premier changes 2013
TRANSCRIPT
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PREMIER 2013 QUESTIONNAIRE
CHANGESNEW DATA IN ACTION
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HOLIDAYS & TRAVEL
FUTURE HOLIDAYS
Base: All Premier Adults 20+ Source: Premier 2013
2
10 million upmarket adults intend totake a holiday or short break in the
next 12 months
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3.7
million
upmarket
adults
own aneBook
BRANDS
eBOOK READERS
Base: All Premier Adults 20+ Source: Premier 2013
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3.7million
upmarket
adults own
an eBook
0% 20% 40% 60% 80% 100%
20-34
35-44
45-54
55-64
65+
eBOOK READERSPROFILE
Area of employment:
Medical [120]
Business services [116]
14% of eBook
owners also boughtone as a gift
Age
Base: All Premier Adults 20+ Source: Premier 2013
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CAR ACCESSORIES
NEW OPTIONS ADDED
Which accessories:a) did you have built-into the car when purchased?
b) did you install or purchase?
Digital RadioPark AssistSeat Belt SensorsSeat/Mirror Settings Save (memory) ButtonTow BarPaddle Shift or Tip Tronic Gears
Automatic Start/Stop FunctionDriver Fatigue Detection System
Base: All Premier Adults 20+
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ONLINE
WHAT DO YOU USUALLY DO WHEN SURFING THE NET?
36% of upmarket adults also watch
TV
21% of upmarket adults also listen to
music not on the radio
12% of upmarket adults also send
text messages
Base: All Premier Adults 20+ Source: Premier 2013
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CONTACTLESS PAYMENT
NEW SUBJECT ADDED
1.7 million adults have paid using
contactless bank cards in the last 12
months
It's worth paying more for organic food 133 [31%]
I'm tempted to buy products I've seen advertised
129 [32%]
I always buy the brands my children prefer120
[18%]
Base: All Premier Adults 20+ Source: Premier 2013
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NEW LIFESTYLE STATEMENTS
PROFILE
I often notice products or brands that appear in television
programmes and films
78% more likely to watch childrens
shows
43% more likely to watch non-British
police and adventure series
55% more likely to watch chat shows
Base: All Premier Adults 20+ Source: Premier 2013
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TV SHOWS
NEW SHOWS ADDED
Base: All Premier Adults 20+ Source: Premier 2013
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COMPANIES AWARENESS & RATINGS
NEW METRICS
Now measure company success,products and ethical behaviour by a
rating of
Good/ Indifferent/ Poor
Base: All Premier Adults 20+ Source: Premier 2013
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VOUCHER CODE WEBSITES
NEW QUESTION
4.2m upmarket adults visit
voucher code websites
Top Luxury Lifestyle Statements
It is important my household is equipped with the latest technology [138]
There are certain luxuries I cannot do without [129]
I can't resist expensive perfume or aftershave [124]
Base: All Premier Adults 20+ Source: Premier 2013
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Why CodeSolutions and packages
Tel: 020 8433 4000
Email: [email protected]: www.kantarmedia.co.uk