prepared by ayla bossonaro – team leader
DESCRIPTION
MARKETING DEPARTMENT. Prepared by Ayla Bossonaro – Team Leader. MARKETING DEPARTMENT. MEMBERS. Adele Mudgway Promotions Officer. Emma Neslon Waite Public Relations Officer. Nanthawan Pinthugat Products and Services Officer. Ayla Bossonaro Team Leader. MARKETING DEPARTMENT. MEMBERS. - PowerPoint PPT PresentationTRANSCRIPT
Prepared by Ayla Bossonaro – Team Leader
MARKETING DEPARTMENT
MEMBERS
Adele MudgwayPromotions Officer Emma Neslon Waite
Public Relations Officer
Nanthawan PinthugatProducts and Services Officer
Ayla BossonaroTeam Leader
MARKETING DEPARTMENT
MEMBERS
Adele MudgwayPromotions Officer
MARKETING DEPARTMENT
• Produce promotional material (leaflets, posters, flyers or others)
• Develop a process for obtaining feedback on marketing campaign
•BALYA Cancer Self Help & Wellness Inc. Nanthawan PinthugatProducts and Services Officer
• Determine what products and services we are going to deliver
• Determine the price and the manner in which that should take place
• Organise the sales: chocolates, muffins, cupcakes…
MEMBERSMARKETING DEPARTMENT
• Approach Woolworths for sponsorship
• Develop a customer response form and manage the customer complaints
• Monitor the customer service charter
• Allocate roles to team members and guide them to the completion of the plan
• Produce the team charter for the department
• Organise an activity in order to test the market
•Create the Gantt Chart and the Budget for the Department
Emma Neslon Waite Public Relations Officer
Ayla BossonaroTeam Leader
Purpose of Marketing Department The marketing department is a committed team dedicated to provide the best Customer Service and to build long term and reliable relationships with customers and partners. We strive to exceed customer expectations and to deliver the best quality products and services.
Mission
The Mission of Marketing Department is to understand and deliver the customer needs and add value through excellence in quality and customer service.
MARKETING DEPARTMENT
TEAM CHARTER
Goals
1. To deliver the best quality products and services, anticipating customer needs and wants.
2. To develop and deliver a quality marketing campaign in order to promote and spread our customer’s values.
3. To acquire customer loyalty and build relationship with key partners.
MARKETING DEPARTMENT
TEAM CHARTER
• The team conducted a RESEARCH into the client.
-Website http://www.amandayoungfoundation.org.au/-TAYF presentation 26th August
•…to understand which were their needs and expectations.
•…and to establish a relationship with the client. - Rainer
RESEARCH THE CLIENT
Deliver the right products and services!
RESEARCH THE CLIENTThe Amanda Young Foundation
The AYF is a non-profitable organisation created in 1998, after the sad death of Amanda Young at the age of 18, from a disease called meningococcal septicaemia.
The mission of the Foundation is to reduce deaths from this disease in WA, as well as to support survivors.
RESEARCH THE CLIENT
The Amanda Young Foundation
OBJECTIVES
• increase awareness and educate the community about the meningococcal disease;
•organise events to raise operation funds;
•raise funds for medical research regarding the meningococcal disease; •organise an annual camp for year 11 school students to encourage the development of leadership skills.
MARKETING TASKS
1. Products - Cadbury Chocolate Responsible: Nanthawan
• Objective = raise OPERATIONAL FUNDS
15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23Order chocolate boxes ok
Orders come in okSort and Issue box ok
Chocolate Sales okMoney returned ok
Pay Bill ok
SEPTEMBERweek 6 week 9week 5Week 4
AUGUSTweek 7 week 8
MARKETING TASKS
2. Plan Activities
• Objective = raise operational funds.
MORNING TEA
Products: Apples, Cupcakes, Muffins
When: 29th September
Where: Open Space Conference
MARKETING TASKS
2. Plan Activities
• Objective = promote THE AMANDA YOUNG FOUNDATION and raise funds.
SAUSAGE SIZZLE
Products: Hot Dog, Coke, Water and TOYS
When: 20th October
Where: Central Tafe
MARKETING TASKS3. Test the Market - Meningococcal DayResponsible: Ayla
Friday 2nd September 2011 was the first "National Meningococcal Day" for Australia.
OBJECTIVES•Promote the Amanda Young Foundation;•Test the market by selling different types of products – the learnings will be used to plan the next events;•Start the fundraising (operational budget).
WHATThe ReachOutt employees helped the Marketing Department distributing flyers, selling cupcakes, water bottles and yellow roses
WHENThursday, 1st September 2011From 10:15am to 11:45am
TESTING THE MARKET
The Products
CupcakesMedium = $2Small = $1 or 3 for $2
Yellow Roses$2,50 each
Water Bottles$2 each*fundraising for The
Amanda Young Foundation
*fundraising for operational budget *fundraising for
operational budget
TESTING THE MARKET
Cupcakes – SALES19 un medium (Nan)16 un medium (Drita&Ella)29 un small (Drita&Ella)Yellow Roses26 un
Water Bottles7 un
TOTAL PROFIT = TOTAL PROFIT = $120.73$120.73Operational funds = $112,12Operational funds = $112,12The Amanda Young Foundation = $8,61The Amanda Young Foundation = $8,61
TESTING THE MARKET
The Results
MARKETING TASKS
3. Create a BUDGET for the DepartmentResponsible: Ayla
BUDGET - MARKETING DEPARTMENT
1. Cadbury Chocolates
Product Name Product No. Quantity Cost/Bulk Sell Price/Box Total Revenue Total Cost Total ProfitFreddo Chocolate 1609819 2 28,80$ 48,00$ 96,00$ 57,60$ 38,40$ Freddo White Chocolate 1683747 1 28,80$ 48,00$ 48,00$ 28,80$ 19,20$ Caramello Koala 1683777 1 28,80$ 48,00$ 48,00$ 28,80$ 19,20$ Boost Bar 1609760 2 28,80$ 48,00$ 96,00$ 57,60$ 38,40$ Cherry Ripe Bar 1617269 1 28,80$ 48,00$ 48,00$ 28,80$ 19,20$ Crunchie Bar 1629459 1 28,80$ 48,00$ 48,00$ 28,80$ 19,20$ Time Out Bar 1628796 1 28,80$ 48,00$ 48,00$ 28,80$ 19,20$
432,00$ 259,20$ 172,80$
2. Market Testing - Meningococcal Day
Quantity Cost/Unit Sell Price/Unit Total Revenue Total Cost Total Profit7 0,77$ 2,00$ 14,00$ 5,39$ 8,61$
29 -$ 1,00$ 29,00$ -$ 29,00$ 16 -$ 1,00$ 16,00$ -$ 16,00$ 19 0,68$ 2,00$ 38,00$ 13,00$ 25,00$ 26 0,88$ 2,50$ 65,00$ 22,88$ 42,12$
162,00$ 41,27$ 120,73$
Cadbury
Product Name
Cupcakes (small)Cupcakes (medium)Cupcakes (big)
TAYF water bottles
Flowers
MARKETING TASKS3. Create a BUDGET for the Department
3. Morning TeaAudience: 70 people
Quantity Cost/Unit Sell Price/Unit Total Revenue Total Cost Total Profit100 0.10$ 1.50$ 150.00$ 10.00 140.00$ 100 0.15$ -$ -$ 15.00 15.00-$ 100 0.08$ -$ -$ 8.00 8.00-$ 100 0.08$ -$ -$ 8.00 8.00-$ 30 0.67$ 1.00$ 30.00$ 20.10 9.90$ 40 0.65$ 2.00$ 80.00$ 26.00 54.00$ 25 1.07$ 2.20$ 55.00$ 26.67 28.33$ 100 0.03$ -$ -$ 3.00 3.00-$
315.00$ 116.77$ 198.23$
4. Sausage SizzleAudience: 100 people
Quantity Cost/Unit Sell Price/Unit Total Revenue Total Cost Total Profit80 -$ 4.50$ 360.00$ - 360.00$ 200 0.03$ -$ -$ 6.00 6.00-$ 80 0.50$ -$ -$ 40.00 40.00-$ 80 0.55$ -$ -$ 44.00 44.00-$ 2 2.80$ -$ -$ 5.60 5.60-$ 2 3.10$ -$ -$ 6.20 6.20-$ 1 3.00$ -$ -$ 3.00 3.00-$
60 0.77$ 2.50$ 150.00$ 46.20 103.80$ 60 0.06$ -$ -$ 3.60 3.60-$
510.00$ 154.60$ 355.40$
Barbcue sauceMustard sauceCokeStraw
HOT DOGNapkins/UtensilsBun
Product Name
Sausages ($11 for 20)Tomato sauce
Plastic CupSugarPlastic spoons
Cupcakes Muffi ns Napkins/Plastic Utensils
Apples
Product NameTea
MARKETING TASKS
3. Create a BUDGET for the Department5. Toys (supplied by Joseph)
Quantity Cost/Unit Sell Price/Unit Total Revenue Total Cost Total Profit1 4,00$ 5,00$ 5,00$ 4,00 1,00$ 1 12,00$ 20,00$ 20,00$ 12,00 8,00$ 1 24,00$ 30,00$ 30,00$ 24,00 6,00$ 1 4,00$ 8,00$ 8,00$ 4,00 4,00$ 1 3,00$ 6,00$ 6,00$ 3,00 3,00$ 1 2,00$ 5,00$ 5,00$ 2,00 3,00$ 1 3,00$ 5,00$ 5,00$ 3,00 2,00$ 1 3,00$ 5,00$ 5,00$ 3,00 2,00$ 1 15,00$ 20,00$ 20,00$ 15,00 5,00$
104,00$ 70,00$ 34,00$
6. Promotional Material
Quantity Cost/Unit Sell Price/Unit Total Revenue Total Cost Total Profit2 0,50$ -$ -$ 1,00 1,00-$ 5 1,00$ -$ -$ 5,00 5,00-$ 2 1,00$ -$ -$ 2,00 2,00-$ 2 1,00$ -$ -$ 2,00 2,00-$
35 2,00$ -$ -$ 70,00 70,00-$ 310 0,15$ -$ -$ 46,50 46,50-$
2 20,00$ -$ -$ 40,00 40,00-$ -$ 166,50$ 166,50-$
Meningococcal Day Poster - A4 Colour
Spider Mats
The Zero Gravity Car
Yellow tissue paper
Product NameLED RoseLens CupLens Cup
Product Name
Spider Mats
Other decorative materials
Yellow Roses Poster Yellow Roses Poster Price List Poster A4 ColourPromo Poster A3 ColourFlyers A4 Black & White
Little LightWriting BoardHead band
MARKETING TASKS
4. Promotional MaterialResponsible: Adele
MARKETING TASKS
6. Develop a Customer Service Response FormResponsible: Emma
Prepared by Ayla Bossonaro – Team Leader
Thank you!