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Predicting Retail KPIs using Magento & Machine Learning

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Post on 11-Aug-2014

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Presentation by Dhruv Boruah at Magento Live UK http://magentolive.com/uk/schedule/

TRANSCRIPT

  • machine learning Magento &
  • About me
  • Dhruv Boruah Co Founder, Reckless.io
  • Agenda
  • Agenda Your KPIs Session Goal Interesting Magento Data Magento Case Tools/How? Demo Q&A
  • Your KPIs Are you asking the right questions? How much do you know about your customers? AOV/LTV/GPM Sales/Returns/Shippin g Churn Rate Abandonment Rate External Factors Weather/ Forex/ Holiday/Newsletters Census (birth/death/age)
  • Machine Learning A branch of artificial intelligence, concerns the construction and study of systems that can learn from data. Source: http://en.wikipedia.org/wiki/Machine_learning
  • Session Goal
  • How to predict customer behavior using machine learning?
  • Interesting Magento Data
  • 1. log_visitor_online (visitor_id, type, ip, customer_id, last_url ) 2. log_visitor (visitor_id, session_id, first & last visit, last_url, store)
  • 3. Viewed product (visitor_id, customer_id, product_id, store) 4. Aggregated viewed products(view_num, price, name, store)
  • 5. Quote tables
  • Magento Case
  • Case Retailer A trades in: Clothing/ Toys/Shoes/Home etc. Goal: Predict checkout intent of online customers Deliver personalize promotion to prevent cart abandonment
  • Tools
  • How?
  • How? Listens for events Does delta sync Processes responses Magento Extension Scalable Infrastructure Slave Database NoSQL Google/Amazon
  • How? YES/ NO Slave Database Flatten Magento Tables NoSql database Data Warehouse Transaction History Merchandising Operational Marketing Modeling Preparation Training Predict Predict
  • Training Model Successful Checkouts Created date/time Remote IP Base subtotal Items Customer is guest Category Location Training Model Unsuccessful Checkouts
  • Demo
  • Questions/Comments? dhruv@reckless.io @dhruvboruah https://github.com/reckless-io/prediction http://www.magentocommerce.com/magento-connect/reckless-realtime-cart- abandonment-detection-and-prevention.html

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