J o y o f t h e u n k n o w n b y v e r o n i k a p e c h o v a

V I S U A L R E F E R E N C E T O T H E U N K N O W N

empty space

universe and its wonder

visualclues

windows to look through

V I S U A L R E F E R E N C E T O T H E U N K N O W N

BLURS

HIDING

SHADOWS

d i s c o v e r y

H O W C A N t h e a u d i e n c e D I S C O V E R t h r o u g h i n t e r a c t i o n

o v e r l ay

F O R M AT / M E D I A

F O R M AT / M E D I A

+ low print cost+ big space+ easy to carry and store+ quite popular media recently+ enviro fr iendly+ can be used in the future

- print qual i ty: no high-res cr ispy images

Newspaper design

Newspaper designCONCEPTS

BLUR, OVERLAY,MULTIPLE PHOTOGRAPSDESIGN+ good qual i ty photographs+ sleek+ interact ion with your imagination

- more expensive- more common approach

multiple overlay

CONCEPTS

multiple overlay

CONCEPTS

WORK IN DEVELOPMENT

01 02

03 1. Colour f i l ter ing2. Skratch effect 3. Overlays (as per brief)

Al l these methods are based around the tagl ine ‘Joy of the unknown’. In every case the customer wi l l discover the un-known/hidden through the media.