prepare for leasing season: new features & best practices to drive your success (webinar slides)
TRANSCRIPT
1 2017 © AppFolio, Inc. Confidential.
Prepare for Leasing SeasonNew Features & Best Practices to Drive Your
SuccessMARCH 2017
THE WEBINAR WILL BEGIN SHORTLY
2 2017 © AppFolio, Inc. Confidential.
Prepare for Leasing SeasonNew Features & Best Practices to Drive Your
SuccessMARCH 2017
THE WEBINAR IS STARTING
3 2017 © AppFolio, Inc. Confidential.
Audio Check
Select Telephone or Mic & Speakers • Telephone – Dial phone number,
access code, and audio pin
• Mic & Speakers – Make sure speakers are on and volume is up
4 2017 © AppFolio, Inc. Confidential.
Ask Questions!
Type your questions in the Chat box
Q&A Panelists:
Harrison, Arezou & Katie
5 2017 © AppFolio, Inc. Confidential.
Webinar Details
Time: ~ 45 minutes
Webinar is being recorded
You’ll be emailed the recording & slides within 48 hours!
6 2017 © AppFolio, Inc. Confidential.
Meet Today’s Presenters
Jake Schlingman Training Manager
Dianne KrahenbuhlManager, Screening Services
7 2017 © AppFolio, Inc. Confidential.
• Invest in marketing to save time & get quality leads• Go paperless to avoid data entry & appeal to renters• Make quick, informed decisions on applicants• Execute leases online (or print!) • Stay organized in the office & on-the-go
Leasing Season Best Practices
8 2017 © AppFolio, Inc. Confidential.
Invest in marketing to save time
and get quality leads
9 2017 © AppFolio, Inc. Confidential.
Include Detailed Marketing Information• Complete the Marketing &
Rental Information sections • More detail now reduces
prospect questions later!
• Include pet policy and amenities
Including Pet Policy results in
20% more leads!
10 2017 © AppFolio, Inc. Confidential.
Add Multiple, High-Quality Photos• Showcase your entire
property and floor plan• Ensure renters know
what to expect• Improve the quality of
your leads!
Listings with multiple photos get
66% more leads!
11 2017 © AppFolio, Inc. Confidential.
Use YouTube Video Walkthroughs
• Add your YouTube Video URL under Marketing Information
• Appeals to the modern renter
• Reduces uninterested walkthroughs!
40% of mobile users use video
to make a decision
12 2017 © AppFolio, Inc. Confidential.
Post Vacancies With One Click• Post to Your Website• Post to Internet: 50+ sites• Activate Premium Leads
13 2017 © AppFolio, Inc. Confidential.
What is Premium Leads?
• Expand your marketing reach! • Placement on most popular pay-
to-list sites• Featured placement on free
listing sites• Only $10 per verified lead
receivedView Our Listing Partners:
http://learn.appfolio.com/apm/lp/103/partners.html
14 2017 © AppFolio, Inc. Confidential.
Manage All Listings in One Spot
Correct items in AppFolio to get
property listed
Available with Basic (free) and Premium listing sites
Links to view live listing online
15 2017 © AppFolio, Inc. Confidential.
Go paperless to avoid data entry
and appeal to renters
16 2017 © AppFolio, Inc. Confidential.
Appeal to the Modern Renter
• Go paperless & mobile friendly!• Enable Online Posting features
84% of renters search online from a mobile device
17 2017 © AppFolio, Inc. Confidential.
Customize Rental Applications• Ask if applicant is a
co-signer or tenant (or not)
• Require app fee• Customize questions &
instructions to avoid follow-up • ...and more!
NEW!
18 2017 © AppFolio, Inc. Confidential.
Stay Paperlessto avoid data entry• Don’t waste time with manual
or duplicate entry• Quickly move through full
leasing process to close prospects
• No need to fax or print!
19 2017 © AppFolio, Inc. Confidential.
1. Susie Finds Your Premium Listing
20 2017 © AppFolio, Inc. Confidential.
2. You Receive Susie’s Guest Card
*Coming Soon: Add a showing to your Calendar!
Email Susie
93% of received texts are read within the first
minute!
21 2017 © AppFolio, Inc. Confidential.
3. Email Susie a Rental Application
22 2017 © AppFolio, Inc. Confidential.
4. You Receive Susie’s Application
Enable email notifications under My Settings so you never miss a
lead or new rental application:
23 2017 © AppFolio, Inc. Confidential.
Make quick, informed decisions about your
applicants
24 2017 © AppFolio, Inc. Confidential.
Before Screening an Applicant• Tip 1: Verify name, current
address, SSN & date of birth match identification information before screening
• Tip 2: Verify any unclear information on paper/manual applications
• Tip 3: Be sure to scan and upload manual applications to your AppFolio database
• Remember: Each screening places a hard inquiry on an Experian credit report
• Caution: Written consent is mandatory when screening/re-screening an applicant
25 2017 © AppFolio, Inc. Confidential.
Review the Applicant Summary
Rent Payment Summary
Experian RentBureau
1
2
3
4
5
Credit Summary (FICO 2)
Applicant Information
Eviction HistoryLandlord/ Tenant Disputes
Criminal History
Available within 1-2 minutes!
26 2017 © AppFolio, Inc. Confidential.
Reference Report Details
Rent Payment History:● Property name and status● Status/Date● Move in/out date● Outstanding amount● 24 Month Payment history
Credit and Collection History:
● Creditor name & type of account
● Status ● Last Updated/Origination Dates● Current balance/Past Due
Amount● Delinquency summary● 24 month payment history● Notes about current status
27 2017 © AppFolio, Inc. Confidential.
Criminal Search (Results Will Vary):
● Name● Date of birth (if provided by the
courts)● Date of the offense● Offense description (varies by
court)● Court location● Disposition (recent status)
Eviction Search:● Defendant (applicant)● Address of property involved● Filing Date● Case Number● Court the case is filed in● Judgement Amount (if
applicable)● Notice Type● Plaintiff name/contact
Reference Report Details
28 2017 © AppFolio, Inc. Confidential.
Stay Compliant!● Stay compliant with Fair Credit
Reporting Act (FCRA)
● Applicants denied based on screening report results must receive an Adverse Action (AA) Letter
● Generate & download AA letter from AppFolio, mail to applicant
● AA letter history is logged in the APM database on Rental Application
29 2017 © AppFolio, Inc. Confidential.
Contact Screening SupportContact us if:
● You cannot run a screening report.● You have questions about:
○ Credit trade lines○ FICO score○ Rent payment history○ Criminal history or eviction
history
How you can contact us:● Email
● Submit a support request through the Help Center.
Your Applicants can contact us:
(866) 359-3630www.appfolio.com/consumer
30 2017 © AppFolio, Inc. Confidential.
Execute Leases Online
(or print!)
31 2017 © AppFolio, Inc. Confidential.
Send Online Lease & Addenda
32 2017 © AppFolio, Inc. Confidential.
Print Leases & Renewals • Print to PDF button • Mark as Fully Executed• Upload to Lease Documents
section • Automatically shared to
Online Portal
NEW!
33 2017 © AppFolio, Inc. Confidential.
Stay organized at the office & on-the-go
34 2017 © AppFolio, Inc. Confidential.
The Dashboard shows recent leasing activity & quick links to leasing reports
35 2017 © AppFolio, Inc. Confidential.
Manage Guest Cards in Bulk• Track guest cards
submitted online or manually entered
• Use page filters to quickly find guest cards
• Bulk actions available!
36 2017 © AppFolio, Inc. Confidential.
Group Rental Applications• Group applications submitted
online or manually entered
• Keep roommates, or tenant & co-signer apps linked together!
• Convert group to occupancy with one click
NEW!
37 2017 © AppFolio, Inc. Confidential.
Track Upcoming Vacancies ● Leasing Expiration - See ALL
leases expiring in a select date range
● Unit Vacancy Detail - See which units are vacant and if posted to website and internet
● Owner Leasing - See leasing activity per unit in a select date range
Mobile friendly!
38 2017 © AppFolio, Inc. Confidential.
Review Leasing Performance● Leasing Agent Performance -
Track leasing activities per assigned user
● Prospect Source Tracking - Validate marketing sources
● Occupancy Summary - See occupancy stats by unit type in a select date range
39 2017 © AppFolio, Inc. Confidential.
Next Steps
40 2017 © AppFolio, Inc. Confidential.
• Invest in marketing to save time & get quality leads• Go paperless to avoid data entry & appeal to renters• Make quick, informed decisions on applicants• Execute leases online (or print!) • Stay organized in the office & on-the-go
Leasing Season Best Practices
41 2017 © AppFolio, Inc. Confidential.
Your Next Steps• Run the Unit Directory report and add Marketing Title &
Description columns to review & update marketing information
• Review and customize your Rental Application
• Enable email notifications & online leasing features
• Review tips for successful video walkthroughs: https://www.appfolio.com/blog/2014/08/why-you-cant-afford-to-skip-video-tours-webinar-recap/
42 2017 © AppFolio, Inc. Confidential.
What’s Next?• Recording + Slides
posted to the blog within 48 hours
• You’ll receive an email when it’s ready!
• Start preparing for leasing season!
43 2017 © AppFolio, Inc. Confidential.
Thank You!
Jake Schlingman Training Manager
Dianne KrahenbuhlManager, Screening Services
2016 © AppFolio, Inc. Confidential.