JANUARY 2014

Lathe – Introduction

LATHE – Longitudinal Axis Tool Holding Equipment

DMTG Extra Heavy Duty Lathe is a machine widely used for wood

works and metal parts. Lathe is a machine which turns the work piece

against a machine tool. The Lathe is used for facing, turning, taper cutting,

threading, gear cutting and many other metal and wood works.

History of Lathe

Lathe was also known and used in Assyria and Greece. Ancient

Romans came to know about this machine and they further developed this

machine. During the medieval period, the use of this machine had spread to

most parts of Europe and it was during the Industrial revolution when this

machine gained popularity with its use in all the industries. After the

development of electronics, automated lathes have been developed.

Product of Lathes Machines

Light duty lathe

Medium duty lathe

Heavy duty late

All geared lathe

Imported lathe

Manual lathe

CNC Lathe

History

Premier Lathe Manufacturing Company, a manufacturer’s exporters of Lathe

Machines with different models like Medium Duty, Heavy Duty, Extra Heavy Duty, HI-CUT

and Roll Turning Machine.

Established in the year 1971 at Rajkot in Gujarat, They are growing and

flourishing under the bale guidance of Mr. Venibhai Maru. He with his years of experience

and sound knowledge has driven the company towards the path of success.

Organization Structure

B.O.D.

M.D.

Production

Manager

Finance

Manager

Supervisor

Workers

Accountant

Personnel

Manager

Employee

Marketing

Manager

Salesman

Products offer

Available at competent rates, they have the capability to offer

these machines at competitive rates. The product range includes:

Light Duty Lathe Machine

Medium Duty Lathe Machines

Heavy Duty Lathe Machine

Extra Heavy Duty Lathe Machines

HI-CUT Lathe Machines

Roll Turning Machine

Organization Of Marketing DepartmentMarketing Department

Marketing & sales

managers

M. R & D

Engineer

Customer relation

Field & clerical

staff person

Quality control

officer

M & Sales

Sales field

Assistant

Correspondence

clerk

Market Segmentation

In case of Primer Lathe Manufacturing Co., there is no need for

market segmentation. Their market is fixed, so they think that there is no need

of market segmentation. They produce the item according to orders they

receive.

Pricing Policy

Primer Lathe Manufacturing Co. pricing policy is

cost of profit. Whatever expenses have incurred during the manufacturing

of product is considered to profit. Competitors price are also considered,

their prices are higher than their competitors.

As for as Primer Lathe Manufacturing Co. is

concerned their product's price remains fixed until there is any change in

the raw material price.

Channel Of Distribution

Manufacturing

Of Company

Dealer

Consumers

Sales Promotion

Sales promotion consists of short term incentives to

encourage purchase or sales of a product or service. It is demand stimulating

devices designed to supplement advertising and facilitate personal selling. It is

a direct inducement which offers an extra value and incentive for the product

and sales force distributors to ultimate customers.

Advertisement

Primer Lathe Manufacturing Co. uses newspaper,

radio, magazine for giving advertisement of their products.

Marketing Research

The systematic and objective collection to marketing problems

of a business in order to develop an appropriate information base for

decision making in the field of marketing. Thus marketing research is

an invaluable technique for the company.

Competitors

Jamnagar Machine Tools

Olympic Machine Tools

Paras Machine Tools

Yogi Machine Tool

Akshar machine Tools

Sources Of Capital

The financial manager has to consider many factors in the

selection of the capital sources in the evaluation of a suitable financial

structure.

Ever changing requirement for capital and the shifting conditions

in financial market make necessary frequent review of company’s

source of capital.

NO. PARTICULAR AMOUNT

1. Land (2000 Sqm @ Rs.3000) 60,00,000

2. Building (1000 Sqm @ Rs.1800) 18,00,000

3. Boundary Wall & Gate 1,00,000

4. Plant & Machinery

Extra Duty Lathe Machine

Heavy Duty Lathe Machine

Medium Duty Lathe Machine

Light Duty Lathe Machine

1,20,000

1,00,000

65,000

50,000

5. Furniture & Fixtures 1,50,000

7. Computer & Telephones 1,00,000

Total 84,85,000

Total Fixed Assets

Management of Working Capital

The capital invested in current assets such as stock and

materials and short term securities and cash at bank.

The two parts of working capital which are used in this unit

are cash credit and debtors collateral.

Profitability

Premier Lathe Manufacturing Co. continuous evaluates the

efficiency of his company in terms of profit. Besides management of the

company, creditors and owners are also interested in the profitability of the

firm.

Recruitment & Selection

There are two sources for recruitment.

Internal Sources

External Sources

Training For Worker

Primer Lathe Manufacturing Co. have no separate department for training.

They give the training through senior employee. The superior knows the new

employee about work.

Wage & Salary

The wages of the labor depends upon the number of unit that is produced by

them. Every year there is an increase in the salary of clerical Rs. 150 and 250

depending on the work efficiency of employee and the demand of employee.

Salaries are paid on every 7th of the monthly.

Promotion

Promotion can be defined as a movement in job,

means to move one step forward in post which result in to

higher wages and salary, better status and prestige, higher

challenger and authority. Promotion is given in this company

on seniority basis.

Product

Light Duty Lathe Machine Medium Duty Lathe Machine

Heavy Duty Lathe MachineExtra Duty Lathe Machine

PL 510/610

Drill Machine

PL-40 PL-40M

Hi-cut Lathe Machine

Raw Material

Company Used raw material there are:

Bed

Head Stock

Spindle

Approach

Compound

Spindle ram

Threads

R/f Switch

Chuck Back Plate

Tool Post Spanner

Centre Adapter

Dead Center – 2 Nos

Motor Pulley

Change Gear Set

Face Plate

Motor Vee Belt

Steady Rest

Follow Rest

Carrier Plate

Dog Chuck

True Chuck

Spindle Bore

Electric Motor

RAW MATIRIAL

CUTTIG

HEAT TREATMENT

HARDNESS CHECKING

SHOT BLASTING

MACHINING

Production Process

Quality

Their entire business activities are quality driven and at every phase, they

check the quality parameters of the business activities. They follow certain stringent

quality control measures.

Their quality control measures starts right from the procurement of the raw

material and even after the completion of the procurement process, these products

are sent for several quality checks before they finally become available for the

shipment.

They check your finished machinery on the parameters of toughness,

durability, efficiency, rigidity The entire quality control process is conducted as per

their imperative business goal of getting excellence & recognition in the entire

industry.

After taking industrial visit of Primer Lathe Manufacturing Co., I have

realized good co-operation of their staff members to me. They have provided me

practical knowledge of production process & lots of information about different

aspects.

Primer Lathe Manufacturing Co. is the unique unit in its field. The

working environment of this unit is very systematic and is carried on perfectly by

its working members.

The management of this company has a positive attitude towards the

market and the inside atmosphere of the company is also very healthy and cordial.

I sincerely wish to Primer Lathe Manufacturing Co. all the best for its future and

hope that it succeeds in achieving all the goals that it has planned.