predicting retail kpis using magento & machine learning
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Presentation by Dhruv Boruah at Magento Live UK http://magentolive.com/uk/schedule/TRANSCRIPT
- machine learning Magento &
- About me
- Dhruv Boruah Co Founder, Reckless.io
- Agenda
- Agenda Your KPIs Session Goal Interesting Magento Data Magento Case Tools/How? Demo Q&A
- Your KPIs Are you asking the right questions? How much do you know about your customers? AOV/LTV/GPM Sales/Returns/Shippin g Churn Rate Abandonment Rate External Factors Weather/ Forex/ Holiday/Newsletters Census (birth/death/age)
- Machine Learning A branch of artificial intelligence, concerns the construction and study of systems that can learn from data. Source: http://en.wikipedia.org/wiki/Machine_learning
- Session Goal
- How to predict customer behavior using machine learning?
- Interesting Magento Data
- 1. log_visitor_online (visitor_id, type, ip, customer_id, last_url ) 2. log_visitor (visitor_id, session_id, first & last visit, last_url, store)
- 3. Viewed product (visitor_id, customer_id, product_id, store) 4. Aggregated viewed products(view_num, price, name, store)
- 5. Quote tables
- Magento Case
- Case Retailer A trades in: Clothing/ Toys/Shoes/Home etc. Goal: Predict checkout intent of online customers Deliver personalize promotion to prevent cart abandonment
- Tools
- How?
- How? Listens for events Does delta sync Processes responses Magento Extension Scalable Infrastructure Slave Database NoSQL Google/Amazon
- How? YES/ NO Slave Database Flatten Magento Tables NoSql database Data Warehouse Transaction History Merchandising Operational Marketing Modeling Preparation Training Predict Predict
- Training Model Successful Checkouts Created date/time Remote IP Base subtotal Items Customer is guest Category Location Training Model Unsuccessful Checkouts
- Demo
- Questions/Comments? dhruv@reckless.io @dhruvboruah https://github.com/reckless-io/prediction http://www.magentocommerce.com/magento-connect/reckless-realtime-cart- abandonment-detection-and-prevention.html
