prediti pitch deck
TRANSCRIPT
The Prediti Team.OperationsKonstantinos Soteriou3 years experience in Business Intelligence. BSc in Applied Mathematics, University of Crete, MSc in Mechanical Engineering University of Cyprus.https://cy.linkedin.com/in/konstantinossoteriou
Decision AnalystPanayiotis Panayiotou12 years experience in a Market research company, as a regional director of Decision Systems, and predictive modelinghttps://cy.linkedin.com/in/panayiotis-panayiotou-5394a69
TechnologyStephanos ChristophorouFull stack developer. BSc in Computer science, University of Cyprus,, hacking life style.https://cy.linkedin.com/in/stefanoschrs
Sales - MarketingAndy Hadjiadamou5 years experience in Carrefour group as a buyer. MBA holder from CIIM. Serial entrepreneur . https://www.linkedin.com/in/andy-hadjiadamou-56b12588
The Problem.Big question for retailers has always been the why behind the buy, but what about the why behind the no buy?In the Internet of things (Iot) era, businesses must adopt any technology advantage they can. For the moment retailers are evaluating a number of different approaches for creating value for in-store shoppers, including triggering customer service features, displaying loyalty program cards and generating rewards, delivering exclusive offers, and alerting the shopper to current sales. Although businesses aim to focus on consumer experience optimization, they lack of metrics, since they are able to capture consumer’s journey, only on their entry and exit (point of sales) from their shop.
What is Prediti.Purchasing Behavioral Segmentation
Prediti aims to bridge the gap between brands and end users. Prediti pool includes supermarkets, and groceries in general, which have integrated Prediti SDK into their loyalty app. Prediti algorithm dynamically creates specific segments, by purchasing behavior and demographics. So now Brands can target their end user, just like they are used to do through Google ads, Facebook etc, while they are in the store.
The right message, to the right person, at the right timePrediti presents the IPS solution. IPS stands for Indoor Positioning System, and Prediti solution achieve an accuracy of less than 1 m. So now, when retailers have integrated Prediti SDK, can target their within the store customers, and deliver the right message to the right person at the right time.
Android app.
Simulation
Supporters.