pres- im-alliance can tourisme sport-2013 ironman mont ......ironman 70.3 june 24 2012 between 6 am...
TRANSCRIPT
Agenda
• Introduction
• The spirit of Ironman
• The making of…– Timeline
– Regional team structure
– Security
– Traffic, parking & public transit
– Volunteers
– Communications
– Funding, budgets & revenues
– Community benefits
• The experience
• Final video – The making of…
Video – You will do this !
What is Ironman ?
Ironman in the World
54 destinations• 60 000 athletes
World Championship: Las Vegas• 2100 athletes qualified from around the world
27 destinations• 56 000 athletes
World Championship:Kailua-Kona• 2000 athletes qualified from around the world
Mont-Tremblant on the map !
IRONMAN.COM
• Visitors:� 500 000 millions +
• World Championship at NBC� 70 millions +
• Media: TV, internet, collateral, radio, etc.� 4 billions +
Participant Profile
• 75 % men – 25 % women;
• Age :
• 46, 8 % - between 25 and 39 years old;
• 43,5 % - between 39 and 54 years old;
• Education :
• 87% - University, Bachelor’s degree
• 42% - University, Master’s degree
• Average family income: 161 300 $ (US$);
• Job :
• 73% - Professional and management
• 78% - Earn more than 100 000 $ (US$)
• Status :
• 73 % married;
• 27% single;
• 64 % have children.
Timeline
October, 28th 2010: First contact with World Triathlon Corporation
November, 8th 2010 : Presentation to the Mont-Tremblant Mayor
December, 2nd 2010 : Official City delegation to WTC inTampa, FLA
December 31st 2010 : Intention letter received from WTC
February 5th 2011 : Agreement between regional partners signed
June 2nd 2011 : Official agreement signed with WTC for IM
Timeline
June 6th 2011 : Press conference and official launch
June 28, 2011: 500 000$+ of lodging booked
July 26, 2011: Official agreement signed with WTC for 70.3
Sept. 20, 2011: 1 M$+ of lodging booked
June 24, 2012: Inaugural Ironman 70.3
August 19, 2012: Inaugural Ironman
Production Team
Regional Commitees
• SECURITY & TRAFFIC MANAGEMENT
• PUBLIC TRANSIT, SHUTTLE & PARKING
• OPERATIONS SMT/AVT
• OLD VILLAGE of MONT-TREMBLANT
• PRODUCTION IRONMAN ET IRONMAN 70.3
• CHAMBER OF COMMERCE OF MONT-TREMBLANT
• MULTIDISCIPLINARY
• COMMUNICATIONS
• REAL ESTATE AGENT OF MONT-TREMBLANT
• HOTELS
SECURITY
Security and Traffic
• Police Department – City of Mont-Tremblant
• Sûreté du Québec – MRC des Laurentides
• Ministère des Transports – Direction Laurentides-Lanaudière (DLL)
• Public Works Department – City of Mont-Tremblant
• Fire Department – City of Mont-Tremblant
• Ambulances Radisson – Emergency medical services
Operations
• Security on the course
– Pedestrian crossings on public roads will be provided by the police & traffic operation plan
• Road closing
– Signage : TR-V7, barricades…
– One way traffic or controlled by police
– Variable message boards
Intervention PlanIntervention sites
IRONMAN 70.3 June 24 2012between 6 am et 6 pm
Swimming - Lake Tremblant;
Cycling – course in City of Mont-Tremblant, LaConception and Labelle;
Run - between Station Mont-Tremblant, Village of MontTremblant and the Linear Park Le P’tit Train du Nord.
IRONMAN August 19 2012between 6am and midnight
Same course as the 70.3 done twice.
Intervention plan – General map
Intervention planGeographical location
Station Mont Tremblant (SMT)
Intervention planGeographical location
Caserne no 1
Intervention planGeographical Location – Caserne no 2
Traffic, Parking &
Public Transport
Parking• Capacity 9 800 spaces• 24 500 visitors (2,2 passengers /car)
• Athletes and their family will be using 1 400 hotel parking spots.
Particular Cases
• P6 (Voyageurs zone)
– Bus terminal and buffer zone
• North Side
– Buffer in case of traffic saturation from Saint-Faustin-Lac-Carré
– Transport possibility via the ski lift from the north side to the south side
• Helicopters and emergency vehicle
– Héliport at P3 and Club Intrawest
Shuttle IntersiteTerrminal in the heart of the pedestrian
village
City Public Transit
Bus Schedule
• Buses will circulate in the circuit loop adopted.
• Regular hours of service will be changed during the 2 days of competition.
• Several stops will not be serviced due to the change of course.
• Notices will be published in newspapers and bus shelters to notify users.
Free Public Transit
• Public transport service will be FREE on June 24 and August 19 from 5.30 am to 1.38am
• During the 70.3 event on June 24, 2 buses will be available with a third one on call.
• During the August 19 event, 4 buses will be available, with a fifth one on call.
VOLUNTEERS
More than 5000 volunteers
Online registration
Volunteers Program
• Privileges & Recognition Program
– T-shirt
– Food
– Volunteers Banquet
– Prize for the Captain of the year
– Participation Prizes
– First registrants for 2014 Ironman
• Lodging for the volunteers
Mont-Tremblant High School
– Classrooms
– Camping, Tents and Rv
– Services : cafeteria, bathrooms
COMMUNICATIONS
Communication - City
• Public information meeting
• Advertisement
• L’Info Mont-Tremblant
• Website
• Permanent panels structures
• Banners
• Contest: medal and public art pieces
• City cars & trucks with IM visuals
• Announcement at city council
VOIR AVEC ROUGE
• Athletes guide• Detour plan• Mobile aps
Athletes Guide
Ironman Mobile
I-Phone
Blackberry
CommunicationsChamber of Commerce
Information folder:• Ensures that employees are good ambassadors
• Facilitate the access to the information
• Information contained intended for:– Public & employees
– Athletes
– Volunteers
• Subjects:– Lodging, activities, business, official restaurants, FAQ
– Schedules and courses: swim, bike, run
– Events program
– General information: parking, shuttles, public transport, information kiosque
CommunicationsChamber of Commerce
Promotional items
• Developed for consistency
• Ironman logo– protected brand
• Marketing tools for the events
• Access to a catalog
– Items listing
– Rates
– Delivery information
Importance of participation of all to promote the Ironman image in the region
Promotional Items
Promotionnal Item
CommunicationsTourisme Mont-Tremblant
• Ironman Info Route– Ironman Route
– 3 service points• 2 Information centers
• Regional Ironman Info Center - CIRIM (Tremblant Lake)
• Training Mont-Tremblant– Positionning the destination
• Information about training camps
• Visibility
– Tourist office
– Website
Get informed
Ironman 70.3 (23 juin)et Ironman (18 août)
• www.ironmanmontremblant.com• www.villedemont-tremblant.qc.ca• www.ccm-t.ca
• www.tourismemonttremblant.com• EMail : [email protected]
• Telephone : 819 425-2434
Funding & budget
Ironman sparked the involvement of several levels of stakeholders (local, provincial, federal) as well as
obtaining multiple funding sources here are the ratios for an overall budget of $ 1.8 million operations:
Investment from our Government
• 4M$
• 300 000$
• 600 000$
Investment from our Regional Partners
• City of Mont-Tremblant
• Tremblant Resort
• Tremblant Resort Asssociation
• Tourisme Mont-Tremblant
• Laurentians Development Center
Investment from Regional Partners
• Total operating budget : 1 800 000$
Balanced budget=No deficit
Tourism generated revenues
Community returns
• More than 30 kilometers of new pavement (30% of the bike
course
• in 2012 and 44.6% for 2013)
• Paved shoulders for training ranging from 1.25 meters
• to 3 meters in width
• Additional lighting for all venues
• 18 solar light standards for the run course
• Permanent blue line painted on the road for the run course
• New sidewalks to facilitate the transition of runners to street level.
Community returns
• Paved Ironman Village & transition area
• New public access & removable fencing at the swim start
• Permanent restroom facilities at the swim exit
• Regional Ironman Information Centers
• Permanent signed venues for training (swim-bike-run)
• Fiberoptic cables in Ironman Village
• Bike course completely closed to all other traffic
• Miscellaneous equipment for local usage
IRONMAN Fondation
• Contribution: 250 000$
• Community Aquatic center
• Olympic size pool
• Project: 15M$
• Construction begins 2013
THE EXPERIENCE
Stats 70.3
Stats Ironman
Athlete age
Household Income
Number of visitors per group
First visit to Mont-Tremblant
Reasons to choose Mont-Tremblant
Satisfaction Rate
Intention of coming back during a different season
Number of nights per stay
Number of visit in Mont-Tremblant to train
before the event
• 23% came to train, half of them more than once
• About 575 athletes made globally 1400
visit in Mont-Tremblant before the actual event
Number of visit Total
%
Once 11
Twice 5
Three times 2
Four times 2
Five & more 3
Estimated Expenses
Upcoming Dates
IRONMAN Events 2013
• IRONMAN 70.3: SOLD-OUT
2400 athletes (2070 in 2012)
• IRONMAN: SOLD-OUT
2800 athletes (2543 in 2012)
OCTOBER 10, 2012 IN KAILUA-KONA
World Triathlon Corporation grant
The North American Championship
2013-2014 to MONT-TREMBLANT
Ironman Mont-Tremblant North American Championship
2013 - 2014
� Destination sought-after by professionals:
� 125 000$ grant
� Highest ranking in scoring :P-4000
� Increased media presence
� Adaptation of a new logo and website of WTC
North American Championship new logo
Making of…
• Alain Houde, Tourisme Mont-Tremblant
819 425-6044
• Dominique Piché, producteur délégué
514 963-3900
Contacts
