present situation and growth strategy in the automotive ... · present situation and growth...
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Present Situation and Growth Strategy Present Situation and Growth Strategy in the Automotive Materials Businessin the Automotive Materials Business
Yuji EnatsuYuji EnatsuDirector Director
Responsible for AutomotiveResponsible for Automotive--Related Business Units,Related Business Units,General Manager of International Dept.General Manager of International Dept.
High Performance Plastics CompanyHigh Performance Plastics CompanySekisui Chemical Co., Ltd.Sekisui Chemical Co., Ltd.
12 December 12 December 20072007
- 1 -SEKISUI CHEMICAL GROUP
ContentsContents
1. High Performance Plastics Company High Performance Plastics Company --Midterm Management PlanMidterm Management Plan
2. Automotive MarketAutomotive Market EnvironmentEnvironment
3. SekisuiSekisui’’s Automotive Materials Businesss Automotive Materials Business
4. Automotive Materials Business Targets 4. Automotive Materials Business Targets -- ATAT10001000 Plan Plan --
5. ATAT1000 Plan Strategy1000 Plan Strategy
6. Sekisui Automotive Products with Automotive Products with ““Global Global ProminenceProminence””
- 2 -SEKISUI CHEMICAL GROUP
172.3 181.8197.7
218.3 245.5
280.0250.0
30.0
10.4 12.314.8
17.520.7
25.0
12.0%
6.1% 6.6%7.5% 8.0%
8.4%
8.9%
0
50
100
150
200
250
300
FY2002 FY2003 FY2004 FY2005 FY2006 FY2007 FY2008
OperatingIncome Margin
10
20
30
40
50
High High Performance Plastics Company Performance Plastics Company --Midterm Management Plan Midterm Management Plan --11
Sales & Operating Income TrendsSales & Operating Income Trends
Sales (billion yen)
Original Plan
Operating Income(billion yen)
Sales
Operating Incom
e
Forecast
GS21GS21--Go! FrontierGo! Frontier
Sales (+14% year-on-year)
Operating Income(+21% year-on-year)
- 3 -SEKISUI CHEMICAL GROUP
““Continued Offering of Chemical Solutions Continued Offering of Chemical Solutions to Major Custo Major Customerstomers””
‘Chemistry for your Win’
Business ExpansionBusiness ExpansionReinforcing 3 strategic businessesGeneration of new products & new businessExpansion of overseas business
Structural ReformationStructural ReformationDisposition of unprofitable businessChangeover of business structures
‘Premium CompanyOperating Income Margin 12%’
‘Premium CompanyOperating Income Margin 12%’
GS21GS21--Go!Go! FrontierFrontier
Company PolicyCompany Policy
High High Performance Plastics Company Performance Plastics Company --Midterm Management Plan Midterm Management Plan --22
- 4 -SEKISUI CHEMICAL GROUP
AT
36.0 40.0 45.065.0
13.0 17.0 18.5
43.0
12.012.0 11.0
42.0
68.057.550.5
23.527.0
30.011.524.5
37.0
0
20
40
60
80
100
120
140
160
FY2002 FY2003 FY2004 FY2005 FY2006 FY2007 FY2008
IT
MD
85.5(39%)
109.0(44%)
135.0(48%)
61.0(35%)
69.0(38%)
74.5(38%)
150.0
Sales Trend in the 3 Strategic Business Fields
Reinforcing Strategic BusinessReinforcing Strategic Business
(billion yen)
*( ) : Ratio of the 3 Strategic Business Fields to Total Sales
Midterm PlanForecast
Medicalproducts field
IT-related materials field
Automotive materials field
3 Strategic Business Fields in FY2006,6611%% of Division Operating Income
Acquisition of Daiichi Pure Chemicals
AT Business Achieved Midterm Plan Targets One Year Ahead of Schedule
GS21GS21--Go!FrontierGo!Frontier
+18% year-on-year
High High Performance Plastics Company Performance Plastics Company --Midterm Management Plan Midterm Management Plan --33
- 5 -SEKISUI CHEMICAL GROUP
6
0
3
3
FY2005
No. of Top-share Products Worldwide
10
2
4
4
FY2008
Products with Top Market Share Worldwide
(Reagents for Cholesterol Tests, Test Columns for Diabetes)MD
Total
Spacers for Liquid Crystal Displays,Electrically Conductive Micro Particles for Liquid Crystals, General Purpose Butyral Resins,(UV Sealing Agents)
IT
Interlayer Film for Automobiles, High-performance Interlayer Films,Cross-linked Polyolefin Foams (PP Foam)
AT
Expanding the Number of Products with TopExpanding the Number of Products with Top--share Worldwideshare Worldwide
High High Performance Plastics Company Performance Plastics Company --Midterm Management Plan Midterm Management Plan --44
( ) shows products expected to become No.1 in 2008
- 6 -SEKISUI CHEMICAL GROUP
Plastic Vacuum Blood Collection TubePolyolefin Materials for Medical Applications
Retardation Film
Cross-linked Polyolefin FoamInterior and Exterior Materials for Automobiles
Precision Molding
Technology
Low Smell, Ultra-low VOC TapeInterlayer Film for Automobiles
Porous Microsphere for Exhaust Gas FiltersFoamed Particles for Weight SavingsSolar Control Film for Automotive Applications
AT (Automotive Materials Field)
Medical Tapes
Adhesive Tape for ProtectionDouble-sided Adhesive Tapes for LCD & Semiconductors
Adhesion Technology
Latex Particles for DiagnosticsTest Columns for Diabetes
Point of Care Testing
Spacers for a Liquid Crystal DisplaysElectro Conductive Micro ParticlesJoining Particles for Substrates
Micro Particle Technology
MD (Medical Products Field)
I T (IT-related Materials Field)
Core Technology and Main ProductsCore Technology and Main Products
High High Performance Plastics Company Performance Plastics Company --Midterm Management Plan Midterm Management Plan --55
*VOC : Volatile Organic Compound
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Automotive MarketAutomotive Market EnvironmentEnvironment--11
Global MarketGlobal Market
Trend of Automobile Production in Each Region.
0
10
20
30
40
50
60
70
80
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
South Asia
China/ Taiwan
Middle & East Europe
South America
Middle East/Africa
North America
Western Europe
Japan/Korea
Unit: one million cars3.2% CAGR
3.8% CAGR
0.7% CAGR
* Source: CSM World-wide
Market Transition•Growth of 3% p.a. Globally.•Frontiers of Growth Centered Market Expansion.
•Growth Rate is Low in North America,Western Europe, Japan & Korea, but Volume is Still High.
Market Characteristics・Safety-specifications are
Demanded on a Global Basis Without Regard to Locality.
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ITApplication of Electronics
Automotive Market TrendsAutomotive Market Trends
Needs for Automotive PartsEnvironment
Growth of Automotive Industry
・Reducing CO2, Improving Fuel Efficiency, Treatment of Emissions
・Cutting Weight of Parts・Reduction in Thermal Loading・Heat Dispersion & Resistance
Increase in Environmentally Responsive CarsDiesel, Hybrid, Electric etc.
<challenges in the automotive industry> Overcoming Trade-offs
Safety•Prevention & Safety
•Pedestrian Protection
Comfort・Interior
Environment•Consciousness of
Parts Design
Increasing Environmental Burden
Automotive MarketAutomotive Market EnvironmentEnvironment--22
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SekisuiSekisui’’s Automotive Materials Businesss Automotive Materials Business--11
Safety•Interlayer Film for Laminated Glass
•Front & Rear Bumperetc.
Comfort•Low Smell, Ultra-low VOC Tape•PP Foam for Instrument Panel
•Acoustic & Solar Control Interlayer Film•Acoustic Control Interlayer Film
etc.
Family of ProductsFamily of Products
We Supply More than 50 Material and Product Items
Environment•PP Foam for Instrument Panel
•Acoustic & Solar Control Interlayer Film•Low Smell, Ultra-low VOC Tape
•Roof Console•Console Box
•Foamed Front & Back Door-trim•Light Weight Package Tray
etc.
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PP Foam with Sharp-edged Contours
Technology PackageTechnology Package
Base Materials with Lightness and Stiffness
Metal Alternative Plastic Parts
Low Smell, Ultra-low VOC Tapes
Composite Material Design Technology
Foaming Control Technology
Plastic Design TechnologyInjection Molding Technology
Precision Polymerization Technology,Coating Control Technology
Light-weight Thermo-expandable Microsphere, Porous Microsphere for Exhaust Gas Filters
Solar Control Interlayer Films
Acoustic Interlayer Films
Plastic Design TechnologyMultiple-layer Molding Technology
Plastic Design Technology Injection Molding Technology
Multi-layer Extrusion Technology
Micro Particle Technology
Acoustic & Solar ControlInterlayer Films
Light-weight Vibration Reduction MaterialsComposite Design Technology
Meeting New Market Needs Through Prominent Technology
SekisuiSekisui’’s Automotive Materials Businesss Automotive Materials Business--22Responding to New Needs from the Market:Environment, Safety and Comfort in
Automobiles
Expanding the Automotive
Materials Business
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Interlayer Film DivisionInterlayer Film for Laminated GlassHigh-performance Interlayer Films
Foam DivisionCross-linked Polyolefin FoamsChemical Specialty Division
Thermo-expandable MicrospherePorous Microsphere for Exhaust Gas Filters
Sekisui Techno Molding Co., LtdLarge-Sized Bumpers with Sophisticated Design
Metal Alternative Light-Weight Plastic Parts
Industrial Tape DivisionLow Smell & Ultra-low VOC Tapes
Related Business UnitsRelated Business Units
Promoting the Business with Both our High Expertise and Strong-cooperative System, like Warp and Weft
Automotive-related Materials Business
SekisuiSekisui’’s Automotive Materials Businesss Automotive Materials Business--33
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Organization SystemOrganization System Automobile Manufacturers
Marketing Group
Primary Suppliers
Sales Department Business Unit
Solution Proposal Obtaining Customer Needs
Technical Development
Group
Reinforcing the Present Business Creating New Businesses
Organizational Structure Supports “Chemistry for your Win”
SekisuiSekisui’’s Automotive Materials Businesss Automotive Materials Business--44
AT Materials Development Center
IT Materials Development Center
Materials Technology
Center
Production Technology
Center
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Brazil
India
U.K.
Australia
Taiwan
Malaysia
Interlayer Film for Automobiles: No.1 Share in the WorldNo.1 in Japan, No.1 in Asia (ex Japan), No.1 in Europe, No.3 in North & South America
PP Foams for Automobiles: No.1 Share in the WorldNo.1 in Japan, No.1 in Asia (ex Japan), No.1 in Europe,No.1 in North & South America
CanadaUSA
Mexico
423927Sales Bases
21
13
2005
2220Development & Technical Service Bases
1610Production Bases
20072003Year
Production BasesSales Bases
Global OperationGlobal Operation* Sales Bases Include Subsidiaries of
Overseas Companies
* Production Bases Include Raw Materials Plants
Development & Technical Service Bases
SekisuiSekisui’’s Automotive Materials Businesss Automotive Materials Business--55
Promoting Global Business Positioning Close to Users
China Korea
Japan
Hong KongSingapore
Thailand
The Netherlands
France
ItalySwitzerland
Spain
Germany
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•『JSAE AUTOMOTIVE ENGINEERINGEXPOSITION』 (first entry)
360 400450
505575
680650
1000
0
200
400
600
800
1000
FY2 0 0 2 FY2 0 0 3 FY2 0 0 4 FY2 0 0 5 FY2 0 0 6 FY2 0 0 7 FY2 0 0 8 FY2 0 0 9 FY2 0 1 0
Automotive Materials Business Targets Automotive Materials Business Targets -- ATAT10001000 Plan Plan --
(100 million yen)
Global Strategic
Investment•Capital Participation in Shanghai Holy Plastics Co. Ltd.
•Capital Participation inYoungBo Chemical in Korea
•Interlayer Film Plant in China
•Foam Plant in China
•Raw Material Plant in the Netherlands for Interlayer Film•Interlayer Film Plant in the US
•Establishment of AT Material Development Center
•Establishment of Sales System for Application Areas
•Establishment of Marketing Group
AT1000 PlanAT1000 Plan ((formulated Jan. 2006formulated Jan. 2006))
•Tightening Relationships with Users
•Promoting New Product Development
•Expanding Production Closer to Demand Locality•Promoting M&A
FY2002 FY2003 FY2004 FY2005 FY2006 FT2007Forecast
FY2008Original Plan
FY2009 FY2010
Automotive Material Business Sales
•Establishment of the Planning Dept. for Automotive Related Business
•Interlayer Film Plant in Thailand
Received Most Outstanding Exhibitor Awardfor Four Consecutive Years
Prominent Marketing
•Establishment of Subsidiary in India
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AATT1000 Plan Strategy1000 Plan Strategy--11
Reinforcing the Global NetworkReinforcing the Global Network・Promoting Further Optimization by Securing Bases (for development, production and sales)in each Demand-area of the World・Utilizing Leading Position in Industries (No.1 share) through Early Reinforcement ofthe Global Network
Generating Demand in New PartsBased on our Technological Capability
•The World-first Development of Cross-linked Polyolefin Foam (1965)
•Generating Demand for Parts Utilizingour Technology and Strong Relationshipswith Users
This can be Processed into Various Shapes and Therefore can be Applied to Car Interiors
■ Light Weight Vibration Reduction Material
Introducing New Products with Environmental Responsiveness・Introduced New Products Responding to Weight-savings and Vibration-deadening Needs・Aggressively Expanding Applications for New Automotive Parts
Further Increase in Share Mainly in the Further Increase in Share Mainly in the Frontiers of Growth MarketsFrontiers of Growth Markets(including possible M&A)
Foaming Polyolefin Plant Exclusively for Automobiles made
in China (Jan. 2006)
Increase Share by Offering Comfort-enhancing and Environmentally Friendly Products
Foam BusinessFoam Business
Production Bases
Expanding Expanding Sales of Sales of Existing Existing ProductsProducts
Enabling the Development of Each Interior SectionWeight-saving and Sophisticated
Appearance have been Realized
Cultivating Cultivating the Existing the Existing
Market Market More DeeplyMore Deeply
Capturing Capturing New New
MarketsMarkets
PP Laminated Film
Special Foam(elastomer foam)Vibrating BaseAdhesion
Putting New Putting New Products on the Products on the
MarketMarket
Global 9 Plant System
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ATAT1000 Plan Strategy1000 Plan Strategy--22
Interlayer Film BusinessInterlayer Film Business
Accelerating the Further Development of Global OperationsExpanding Sales of High-performance Films
Developing and Introducing New Types of High-performance Films
45%40%Our Share (automotive applications)
22%
240 k.tons
2010
15%Composition Ratio ofInterlayer Film in HPP
200 k.tonsGrowth of Global Market(estimate)
2006Year
Total N & S AmericaDemand:Approx. 70 k.tons
Our Share:Approx. 20% (No.3)
up
JapanDemand:Approx. 20 k.tonsOur Share:
Approx. 80% (No.1)
We Established Bases in each Demand-area of the World Ahead of Competitors
Raw Material Plant in the Netherlands Opened in Jan. 2007
up
Asia Demand
Approx. 30 k.tonsOur Share:
Approx. 50% (No.1)
up
We Applied our Unique TechnologicalAbility to the Business.
Production System: 6 Intl. Film Plants & 2 Materials Plants
Expansion of Production Basesis Under Consideration for the Frontiers of Growth Markets
Interlayer Film Plant Raw Mat. Plant
Our Share:Approx. 40% (No.1)
Interlayer Film Plant in the US Opened in Oct. 2007
Film Capacity for 6 Million Cars p.a.
EuropeDemand :Approx. 80k.tons
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ATAT1000 Plan Strategy1000 Plan Strategy--33
Plastic Seat-backs
PlasticEngine Gears
Expanding Joint Development with Key Customers, Opening up Frontiers of Growth Markets
Specific Japanese Users(Automobile, Motorcycle, System-supplier)
Sophisticated Appearance
Glove Compartments
Sophisticated Appearance
Package Trays
Light WeightFront Bumpers
Light Weight Grills
NeedsWeight-saving, Design (comfort), Low Cost
Opening Frontiers of Growth Overseas(Automobile, Motorcycle, System-supplier)
Technology Contributing to the Environment
•Realizing Thinner-walled Partsand Weight-savings
•Proposing Materials Substituting for Metal Parts
•Injection molding Technologyfor High-expansion Foams
•Mold Design Technology•Overall Management Ability through Product Design~ Mold Design ~ Production
Increasing In-store Share
Increasing Increasing InIn--store Sharestore Share
Proposals to use Plasticsfor Parts. Supplying High-performance Plastic Parts-Responding to Customization-Technological Licensing,
Joint Development
Proposals to use Plasticsfor Parts. Supplying High-performance Plastic Parts-Responding to Customization-Technological Licensing,
Joint Development
Accumulation of Achievements and Know-how; Brushing-up Development and Designing Capability
Plastic Molding Business
Opening of Aichi Plant (Apr. 2008)
Sekisui Techno Sekisui Techno MoldingMolding
4th Domestic Plant
- 18 -SEKISUI CHEMICAL GROUP
ATAT1000 Plan Strategy1000 Plan Strategy--44Growth BusinessGrowth Business
Thermo-expandable Microspheres(Chemical Specialty Division)
Low Smell, Ultra-low VOC Tapes(Industrial Tape Division)
Development, Market Introduction and Sales Expansion of High-value-added Growth Products
Reducing the Quantity of Resin by Adding Hollow Particles – Weight-savingContributing to Weight-savings in Plastic Parts (30%)Realizing High-design Properties-Eliminated the Problem of Poor Appearance Caused by Chemical (gas) Foaming
Reduced not only the 13 Substances (organic compounds) Specified by the Ministry of Health, Labor and Welfare, but also Total VOC.Thoroughly Reduced Smells and ImprovedInterior Air-quality.
Growth Products and Products Contributing to the Environment and Comfort
For Adhesion of Parts in Closed Spaces (e.g. car and
house interiors)
For Adhesion of Sealing Materials for Air Conditioners
For Adhesion of Sealing Materials such as Polyurethane Foam
Low-boiling hydrocarbon
Thermoplastic polymer cell
HeatingHollow Balloon
Thermo-expandable Microsphere contributing to the weight saving of interior and exterior parts Improving Comfort of Car Interiors by Realizing
Low Smell and Ultra-low VOC
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Sekisui Automotive Products with Global Prominence
Tadahiko YoshiokaTadahiko YoshiokaHead of Planning GroupHead of Planning Group
Automotive Materials Development Center Automotive Materials Development Center High Performance Plastics CompanyHigh Performance Plastics Company
12 December, 200712 December, 2007
- 21 -SEKISUI CHEMICAL GROUP
Thermo-expandable Microspheres
Growth Business Porous Microspheres for DPF
KeywordsProductsBusiness Groups
Metal Alternative Plastic Parts
Acoustic & Solar ControlInterlayer Films
Light-weight Vibration Reduction Materials
Low Smell, Ultra-lowVOC Tapes
High-expansion Foamed Molded PartsPlastic Molding
Business
Normal Interlayer FilmsInterlayer Film Business
PP FoamsFoam Business
Automotive Products with Global Prominence
Environ Environ --mentment
Environ Environ --mentment
Environ Environ --mentment
Environ Environ --mentment
Environ Environ --mentment
Environ Environ --mentment
Environ Environ --mentment
Environ Environ --mentment
Environ Environ --mentment
SafetySafety
SafetySafety
SafetySafety
ComfortComfort
ComfortComfort
ComfortComfort
ComfortComfort
ComfortComfort
ComfortComfort
ComfortComfort
- 22 -SEKISUI CHEMICAL GROUP
インパネ
Cross-linked Polyolefin Foam (1st in the World: 1965)Global Operation for Development, Production and Sales
(Global Share No. 1)
Foam Business: Foam Business: PPPP FoamsFoams
Foaming Control Foaming Control TechnologyTechnology
InstrumentPanel
Door Trim
Moldability
Heat Insulation
Chemical ResistanceDesign Properties
Cushion Elasticity
Light Weight
Prominence of Prominence of SekisuiSekisui PP foamPP foam
EnvironEnviron--mentment ComfortComfort
Achieved both Design-sophisticationand Cushioning Properties
(Unique to Sekisui)
Tight Contact with Plastic Parts without Gaps
- 23 -SEKISUI CHEMICAL GROUP
Foam Foam Business:Business: LightLight--weight weight VVibration ibration RReduction eduction MMaterialsaterials
Foaming Control TechnologyFoaming Control Technology
Composite Design TechnologyComposite Design Technology
Applied to Roof Panel Sound Insulation Motor Cover
Presenting Solutions for Customers, Currently under Evaluation for Adoption Sound Insulation for Increasing Motor Noises
PP Laminate FilmPP Foam
Special Elastomer Foam
Vibrating Parts (roof panel etc.)
Adhesion
Possible to Form into Complex Shapes
Weight Reduced by 50%from Existing ProductsGood Sound Insulation
(vibration reduction)Both Light Weight and Vibration Reduction Achieved Simultaneously
Formable into Complex Shapes
EnvironEnviron--mentment ComfortComfort
- 24 -SEKISUI CHEMICAL GROUP
Global Standard Prevents Scattering of GlassBlocks Over 99% of UV RaysImpact Energy AbsorptionSmash & Grab Prevention
Interlayer Film Business:Interlayer Film Business:Standard Interlayer FilmStandard Interlayer Film
Windshield
Door Window (partial)
Sunroof
Material Design TechnologyMaterial Design Technology
Adhesion Control TechnologyAdhesion Control Technology
Laminated Windshield is Mandatoryin Global Emerging Markets
Interlayer FilmInterlayer Film
GlassGlass
GlassGlass
Interlayer Film for Laminated Glass
Environ Environ --mentment SafetySafety
Thickness: 0.76mm
ComfortComfort
- 25 -SEKISUI CHEMICAL GROUP
Outside
Inside
Noise
No.1 share (worldwide)based on World-first Technology
and Global Operation
Interlayer Film Business:Interlayer Film Business:Acoustic & Solar Control Acoustic & Solar Control Interlayer FilmInterlayer Film
Environ Environ --mentment SafetySafety ComfortComfort
NanoNano--dispersion Technologydispersion Technology
MultiMulti--layer Extrusion Technologylayer Extrusion Technology
1. Normal1. NormalFilm LayerFilm Layer
2. Colored Layer
3. Normal 3. Normal Film LayerFilm Layer4. Sound
Insulation Layer5. Normal Film Layer5. Normal Film Layer
Nano-dispersed Heat Shielding Particles
Cross Section of Laminated GlassCross Section of Laminated Glass
5-layer Structure (world-first) Sound Insulation & Heat Shielding Function (world-first)
Ultraviolet Ray
Glass
Glass
Electromagnetic Wave
Quiet No CommunicationFailureReduced Frizzling Heat
Visible Light
Infra-red Ray
Increasing Fuel Efficiency by approx. 3% (equivalent to 100kg of weight-savings)
Reducing Skin Irritation from Direct SunlightReducing Sound Levels by 5dB
- 26 -SEKISUI CHEMICAL GROUP
Plastic Molding Business:Plastic Molding Business:High-Expansion Foamed Molded Parts
Both High-expansion and Good Surface Appearance Achieved Simultaneously
30% on avg. Weight-savings
High Precision Injection High Precision Injection Molding TechnologyMolding Technology
Mold Design TechnologyMold Design Technology
Exterior:Bumper, etc.
Interior:door trim, etc.
Environ Environ --mentment SafetySafety
HighHigh--expansion Foam expansion Foam TechnologyTechnology
- 27 -SEKISUI CHEMICAL GROUP
Weight-savings of 20% Compared with Aluminum Die-cast PartsFreedom of DesignParts Integration (reduced number of parts)
Plastic Molding Business:Plastic Molding Business:Metal Alternative Plastic PartsMetal Alternative Plastic Parts
High Precision Injection High Precision Injection Molding TechnologyMolding Technology
Composite Compounding TechnologyComposite Compounding Technology
Plastic GearSeat-back:Nylon Resin + Fiber-glass
EnvironEnviron--mentment ComfortComfort
- 28 -SEKISUI CHEMICAL GROUP
Growth Business:Growth Business:ThermoThermo--expandexpandableable MicrospheresMicrospheres
Hollow Balloon
Microsphere Microsphere Foam TechnologyFoam TechnologyInjection Molding Injection Molding
TechnologyTechnology
Trim etc.
EnvironEnviron--mentment ComfortComfort
Weight Reduction for Interior Parts of 30%
Good Surface Appearance Realized- Preventing the “silver” Surface
caused by Conventional Gas-foaming
Applied Thermo-expandable Microsphere Technology to Automotive Injection Molding Parts (world-first)
Molded Interior Parts
Encapsulated Encapsulated GasGas
Cells of Thermo-expandable
MicrosphereCross Section
Heat
- 29 -SEKISUI CHEMICAL GROUP
Growth Business: Growth Business: Porous Particles for DPFPorous Particles for DPF
MicroMicro--porous Particle Technologyporous Particle Technology
Thermal Decomposition Thermal Decomposition Control TechnologyControl Technology
Improved Cleaning Capabilityfor Exhaust Gas (effective PM trapping)Weight Reduction for FilterShorter Processing Time
Exhaust G
as
Clean G
as
DPF (cross section)
Filter Made with Porous Particles
Conventional Filter
Ceramics PM (soot)
Pores are Made by Mixing with Ceramics and Firing
Micro-porous ParticleDPF
Pores (air space) Caused by the Disappearance of Particles
EnvironEnviron--mentment
※DPF:Diesel Particulate Filter
- 30 -SEKISUI CHEMICAL GROUP
Growth Business:Growth Business:Low Smell, UltraLow Smell, Ultra--low VOC Tapelow VOC Tape
0
600
ppm
Air Conditioning Unit
Generated VOC VolumeGenerated VOC Volume(90(90℃℃/30 minutes heating)/30 minutes heating)
9090%% ReductionReduction
Conventional TapeConventional Tape
※Total VOC Quantity in Conversion to Toluene.
LSV LSV TTapeape
Structure
Application Example:For the Adhesion of Polyurethane Foam
World-first Market Introduction of Environmental Friendly Tape (LSV tape)Reduced not only the 13 Substances (VOC) Specified bythe Ministry of Health, Labour and Welfare but alsoAll VOCs.Thoroughly Reduced Smell and Improved Car InteriorAir Quality.
Adhesion TechnologyAdhesion Technology
Coating Control TechnologyCoating Control TechnologyReleasing Liner
Base Material: Non-woven Fabric Base
Adhesion Material: Acrylic Adhesive Layer
EnvironEnviron--mentment ComfortComfort
Indispensable for Parts Influencing Air Quality
- 31 -SEKISUI CHEMICAL GROUP
Weight-saving, Use of Plastic
Heat Load Reduction
High PerformanceExhaust Gas Filters
Heat Dispersion, Heat Resistance
Reducing CO2Improving Fuel EfficiencyEmissions Treatment
Bio-materials
Market Trend Match for TechMarket Trend Match for Tech--based Sekisui Productsbased Sekisui ProductsTrends Materials in Need Sekisui Technology
Preventive SafetyPedestrian Protection
SilenceHealthDesign Consciousness
ImpactAbsorption
• Thermo-expandable Microsphere
• High-expansion Foam w/good Appearance
• Composite Material Design
• Nano-dispersion• Hollow Micro-
particles
• Multi-layer Molding/extrusion
• Compound Adhesive
• Foaming Control
Steep Rise of Oil Prices
Self-imposed Regulation of VOC
by JAMA (’07-)
NCAP
Noise & VibrationReduction
Low VOC
High Precision MoldingSharp-edged PP Foams
EnvironmentEnvironment
ComfortComfort
SafetySafety
Electronics
etc.
etc.
Acoustic Interlayer Films
Low Smell, Ultra-low VOC Tapes
High-expansion FoamMolded Parts
Light-weight Vibration Reduction Materials
Solar Control Interlayer Films
Porous Particles for DPFs
New Target
New Target
Note: Tier2Bin5: US EPA Emissions RegulationNew Fuel Cost Standard: Fuel Cost Improvement Target for 2015 from the 2004 Level in Japan.NCAP: New Car Assessment Program (Public Collision test in Japan, Europe)JAMA: Japan Automobile Manufacturers Association
Movement for Weight-savings in Industry
• Foam MoldingControl
•CompositeMaterial Design etc.
New Target
Tightening of RegulationsFuel efficiency: New Fuel
Efficiency Standards etc.
Emissions: Tier2Bin5 etc.
- 32 -SEKISUI CHEMICAL GROUP
Disclaimer: This presentation may contain forward-looking statements. Such forward-looking statements are based on current expectations and beliefs and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those expressed or implied by such statements due to changes in global economic, business, competitive market and regulatory factors.