5

6

8

15

17

27

27

30

32

36

51

62

Rumours/ gossip

Used by my friends

Other fans views

Personable ex-player insight

Big interviews

Passionate presenters/ writers

Knowledgeable presenters/ writers

Depth of coverage

Good source of facts and stats

Extensive coverage

Live coverage rights

Available for free

Which of these factors are most important when looking for sports news and coverage

(%)

Live coverage rights

Depth of coverage

Extensive coverage

Source: Sports Connectors Research 2009 – Lightspeed Research

0%

50%

Knowledgeablepresenters/writers

Available for free

Extensive coverage

Live rights

Good source of facts/stats

Passionatepresenters/writers

Personable ex-playerinsight

Big interviews

Fans views

Used by friends

Rumours/Gossip

talkSPORT Five Live

Which of the characteristics do you associate most strongly with each media

Live rights

THE IMPACT OF LIVE FOOTBALL

Since the2006 World Cup

Saturdayaudience

MatchdayLive show

Livegame

BUILDING ON CURRENT RIGHTS

The current package (2nd pick on Saturdays) has established talkSPORT as Premier League broadcaster

But with the 2nd choice game and up against a BBC game at the same time it’s difficult to own the environment

Man United vs. Burnley

Man United vs. Hull City

Birmingham vs. Spurs

Hull City vs. Man City

Arsenal vs. Sunderland

Burnley vs. Portsmouth

Stoke vs. Aston Villa

CURRENT GAMES ON talkSPORT

THE RIGHTS PICTURE – 2010/11 – FOR 3 YRS

Package 1 - Saturday 3pm matches 1st pick BBC

Package 2 -Saturday 3pm matches

2nd pick Absolute

Package 3 -Principally Sunday

4pm matches BBC

Package 4 - Saturday lunchtime BBC

Package 5 -Principally Sunday matches

before 3pm talkSPORT

Package 6 - Saturday 5.30pm matches & Wednesday evenings talkSPORT

Package 7 -Principally Monday 8pm and

Tuesday evenings BBC

Spurs vs. Chelsea

Man Utd vs. Arsenal

Spurs vs. Man Utd

Everton vs. Liverpool

Man City vs. Chelsea

Aston Villa vs. Spurs

THIS SEASON FIXTURES IN 5.30PM SLOTPackage 5

SATURDAY 5.30PM AVAILABLE AUDIENCE

Current Audience (all adults)5pm-7.30pm

That represents an additional

AVAILABLE audience of 704,000

333,000

1,037,000

talkSPORT

BBC5 Live

The average audience for games on ESPN this season has been 410,000

Source: RAJAR/IPSOS MEDIA/RSMB PE 3 mths ending Dec 09/Mediatel

Package 5

West Ham vs. Spurs

Birmingham vs. Aston Villa

Man Utd vs. Man City

Arsenal vs. Aston Villa

Spurs vs. Everton

Man Utd vs. Liverpool

THIS SEASONS FIXTURES IN SUNDAY EARLY SLOT

Package 6

SUNDAY EARLY KICK OFF AVAILABLE AUDIENCE

Current Audience (all adults)12pm-4pm

239,000

1,028,000

talkSPORT

BBC5 LiveThat represents an

additional AVAILABLE

audience of 789,000

Sky Sports has an average audience of just under 1 million viewers for the live game, yet BBC 5live’s audience between

12pm-4pm is over 1 million

Source: RAJAR/IPSOS MEDIA/RSMB PE 3 mths ending Dec 09/Mediatel

Package 6

MORE

THAN ANY BROADCASTER

FOOTBALL COVERAGEESTABLISH

ED FOOTBALL ENVIRONMENT

FANS WANTFROM MEDIA

WHAT

THAT MATTERTHE BIG GAMES