Information Continued

Project PointsIt is a 150 point project, not 100 as in the

previous presentationProposal – 65 pointsPresentation evaluation – 60 pointsProposal design – 10 pointsGroup member evaluation – 10 pointsPeer review – 5 points

Specifics on point breakdown: on Blackboard Course Module 12 – Planning a Project Assignment: VCT 2040 PAPA Information Sheet.doc

Dates to RememberFinal Project Due: Friday, December 10 at

midnightPeer Evaluations: Will be completed the

week of finalsProject Manager – Progress Reports

Friday, November 19Friday, December 3Friday, December 10

Proposal StructureExecutive Summary (5 points)

Proposal StructureAssessment (15 points) - Statement of the problem,

industry research, purpose of the proposal What problem are you going to solve?What benefits can you offer?Industry research – Example – 2 major competitors,

dollar amount?

Proposal StructureProposed Solutions (15 points) - Selected

media, goals and objectives, mind map of your ideas for the clientHow are you going to do it?What exactly will you provide?Clear set of direct benefits the client will receive

by selecting you.What is your unique selling point, or USP?What is the benefit of choosing your team to

complete this project over the other teams’ proposals?

Proposal Structure

Proposal StructureTimeline – Work

Breakdown Structure (10 points)When will you

complete the work?What will be done

and when?When do you need

the client to react to keep the project moving along?

Proposal StructureBudget (5 points) - This is the quote for your

work. Research the industry and what the going rates are in this area. How will you indicate the approval points and

sign-off areas?How much will you charge?Do you have a payment schedule?How are you protecting your business with

terms and conditions?

Budget

Proposal StructureMeet the Team (5 points) - Work Examples of

the team, Resumes of the team, biographies/qualifications (3-5 sentences) , include your title within the group.How will you demonstrate that you can deliver

what you promise?Differentiate yourself from the competition.Demonstrate your expertise.

Proposal StructureEvaluation (5 points)

How would the group evaluate the success of the work when completed?

Proposal StructureSources of Information (5 points)

List resources you used for your research and audience analysis in APA format.