACTIONS.

1.2.4. Cronogram.- Creating assambly and committee.- Meeting committee 3-6 moths.- Yearly assambly and committee.- Creating work groups.- Quaterly – 6 moths meeting.- Reports spreading to media and social actors.



2. ORGANIZATION.2.1. ASSAMBLY.

- All groups.- Personalities.

2.2. COMMITTEE.- President.- Secretary.- Treasure.- Members by activity.

2.3. WORK GROUPS.- By activity.- By branches. - Press office.

- TT.AA.

- TT.OO.

- Real State.

- Building companies.

- Restaurants.

- Hotels.

- Media.

- Commerce.

- Retailers.

-Trainning.

- Handy craft.

- Etc.



3. FINNANCES.

3.1. Members Quote.3.2. Calls:

- EU.- Turk Ministery.- Municipality.

3.3. In kind:- Office.- Staff.- Material.



Tourist Development Proposals for the KIGEM


KUTAP II



Proposals for hotel and lodging


KUTAP II



Epystemology

§ Space + city limited.

§ Time schedule.

§ Economical, social and finanncial means.

§ Short knowledge.

§ Pesimistic in tourist future.

§ Volatile industry.



SWOT Analysis

Strenghtenss

§ Good product.

§ Top mind Turkey.

§ Good prices.

§ Culture offer.

§ Hand craft.

§ Warm welcome.



SWOT AnalysisWeakness

§ Poor planification.

§ No new investment.

§ Poor product variety.

§ Poor hotel cooperation.

§ Poor promotion.

§ Short season.

§ Poor Q in services.PDF created with pdfFactory trial version www.pdffactory.com


SWOT Analysis

Opportunities

§ EU midle class tourist.

§ Increasing income in Turkey.

§ State’s investment in tourism.



SWOT Analysis

Threaths

§ Economical and social national -international situation.

§ Competitivity of Antalya, Bodrum andMediterranean area.

§ Accident.

§ Environment.



Proposals

1.Access to new markets.

1.1. Which ones?: EU.

1.2. How?: fairs, work shops, TT.OO, TT.AA.

1.3. Sinergies.



Proposals

2. Broader products offering.

2.1. Complementary offer.

2.2. Hotel offering.



Proposals3. Lower cost of doing bussiness.

3.1. Internal:

- Buying Central.

- Reserve Central.

- Common services.

- Personal working time.

3.2. External:

- Promoting sinergies.

- Media sinergies.PDF created with pdfFactory trial version www.pdffactory.com


Proposals

4. Adding value.

4.1. Througth culture.

4.2. Improving firms and colective trade mark.

4.3 Ecology.



Proposals

5. Branding Mark.

5.1. Weakness / unknow.

5.2. Not defined model.

5.3. Poor – short image in media and internet.

5.4. Good product.

5.5. Top mind.

5.6. Joining EU.



Proposals

6. Access to new markets.

6.1. Domestic.

6.2. New midle class EU.

6.3. New class arabic countries.



Proposals

7. Merging fussions.

7.1. Vid KIGEM 1.1.2.

7.2. Official organizations.

7.3. Private organizations.



Proposals8. Promotion.8.1. External:

- Fairs.- Media.- Internet.

8.2. Internal:- Media.- National organizations.

8.3. In hotels.- Complementary offer.- Folcklore, bath, etc.- Excurssions.- Meetings, events.

8.4. Vid KIGEM 1.2.3.



Proposals

9. Hotels sales strategies.

9.1. Vid Guest research.

9.2. Vid 8.3.



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Proposals for hotel and lodging


KUTAP II



presentación abril05 kusadasi tomassue.camarascv.org/administracion/adjuntos... · tomas escuder...

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