premium domains the (web content) icing on the cake
DESCRIPTION
online content location for superior web performance PREMIUM DOMAINS keyword domain match on high impact digital address PREMIUM DOMAINS the (web content) icing on the cake 1) simplify memorization & typing (shortcut) Paper.com OfficeDepot.com/a/browse/paper/N=5+530715/ Platform.com IBM.com/systems/platformcomputing/ Director.com Adobe.com/products/director.html Dessert.com KraftRecipes.com/recipes/dessert/main.aspx Social.com SalesForceMarketingCloud.com/products/social-media-advertising/ Ultrasound.com healthcare.Siemens.com/ultrasound/ 2) optimize searchability through exact keyword domain match: it's a consensus among search engine optimization experts: links containing keyword-rich anchor text are essential for search engine ranking (SEO) 3) aggregate value through rarity (intangible asset): like trademarks, domain names are intangible assets which must not be ignored as an element of goodwill - Trademarks and Domain Names: a necessary harmonising of practices Trademarks and Domain Names: a necessary harmonising of practices afnic.fr/medias/documents/afnic-_issue-paper-_trademarks-and-domain-name.pdf domain names are intangible property subject to a writ of execution Northern District of California - Kremen v. Cohen 337 F3d 1024, 1030 9th Cir 2003 Northern District of California - Kremen v. Cohen 337 F3d 1024, 1030 9th Cir 2003 jolt.law.harvard.edu/digest/jurisdiction/9th-circuit/office-depot-inc-v-zuccarini 4) create visibility through uniqueness highlight: domain bias: a users propensity to believe that a page is more relevant just because it comes from a particular domain … domains can actually flip a users preference about 25% of the time … we provide evidence of the existence of domain bias in click activity as well as in human judgments via a comprehensive collection of experiments … we demonstrate the existence of systematic domain preferences, even after factoring out confounding issues such as position bias and relevance - Domain Bias in Web Search Domain Bias in Web Search ilpubs.stanford.edu:8090/1021/1/wsdm12-domain-bias.pdf 5) enable brandability through generic keyword appropriation Diabetes.com GSK Pet-Diabetes.com Merk DiscussDiabetes.com Sanofi MyCatHasDiabetes.com Boehringer Diabetes4Patients.com Novo Nordisk ManagingYourDiabetes.com Eli Lilly DiabetesHealthConnection.com Abbott - branded content on premium domains Pregnancy.com J&J Baby.com J&J TV.com CBS Radio.com CBS Games.com AOL Advertising.com AOL Malts.com Diageo Asthma.com GSK Meals.com Nestle RecycleCartons.com Tetra Pak Arthritis.com Pfizer DOMAIN NAMES CONSULTING, APPRAISAL AND MEDIATION ELECTRONIC ADDRESS PLANNING AND DIGITAL NAMING SERVICES. ASSISTANCE FOR CONTENT PRODUCERS, ADVERTISING AGENCIES, BRANDING AND INTELLECTUAL PROPERTY OFFICES.TRANSCRIPT
HOW WE CAN ASSIST
DOMAIN NAMES CONSULTING, APPRAISAL AND MEDIATION
i9.com.br i9 Marketing & Propaganda Ltda
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ELECTRONIC ADDRESS PLANNING AND DIGITAL NAMING SERVICES.
ASSISTANCE FOR CONTENT PRODUCERS, ADVERTISING AGENCIES,
BRANDING AND INTELLECTUAL PROPERTY OFFICES.
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