predictions for 2016 - hurwitz & associates€¦ · predictions for 2016 we want to take this...

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Email not displaying correctly? View it in your browser. Predictions for 2016 We want to take this opportunity to wish all of our colleagues a happy and healthy new year. Each year Judith makes several technology and business predictions for the upcoming year. Below are 5 of the 10 predictions for 2016. To read the full blog, visit: Predicting 2016: What's Old is New Again Predictions for 2016 Hurwitz & Associates expects 2016 to be an interesting year with a combination of innovative new offerings and a resurgence of existing technologies in the forefront. We believe 2016 will be the year when the old is new again; customers will continue to absorb and deploy technologies such as cloud, microservices, IoT, and advanced analytics. We also expect to see continued consolidation in the market. Large enterprise vendors will continue to purchase innovative companies as both “tuck- in” acquisitions and a fast way to enter a new market. 1. Hybrid cloud Management gets big. For the hybrid cloud to be successful there needs to be solutions that help customers manage their existing and new environments. We expect a flurry of announcements regarding hybrid cloud management by major cloud players. We also expect to see startups entering this space. 2. Machine learning and cognitive computing will underlie most new apps. More and more software companies will be embedding intelligence inside their applications. Ironically, many customers will not realize the impact and added value. 3. The cloud market will consolidate. Infrastructure as a Service is a commodity. Competing solely on price is not a differentiator nor is it a sound business model. Vendors that cannot add significant value in terms of scale and security will lose momentum. 4. Clouds will go vertical. Vendors will begin innovating on vertically focused cloud for highly regulated and security-sensitive markets. We have already seen What We Do Hurwitz & Associates is a consulting, market research and analyst firm that focuses on how technology solutions solve real world business problems. More about our services . Our Blogs Judith Hurwitz The End of an Era: How Steve Mills Helped Transform IBM Software Marcia Kaufman Is Data Quality Relevant for Big Data Dan Kirsch Predicting 2016: What's Old is New Again Cognitive Computing and Big Data Analytics Big Data for Dummies

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Page 1: Predictions for 2016 - Hurwitz & Associates€¦ · Predictions for 2016 We want to take this opportunit y to wish all of our colleagues a happ y and healthy new year. Each year Judith

Email not displaying correctly View it in your browser

Predictions for 2016

We want to take this opportunity to wish all of ourcolleagues a happy and healthy new year Each yearJudith makes several technology and businesspredictions for the upcoming year Below are 5 of the10 predictions for 2016

To read the full blog visit Predicting 2016 Whats Oldis New Again

Predictions for 2016

Hurwitz amp Associates expects 2016 to be an interestingyear with a combination of innovative new offerings and aresurgence of existing technologies in the forefront Webelieve 2016 will be the year when the old is new againcustomers will continue to absorb and deploytechnologies such as cloud microservices IoT andadvanced analytics We also expect to see continuedconsolidation in the market Large enterprise vendors willcontinue to purchase innovative companies as both ldquotuck-inrdquo acquisitions and a fast way to enter a new market

1 Hybrid cloud Management gets big For thehybrid cloud to be successful there needs to be solutionsthat help customers manage their existing and newenvironments We expect a flurry of announcementsregarding hybrid cloud management by major cloudplayers We also expect to see startups entering thisspace

2 Machine learning and cognitive computing willunderlie most new apps More and more softwarecompanies will be embedding intelligence inside theirapplications Ironically many customers will not realizethe impact and added value

3 The cloud market will consolidate Infrastructureas a Service is a commodity Competing solely on price isnot a differentiator nor is it a sound business modelVendors that cannot add significant value in terms ofscale and security will lose momentum

4 Clouds will go vertical Vendors will begininnovating on vertically focused cloud for highly regulatedand security-sensitive markets We have already seen

What We Do

Hurwitz amp Associates is a consultingmarket research and analyst firm thatfocuses on how technology solutionssolve real world business problemsMore about our services

Our Blogs

Judith Hurwitz The End of an Era How Steve Mills

Helped Transform IBM Software

Marcia Kaufman Is Data Quality Relevant for Big Data

Dan Kirsch Predicting 2016 Whats Old is New

Again

Cognitive Computing and Big Data Analytics

Big Data for Dummies

this move for HIPAA-compliant clouds and FedRAMP(government) compliant clouds and we expect this trendto accelerate

5 Open standards rule again OpenStack hasincreasingly gained momentum over the past five yearswith more than 500 member companies As the cloudmarket and the OpenStack offerings stabilize themomentum will be unstoppable

Click here to read the rest of the predictions and thefull blog

News You Can Use

Below are a few articles that we thought you mightfind interesting

Big Data Curious about Spark We thought this was agood basic explanation of Spark and why it is gainingso much traction What Is Spark - An Easy ExplanationFor Absolutely Anyone

Cloud Monitoring the usage and costs of cloudservices like Infrastructure as a Service and Softwareas a Service has become critical now that the cloud ispervasive Cloudability Buys DataHero to Make CloudUsage Clearer to Customers

Security Blockchain the security technology behindbitcoins and other cryptocurrencies is now getting aserious look from IT vendors looking to secure supplychains and other transactions Finally interesting usesfor the blockchain that go beyond bitcoin

IoT amp Security As weve written about security is afundamental requirement for IoT projects CES ispacked with connected devices but little attention isbeing paid to securing those gadgets As IoT takescenter stage at CES 2016 security gets lost in thewings

Have a wonderfully start to 2016

Judith

Marcia Dan

You are receiving this email because you have previously opted in to receive our Hurwitz amp AssociatesNewsletter If you no longer wish to receive our newsletter you may unsubscribe below

Unsubscribe ltltEmail Addressgtgt from this list

Our mailing address is

Hurwitz amp Associates35 Highland CircleNeedham MA 02494

Add us to your address book

Copyright (C) 2016 Hurwitz amp Associates All rights reserved

Forward this email to a friend Update your profile

Page 2: Predictions for 2016 - Hurwitz & Associates€¦ · Predictions for 2016 We want to take this opportunit y to wish all of our colleagues a happ y and healthy new year. Each year Judith

this move for HIPAA-compliant clouds and FedRAMP(government) compliant clouds and we expect this trendto accelerate

5 Open standards rule again OpenStack hasincreasingly gained momentum over the past five yearswith more than 500 member companies As the cloudmarket and the OpenStack offerings stabilize themomentum will be unstoppable

Click here to read the rest of the predictions and thefull blog

News You Can Use

Below are a few articles that we thought you mightfind interesting

Big Data Curious about Spark We thought this was agood basic explanation of Spark and why it is gainingso much traction What Is Spark - An Easy ExplanationFor Absolutely Anyone

Cloud Monitoring the usage and costs of cloudservices like Infrastructure as a Service and Softwareas a Service has become critical now that the cloud ispervasive Cloudability Buys DataHero to Make CloudUsage Clearer to Customers

Security Blockchain the security technology behindbitcoins and other cryptocurrencies is now getting aserious look from IT vendors looking to secure supplychains and other transactions Finally interesting usesfor the blockchain that go beyond bitcoin

IoT amp Security As weve written about security is afundamental requirement for IoT projects CES ispacked with connected devices but little attention isbeing paid to securing those gadgets As IoT takescenter stage at CES 2016 security gets lost in thewings

Have a wonderfully start to 2016

Judith

Marcia Dan

You are receiving this email because you have previously opted in to receive our Hurwitz amp AssociatesNewsletter If you no longer wish to receive our newsletter you may unsubscribe below

Unsubscribe ltltEmail Addressgtgt from this list

Our mailing address is

Hurwitz amp Associates35 Highland CircleNeedham MA 02494

Add us to your address book

Copyright (C) 2016 Hurwitz amp Associates All rights reserved

Forward this email to a friend Update your profile

Page 3: Predictions for 2016 - Hurwitz & Associates€¦ · Predictions for 2016 We want to take this opportunit y to wish all of our colleagues a happ y and healthy new year. Each year Judith

Add us to your address book

Copyright (C) 2016 Hurwitz amp Associates All rights reserved

Forward this email to a friend Update your profile