Precor Brand Guidelinesv2.0 — July 2012

Precor Brand Guidelines v2.0 07.10.20122

Table of Contents

Introduction � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �  3

Brand Attributes, Pillars & Positioning � � � � � � � � � � � � � � � � � �  4Corporate Culture � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �  5Brand Attributes � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �  6Brand Pillars � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �  7Core Positioning � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �  8Tone of Voice � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �9-10

Precor Logo Usage & Guidelines � � � � � � � � � � � � � � � � � � � � � � � 11Use of Company Name � � � � � � � � � � � � � � � � � � � � � � � � � � �  12Precor Logo: Guidelines � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 13-15 Colors � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 16-18 Backgrounds � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �  19 Incorrect Usage � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 20 Merchandising Guidelines � � � � � � � � � � � � � � � � � � � � � � �  21 Digital Logo Guidelines � � � � � � � � � � � � � � � � � � � � � � � � �  22 Amer Sports Brands Lockup � � � � � � � � � � � � � � � � � � � �  23 Logo File Formats � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 24

Preva Logo Usage & Guidelines � � � � � � � � � � � � � � � � � � � � � � �  25 Introduction and Guidelines � � � � � � � � � � � � � � � � �  26-27 Colors � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 28 Special Use � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 29 Backgrounds � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �  30 Incorrect Usage � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �  31 Precor/Preva Relationship � � � � � � � � � � � � � � � � � � � 32-33  Merchandising Guidelines � � � � � � � � � � � � � � � � � � � � � � � 34

Color Palette � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �  35Corporate Color Palette � � � � � � � � � � � � � � � � � � � � � � � � � � 36Effective Use of Color Palette Samples � � � � � � � � � � � � �  37Special Use: Interior Retail Color Palette � � � � � � � � � � � 38

Fonts � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 39Typeface Guidelines � � � � � � � � � � � � � � � � � � � � � � � � � � � �  40Employee Use Only: Typeface - Calibri � � � � � � � � � � � � �  41Primary Typefaces: Gotham � � � � � � � � � � � � � � � � � � � � � � � 42Primary Typefaces: Whitney � � � � � � � � � � � � � � � � � � � � � � 43

Image Usage & Guidelines � � � � � � � � � � � � � � � � � � � � � � � � � � �  44Photography Access � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 45Lifestyle Image Examples � � � � � � � � � � � � � � � � � � � �  46-47Image Rights & Restrictions � � � � � � � � � � � � � � � � � � � � � � 48Image Use & Guidelines � � � � � � � � � � � � � � � � � � � � � � � � � � 49

Copyright Guidelines � � � � � � � � � � � � � � � � � � � � � � � � � � � � �  50-51Trademarks and Registration� � � � � � � � � � � � � � � � � � � 52-54

Sample Layouts � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 55Headlines, Titles & Subtitles � � � � � � � � � � � � � � � � � � � � 56-58Body Copy & Text Blocks � � � � � � � � � � � � � � � � � � � � �  59-60Contoured Graphics & Backgrounds � � � � � � � � � � � �  61-62Sample Collateral, Catalog & POS Construction � � 63-66Sample Online Display Ads � � � � � � � � � � � � � � � � � � � � � � �  67Sponsorships & Co-branding Concepts � � � � � � � � � � � � 68Corporate Presentation � � � � � � � � � � � � � � � � � � � � � � � � � � 69Letterhead � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 70Precor Forms � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �  71Email Signature � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �  72

Precor Toolkit � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �  73-74

Tradeshow Guidelines & Resources � � � � � � � � � � � � � � � � �  75-79

Contact Information � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �  80-81

Precor Brand Guidelines v2.0 07.10.20123

The Precor Brand Guidelines have been created as a tool for creating advertising

and marketing materials when referencing Precor in any manner� The goal of this

document is to ensure consistency of branding for Precor�

These guidelines consist of an integrated system of graphic elements, including

the Precor and Preva logos, color palette, recommended typefaces, and much

more� These guidelines assist communicators in the consistent and effective use

of these brand elements across all media, print and electronic communications�

If you have any questions, please contact the Precor Marketing team via email

marketing@precor�com or phone +1 (425) 486-9292�

Brand Assets and Product ImageryBrand Assets and Product Imagery are available on the Precor Toolkit (page 73)

at http://toolkit�precor�com/

Updating your documentsPlease update existing documents to current brand guidelines when possible

going forward without incurring unnecessary expenses�

Previous Brand GuidelinesThese guidelines supersede any previous guidelines and will evolve over time�

Please reference the Precor Toolkit for the most current brand guidelines�

Introduction

Brand Attributes, Pillars & Positioning

Corporate Culture � � � � � � � � � �  5

Brand Attributes � � � � � � � � � � �  6

Brand Pillars � � � � � � � � � � � � � � �  7

Core Positioning � � � � � � � � � � �  8

Tone of Voice � � � � � � � � � � � � � �  9

Precor Brand Guidelines v2.0 07.10.20125 Brand Attributes // Corporate Culture

Corporate Culture

The Precor Creed is an expression of the Precor employee culture�

I desire a life without limits�

I believe fitness is key to living the life I desire�

I believe in the power of the human spirit�

I believe the human body is an amazing thing�

I believe tomorrow will be even better because of my actions today�

I believe in the importance of doing things right versus simply doing them first�

I believe in mutual respect and the overwhelming returns of sharing�

I am the heart and soul of Precor�

Precor Brand Guidelines v2.0 07.10.20126 Brand Attributes // Brand Attributes

Brand Attributes

approachable human passionate pioneering responsible thoughtful

These six brand attributes drive Precor and should be considered when creating any material that

references Precor� They are evident within the culture, individuals, practices, communications and

products� The chemistry of these attributes provides the company with a rich and distinctive brand�

Approachable – Warm and honest, we actively listen in an open and non-intimidating manner�

Human – Our character is to be caring and understanding in a way that is true to ourselves and

genuine to those with whom we interact

Passionate – Precor is deeply devoted to a vision of health & well-being�

Pioneering – We apply our deep insight of the fitness industry in a thoughtful, yet fearless approach

to developing new ideas and inspiring others�

Responsible – We do the right thing based on good judgment and a level of accountability that

drives ethical, reliable, and courageous behavior�

Thoughtful – Precor is caring, engaged, and dedicated to the ultimate well-being of others�

Precor Brand Guidelines v2.0 07.10.20127 Brand Attributes // Brand Pillars

Brand Pillars

Design ExperienceWe’re moved by the long haulWe develop products to meet a need� When we design something new, we make sure it’s reliable, uncomplicated, and easy to service� It’s great to do things first, but it’s more important to do them right�

Member Experience®We’re moved by changing it upMonotony is the enemy� So we did away with it� AMT® isn’t just a different machine, it’s a different method� It lets users create different workouts at will, keeping them interested, engaged and coming back�

Service ExperienceWe’re moved by doing the right thingIn 1995 the EFX® was a brand new product, a brand new category� But we identified a flaw, so we took it upon ourselves to do the right thing� We redesigned it, went all over the country, and replaced every unit�

Precor consistently strives to exceed customer expectations in the following three areas, and therefore these elements should also be considered when creating any material that references Precor�

Precor Brand Guidelines v2.0 07.10.20128 Brand Attributes // Core Positioning

Core Positioning

The Precor VisionTo be the world’s most recognized and respected brand in health and fitness�

Core Company Description StatementFor use in press releases, presentations, and other corporate communications restricted to 300 characters or 50 words or less� (296 characters/44 words)Precor designs and builds premium fitness equipment for effective workouts that feel smooth and natural� We continually redefine the levels of innovation, quality and service necessary to deliver the very best fitness experiences—all with the goal of improving the ways people improve themselves�

Extended Company Description StatementFor use in press releases, presentations, and other corporate communications restricted to 650 characters or 100 words or less� (616 characters/93 words)Precor designs and builds premium fitness equipment for effective workouts that feel smooth and natural� Our equipment is chosen by health clubs, hotels, spas and individuals all over the world� For nearly three decades we’ve driven fitness forward with a passionate focus on ergonomic motion, proven science, and superior engineering� We constantly study and anticipate the needs of the people and organisations we serve, and continually redefine the levels of innovation, quality, and service necessary to deliver the very best fitness experiences—all with the goal of improving the ways people improve themselves�

Precor Brand Guidelines v2.0 07.10.20129 Brand Attributes // Precor Tone of Voice Guidance

Precor Tone of Voice Guidance

What is ‘tone of voice’?Tone of voice is the ‘personality’ of the Precor brand as expressed through the written word� It governs what we say in writing, and how we say it – the content and style of textual communications, in any setting and any medium�

Why bother with tone of voice guidance?Managing written tone of voice is a key part of achieving a unified message across all our communications, internal and external� Just as it’s desirable to have a consistent look and feel in design terms across stationery, signage, advertising and online marketing, it’s also important to ensure that the voice of all our communication feels like it’s coming from a single source�

Precor Tone of Voice Pillars1. Leverage the following three Precor Brand Attributes to establish a consistent personality: • Human – A caring and understanding tone, genuine attitude i� A “human” tone expresses itself in a welcoming manner, demonstrating we’re prepared to listen

intently and offer helpful advice� It means we relate to our audience with the understanding we’re participating in this fitness journey together�

ii� Example from the Commercial Products Catalog: “The things that motivate us are many, but we’re all part of a larger club – one that’s always moving and improving. It’s a shared feeling that sustains our efforts and keeps us going…”

• Passionate – Demonstrate a deep devotion to our vision of health and fitness i� Our passion shows when we speak to audiences about the tangible benefits our products and

services deliver� ii� Example from the “We’re Moved By” stories: “We’re moved by her moment in the sun…Once

she finally got the hang of it, all my little Molly wanted to do was dive again and again. I didn’t know I could tread water for an hour, but I guess that’s why I work out. So I can be there when she needs me.”

• Thoughtful – We are caring, engaged and dedicated to the well-being of others

Precor Brand Guidelines v2.0 07.10.201210 Brand Attributes // Tone of Voice Guidance, cont.

i� We understand the value of listening to our customers and making sure we’re always doing the right thing – from a business standpoint as well as supporting the fitness goals of exercisers�

ii� Example: Precor Service Experience: “We’re moved by doing the right thing. In 1995 the EFX® was a brand new product, a brand new category. But we identified a flaw, so we took it up on ourselves to do the right thing. We redesigned it, went all over the country, and replaced every unit.”

2. Use an active, not passive voice • Usingactivevoicemakesthemeaningclearforreaders,andkeepssentencesfrombecomingtoocomplicated

or wordy� • Passiveexample:“The AMT has been purchased by our customer.” • Activevoiceexample:“Our customer purchased the AMT.”

3. Use a conversational tone • Thisstylemakestheaudiencefeelconnectedtotheinformationsothattheyaremorelikelytorememberit.

4. Avoid jargon • Usingjargon,orlanguagethatishighlyspecializedtoinsidersinourindustry,whencommunicatingwitha

consumer audience can result in meaningless content to the audience� This is less of an issue with a commercial health-club audience given their product familiarity� Be careful with vertical market customers that may not have fitness equipment as a core competency (Example: Multi-Family property owners)�

5. Always consider the target audience • Precorspeakstomanydifferentaudiencesandtheywillbelookingfordifferentwordsthatmeettheir“What’sInIt

For Me?” criteria� Focus on benefits to the target audience, rather than features�

6. Inject some creativity • Thisisnottosayyoucan’tre-usekeymessagepointsthatbearreinforcement,buttrytoavoidsoundingtoo

repetitive or mechanical�

7. Keep it simple • It’seasytoover-thinkyourmessage.Followingtheaboveguidanceandstayingonmessagewillallowyour

audience to quickly grasp the point of your communication� Remember, their time is precious – respect it�

Tone of Voice Guidance, cont�

Precor Logo Usage & Guidelines

Use of Precor Name � � � � � � � �  12

Precor Logo:

Guidelines � � � � � � �  13-15

Colors � � � � � � � � � � �  16-18

Backgrounds � � � � � � � �  19

Incorrect Usage � � � �  20

Merchandising Guidelines � � � � � � � � � �  21

Digital Logo Guidelines � � � � � � � � �  22

Amer Sports Brands Lockup � � � � � � � � � � � � � � � � � � �  23

Logo File Formats � � � � � � � � �  24

Precor Brand Guidelines v2.0 07.10.201212 Logo Usage & Guidlines // Use of Company Name

Use of Company Name

The full legal name of the company is Precor Incorporated.

The public name, or trade name, is Precor� This public name is recognized worldwide and in most communications, is the preferred way to identify

the company�

The name “Precor” is a registered trademark and should be used as a proper noun in reference to the company

itself or as a proper adjective in reference to products and services such as “Precor fitness equipment”�

It should NOT be used as a noun to represent a product such as “a Precor” or “Precor’s”�

Precor Inc.Precor, Incorporated

Precor USA

Incorrect Usage of Company NameCorrect Usage of Company Name

Precor Precor Incorporated

Correct Applications

Enjoy working out on a Precor® Treadmill�

Precor® treadmills will help you meet your goals�

Use a Precor® StretchTrainer™ daily�

There were many Precor® treadmills at the club�

Incorrect Applications

Enjoy working out on a Precor®

Help meet your goals with a Precor®�

Precor® your body�

There were many Precors® at the club�

NOTE: In some countries the licensed name may be slightly different, i�e� in the United Kingdom Precor is referred to as Precor Products, Limited�

Precor Brand Guidelines v2.0 07.10.201213 Logo Usage & Guidlines // Precor: Guidelines

Precor: Guidelines

Always use the ramp and logotype as a

unit, and in the configuration shown here�

The official Precor logos are grouped by

color and end-use� Color choices are

outlined on the following page�

When placing logo in a layout, maintain

clear space around logo, and use a logo

version that will stand out from the

background�

ramp mark logotype

The Precor logosignature is composedof the mark, calledthe “ramp,” and thelogotype.

When placing the logosignature in a layout,maintain clear spacearound the logo equalto the height of thelogo on all sides.

The logo signature should be no less than 0.75 inches/ 1.905 cm width (not including the “®” symbol).

Clear Space

Minimum Size

≥ 0.75 inches1.905 cm

registered mark

Usage Permissions: Permission must be granted by the

Precor marketing department to

individuals wanting to use the Precor

logo� This is specific for third parties,

individuals/companies who are neither

an employee, dealer, or facilities that

carry Precor products, including

broadcast television, commercial

advertising, movies and websites�

Unauthorized dealers of Precor

products are not allowed to use the

Precor logo

Precor Brand Guidelines v2.0 07.10.201214 Logo Usage & Guidlines // Precor: Registered Guidelines

Precor: Registered Guidelines

Registered Logo Always use the logo lockup with

the ® mark attached�

Early versions of the Precor logo

had a TM symbol, instead of the

® symbol� These logos should be

replaced with the correct logo�

Exceptions: There are some merchandising

exceptions where the inclusion

of ® is not possible, please see

page 20 for more details�

Logo lockup with ®

Replace Logo lockup with TM

Precor Brand Guidelines v2.0 07.10.201215 Logo Usage & Guidlines // Precor: Taglines

Precor: Taglines

As part of these brand guidelines,

the Move Beyond tagline is not part

of the Precor logo� In the future,

Precor will use taglines in

marketing materials, but not by

modifying the logo�

Updating your documentsPlease update existing documents

to the logo without the tagline

going forward�

Digital documents should be

updated upon next use�

Printed documents should be

updated upon next printing�

Precor Brand Guidelines v2.0 07.10.201216 Logo Usage & Guidlines // Precor: Color Guidelines

Ocean Blue

PMS: 2905C

2905U

2905PC

2905M

C: 40

M: 0

Y: 0

K: 0

R: 140

G: 215

B: 245

Hex: 8CD7F5

Basalt*

PMS: 432C

432U

432PC

432M

C: 0

M: 0

Y: 0

K: 90

R: 65

G: 65

B: 65

Hex: 414141

LED Blue

PMS: 801C

801U

801PC

801M

C: 100

M: 0

Y: 0

K: 20

R: 0

G: 170

B: 205

Hex: 00AACD

Precor: Color Guidelines

Careful application of this color

palette will impart a consistent and

professional look to all Precor

communications�

Please do not use this reproduction

for color matching—refer to the

Pantone Color Matching System

(PMS) selection guides when

specifying print colors�

Vivid Blue

PMS: 301C

301U

301PC

301M

C: 100

M: 20

Y: 0

K: 40

R: 0

G: 100

B: 150

Hex: 006496

Ocean Blue

LED Blue

Vivid Blue

Basalt

*Basalt should never be applied as 100% black. Always use 90% black in 4 color process (CMYK).

Precor Brand Guidelines v2.0 07.10.201217 Logo Usage & Guidlines // Precor: Color Options

Precor: Color Options

Primary Logo Choice

Full ColorThis is the preferred logo and should be used

whenever possible� It should be used on white

or neutral/light-colored backgrounds�

Versions:•2-4spotcolors–offsetprintwithPMSinks•CMYK–Alldigitalprint•RGB–Webanddigitalmedia

Secondary Logo Choices

BlackThe solid black logo is for use in print when only one color is available, and the print resolution will too low to hold a dot, e�g� FAX� Ink color may be black or a Precor PMS color (PMS 432, PMS 301 or PMS 801)� It should be used on white or light-colored backgrounds�

WhiteThis version is for use on dark background in applications where a full color logo or black logo is not practical� The logo should always appear white and never appear as the paper color�

PMS 2905 or40% PMS 30140c0m0y0kHex: 8CD7F5

PMS 801100c0m0y20kHex: 00AACD

PMS 301100c20m0y40k

Hex: 006496

PMS 4320c0m0y90kHex:414141

One ink color

White

Precor Brand Guidelines v2.0 07.10.201218 Logo Usage & Guidlines // Precor: Special Use Color Options

Precor: Special Use Color Options

Special Use Only

2 Color HalftoneIf limited colors are available, the two-color halftone version may be used in print� It employs two spot colors, PMS432 gray for the logotype and PMS301 for the ramp (the tonal variation in the blues is achieved through halftone screens)�

PMS 301 PMS 432

Special Use OnlyPermission Required

Full Color WhiteThis is the preferred logo for specialapplications such as signage and should be not be used unless other logos will not work�

Permission is required to use this logo version.

VERSIONS:•2-4spotcolors–offset&lithoprint•CMYK–Alldigitalprint•RGB–Webanddigitalmedia

PMS 2905 or40% PMS 30140c0m0y0kHex: 8CD7F5

PMS 801100c0m0y20kHex: 00AACD

PMS 301100c20m0y40k

Hex: 006496

PMS 4320c0m0y90kHex:414141

20% 50% 100%

Precor Brand Guidelines v2.0 07.10.201219 Logo Usage & Guidlines // Precor: Background Usage

Precor: Background Usage

Preferred logo choice on blue or dark backgrounds

WhiteThis version is for use on blue or dark backgrounds in applications where a full color logo or black logo is not practical�

Size and Positioning: Please referred to page 10 for logo positioning guidance, in addition please reference the sample Layout section starting on page 43. The Precor logo should not detract from the main image and should appear in the corner of the document.

White

Precor Brand Guidelines v2.0 07.10.201220 Logo Usage & Guidlines // Precor: Incorrect Usage

Precor: Incorrect Usage

Do not alter the Precor logo in any way

Correct and consistent use of

the Precor logo will establish

and maintain the strength of

our brand�

NEVER cHANgE cOLOR Of LOgO.

Incorrect color configuration Incorrect color configuration Do not place imagery inside the logo

Never cover up the logo.Observe clear space requirements.

Incorrect use of logo orientation. The Precor logo should appear horizontal to the eye of the user. There are some scenarios where this application would be acceptable,i.e. water bottle. Please contact the Precor Marketing team to discuss acceptable uses.

Do not separate the logotype and the “ramp” mark

Do not alter the lock-up Do not stretch the logo Incorrect transparency.Never alter opacity. Logo should always appear at 100%

Incorrect use of low-resolution artwork Do not stretch the logo

Precor Brand Guidelines v2.0 07.10.201221 Logo Usage & Guidlines // Precor: Merchandising Guidelines

Precor: Merchandising Guidelines

Embroidery GuidelinesThe Precor logo should never be

smaller than 3 inches (7�62 cm)� The

three ramps and all letters should be

legible� Each letterform (especially the

E) should be clean and true� Use a

high stitch count to ensure quality

The ® can be dropped when the logo is

embroidered at a small size and the ®

is unreadable�

Merchandising GuidelinesItems should be of high quality, well-

designed, timeless, and long-lasting�

Stay away from trendy items or short

lifespan items�

Logo application should be

White, Black, or Full color� Do not

alter in any way to fit on the item�

See page 15 for appropriate logo

color usage guidelines�

When selecting merchandise colors,

please lean toward the use of Precor

brand colors, whenever possible�

Minimum Embroidery Size

≥ 3 in (7.62 cm)

Embroidery Samples

Samples of Correct Logo Use in Merchandising

Precor Brand Guidelines v2.0 07.10.201222 Logo Usage & Guidlines // Precor: Digital Guidelines

Precor: Digital Guidelines

Logo in Motion GuidelinesPrecor has created a digital logo for use at the beginning of all videos� This can be

found on the Precor Toolkit at http://toolkit�precor�com or by contacting the Precor

Marketing team�

A sound file is also available to work with this digital logo�

No one is authorized to create a digital logo without the permission of Precor�

Files names -

Precor-Sonicon-192k_part 1 of 2�aif

Precor-Sonicon�mov Part 2 of 2

Logo in Motion

Precor Brand Guidelines v2.0 07.10.201223 Logo Usage & Guidlines // Amer Sports Brands Lockup

Amer Sports Brands Lockup

Combining the Amer Sports logo with the group brands

As a groupWhen using the Amer Sports logo with a group of product brands, such as Wilson, Suunto, and Atomic, components are combined as shown here, as specified by Amer Sports brand guidelines�

Amer Sports Logo with TaglinePlace the Amer Sports logo centrally above a corporate tagline – PERFORMANCE PRODUCTS FOR ACTIVE SPORTS – reproduced in PMS 432� A gray line (PMS 432, 50%; 0�1 mm) separates the tagline from the product brand logos�

Gray LINe:Weight - 0.1 mmColor - 50% PMS 432

Gray LINe:Weight - 0.1 mmColor - 50% PMS 432

61% 47% 33% 27% 28%31%31%

10% 10% 10% 10% 10% 10%

61% 47% 33% 27% 28%31%31%

10% 10% 10% 10% 10% 10%

100%

Precor Brand Guidelines v2.0 07.10.201224 Logo Usage & Guidlines // Logo File Formats

Logo File Formats

A few guidelines to help in selecting the appropriate logo file format:

EPS and AIEPS files are the preferred file formats� Because these are vector-based files, they are scalable and generally provide the best reproduction in print� Use a PMS or CMYK EPS file for all professionally printed pieces�

TIFFA good choice for Microsoft Word or other applications where the logo will be seen in print more often than on screen�

JPEGMost often used in digital media (online and PowerPoint)� A JPEG formatted logo should never be used for print advertising as it is too low resolution and will print fuzzy/pixelated�

PNGPNG files of the white logos have been provided for use in online and PowerPoint applications where the logo will appear on a blue or dark background�

PDF Press Ready filesOften used in printed media (advertising, offset print)�

Preva Logo Usage & Guidelines

Intro & Guidelines � � � � � �  26-27

Colors � � � � � � � � � � � � � � � � � � � �  28

Special Use � � � � � � � � � � � � � � �  29

Backgrounds � � � � � � � � � � � � � �  30

Incorrect Usage � � � � � � � � � � � �  31

Precor/Preva Relationship � � � � � � � � � � �  32-33

Merchandising Guidelines � � � � � � � � � � � � � � � �  34

Precor Brand Guidelines v2.0 07.10.201226 Logo Usage & Guidlines // Preva: Guidelines

Preva is the Precor solution to networked fitness that leverages the power of

technology to meaningfully connect people with their lifelong fitness journey while

delivering experiences that engage and motivate in ways that help exercisers

achieve their fitness goals� For fitness operators Preva provides solutions that

increase retention of exercisers, optimize asset management of fitness equipment

and help drive more revenue�

The Preva Brand MarkIt is complimentary to the Precor logo because there will be many instances where the two brand marks will be featured

together (see pages 28, 29 for examples)� And yet it is distinct to ensure Preva as a brand can ultimately stand alone as a

brand mark if, when, and where it makes sense�

The Precor brand mark uses a heavier, more solid “engineered” font to reflect the Precor heritage in the design, development

and manufacturing of mechanical fitness equipment� Preva intentionally utilizes a lighter, more fluid font-style to both create

a logical (i�e� Preva isn’t about manufacturing fitness equipment) separation from Precor and to convey the dynamic,

approachable, connectedness inherent to networked fitness�

The Preva “Path”Preva is a partner in the fitness journey and this is represented by the path symbol in the

logo—the “Preva Path�” The Preva Path isn’t straight and uniform, but curved and

winding, just as it is for most exercisers over the course of their lifetime�

Preva: Guidelines

Precor Brand Guidelines v2.0 07.10.201227 Logo Usage & Guidlines // Preva: Brand Architecture for the Logo

Minimum Size (Web Excluded)The logo signature should be no less than

1�8 inches width�

Clear SpaceWhen placing the logo signature in a layout, maintain clear

space around the logo equal to or greater than 25% of the

logo on all sides with ideal spacing of 50% of the logo�

1.8 inches / 45.72 mm

Preva: Brand Architecture for the Logo

Minimum 20% Logo

Width

Ideal 50%+Logo Width

Minimum 20% Logo

Width

Ideal 50%+Logo Width

Minimum 20% Logo Height

Ideal 50%+Logo Height

Ideal 50%+Logo Height

Minimum 20% Logo Height

Precor Brand Guidelines v2.0 07.10.201228 Logo Usage & Guidlines // Preva: Color Options

Primary Logo Choice

Full ColorThis is the preferred logo and should be used whenever possible.

It should be used on white or neutral/light-colored backgrounds.

Secondary Logo Choice

BlackThe solid black logo is for use in print when only one color is available,

and the print resolution will be too low to hold a dot. It should be used

on white or light-colored backgrounds.

WhiteThis version is for use on dark background in applications where a full

color logo or black logo is not practical. The logo should always appear

white and never appear as the paper color.

Pantone 7469CC:100 M:20 Y:0 K:40Hex: 00AACD

Precor ‘Vivid Blue’

One Ink Color

One Ink Color

Preva: Color Options

Precor Brand Guidelines v2.0 07.10.201229 Logo Usage & Guidlines // Preva: Special Use Options

Different Usage for Logo

VariationsThe Preva logo can be utilized in three different ways.

1. As a fully realized logo, including the Preva Path and the tagline.

2. It can be represented solely by the Preva Path where there isn’t

enough room for the full Preva logo.

3. The visual representation can be made without the tagline.

Localization

VariationsThe Preva logo has localized versions available to

match all languages available on P80 consoles.

Please visit http://toolkit.precor.com

to download localized versions.

1

3

Preva: Special Use Options

2

Spanish German Chinese

Precor Brand Guidelines v2.0 07.10.201230 Logo Usage & Guidlines // Preva: Background Usage

Logo choice on blue or dark backgrounds

WhiteThis version is for use on blue or dark backgrounds in applications where a full color logo or black logo is not practical�

BlackThis version is for use on patterned backgrounds in applications where a full color logo or white logo is not practical�

PositioningThe Preva logo should not detract from the main image and

should appear in the corner of the document�

Preva: Background Usage

Precor Brand Guidelines v2.0 07.10.201231 Logo Usage & Guidlines // Preva: Incorrect Usage

Do not alter the Preva logo in any wayCorrect and consistent use of

the Preva logo will establish

and maintain the strength of

the brand�

Preva: Incorrect Usage

Incorrect color configurations

Never cover up the logo.

Incorrect use of low-resolution artwork

Do not place imagery inside logo

Never rotate the logo.

Generally avoid gradients.

Do not alter the lock-up

Incorrect use of low-resolution artwork

Do not stretch or distort.

Precor Brand Guidelines v2.0 07.10.201232 Logo Usage & Guidlines // Preva: Brand Architecture

Preva: Brand Architecture

Parent-Endorsed Brand Model:Preva enters the marketplace as its own brand but has the strong and visible

endorsement of Precor� For example, iPod is a parent-endorsed brand, as is Macintosh�

Both enter the market carrying the strong, visible Apple logo, but the only name you

see is the name of the brand you’re buying at the moment: iPod or Mac� With Preva,

the brand emphasis is on the product, but the Precor brand adds instant credibility�

In this model the Preva brand will not appear on corporate communication tools such

as letterhead, business cards, envelopes or standard email signatures, but will appear

prominently in Preva-specific marketing collateral�

The Preva logo may be used independently, or together with the Precor logo� There

should be a minimum space equal to half of the Precor logo between the two� When

using the Preva logo in white on a dark background, the white Precor logo must be

used� When the blue Preva logo is

used, it must be used with the full

color Precor logo�

REVOLUTIONIZEYour Workout

preva.comPrevaBanner0512

©2012 Precor Incorporated

TRM 885 Treadmill AMT® 885 with Open Stride™

Adaptive Motion Trainer®

UBK 885 Upright Bike

EFX® 885 Elliptical Fitness Crosstrainer™

RBK 885 Recumbent Bike

Preva puts the most interesting internet content at your fingertips

Preva is offered exclusively on Precor® touch screen cardio equipment

©2012 Precor Incorporated

Preva™

puts the most interesting internet content right at your fingertips

To start simply tap one of these menu options.

* For safety the on-screen keyboard will not be available if moving faster than 4mph.

Easily navigate through these popular topics designed for easy reading and navigation during your most serious workout.

1 FeaturedIf you’d like more content options, this is the place to go. Topics such as news, sports or more, you’ll find it all right here.

2 All

1

2

3

Preva™ provides easy access to your favorite websites. Starting from Google, simply touch in the search box to bring up an on-screen keyboard*. Type your desired webpage, select and go!

3 Web

Interesting WorkoutWelcome to a More

PREVA0512 ©2012 Precor Incorporated

Console Card Banner

Precor Brand Guidelines v2.0 07.10.201233 Logo Usage & Guidlines // Preva: Collateral Look & Feel

Preva: Collateral Look & Feel

To start simply tap one of these menu options.

Find the Preva icon on the bottom of your screen.

Preva is offered exclusively on

Precor touch screen cardio equipment.

Preva™

puts the most interesting internet content

right at your fingertips

Your facility has provided new and exciting offerings for you!

Easily navigate through these popular topics designed for easy reading and navigation during your most serious workout.

1 Featured

If you’d like more content options, this is the place to go. Topics such as news, sports or more, you’ll find it all right here.

2 All

Preva™ provides easy access to your favorite websites. Starting from Google, simply touch in the search box to bring up an on-screen keyboard*. Type your desired webpage, select and go!

3 Web

3

2

1

* For safety the on-screen keyboard will not be available if moving faster than 4mph.

preva-net-leaflet_proof-FINAL.indd 2 5/11/2012 2:02:53 PM

Many have tried to develop a networked fitness solution

that connects operators, exercisers and technology. Preva™ is the first deliver on

the promise.

FOR OPERATORS

FOR EXERCISERS

mobile phones and electronic tablets with proprietary software to provide a rich and inviting interface. And we are committed to this technology with the industry’s only dedicated in-house software design center to continually refine Preva.

Preva is proudly brought to you by Precor. Precor, has an established reputation of bringing new, vital innovation and technology to the fitness industry. And Preva is pure Precor.

Preva Networked Fitness is the inspired connection of people and the technology that empowers their fitness journey. It provides exercisers with the tools and experiences to reach goals and then set higher ones. These same technologies also help facility operators better manage their business with solutions that drive revenue, increase retention and improve equipment management.

Our R&D team created an integrated software and hardware experience that combines the touch screen technologies found in the latest

Change is constant.Once in a while there is a revolution.Introducing Preva™ Networked fitness. The inspired connection of people and technology that enables both exercisers and operators to achieve their goals .

©2012 Precor Incorporated

Precor Incorporated20031 142nd Avenue NEP.O. Box 7202Woodinville, WA98072-4002+1-866-717-4697commsls@precor.comwww.precor.com/preva

preva.com

preva.com©2012 Precor Incorporated PrevaLeaflet0512

Precor Incorporated20031 142nd Avenue NEP.O. Box 7202Woodinville, WA98072-4002+1-866-717-4697commsls@precor.comwww.precor.com/preva

preva.com

Interesting Workout

Welcometo a More

preva-net-leaflet_proof-FINAL.indd 1 5/11/2012 2:02:47 PM

Leaflet

Brochure Email

Precor Brand Guidelines v2.0 07.10.201234 Logo Usage & Guidlines // Preva: Merchandising Guidelines

Embroidery GuidelinesThe Preva logo should never be smaller than 3 inches

(7�62cm)� All elements of the logo should always be legible�

The TM can be dropped when the logo is embroidered at a

small size and the TM is unreadable�

Preva: Merchandising Guidelines

Color Palette

Corporate Color Palette � � �  36

Effective Use of Color Palette Samples � � � � �  37

Special Use : Interior Retail Color Palette � � � � � � � �  38

Precor Brand Guidelines v2.0 07.10.201236 Color Palette // Corporate Color Palette

Corporate Color Palette

Ocean Blue

PMS: 2905C

CMYK: 40-0-0-0

RGB: 140-215-245

HEX: 8cd7f5

LED Blue

PMS: 801C

CMYK: 100-0-0-20

RGB: 0-170-205

HEX: 00aacd

Vivid Blue

PMS: 301C

CMYK: 100-20-0-40

RGB: 0-100-150

HEX: 006496

Primary Color PaletteUse for backgrounds 100%-33% coverage of layout and for type at 10%-100% of layout�

Precor Blues - Ocean, LED, and Vivid - are meant to be the dominant color in a single execution�

Aqua (consumer and Preva only*)

PMS: 7472

CMYK: 59-10-24-0

RGB: 101-182-191

HEX: 65b6bf

Radiant Red

PMS: 7417

CMYK: 2-87-89-0

RGB: 228-72-47

HEX: e4482f

Strong Orange

PMS: 143

CMYK: 0-35-85-0

RGB: 231-178-66

HEX: e7b242

fresh green

PMS: 583

CMYK: 23-0-100-17

RGB: 176-188-34

HEX: aabs00

graphite

PMS: Black 7

CMYK: 59-53-51-21

RGB: 102-100-100

HEX: 666464

calm gray

PMS: 7541

CMYK: 9-6-7-0

RGB: 229-229-229

HEX: e5e5e5

Secondary Color PaletteUse for backgrounds up to 33% coverage of layout and for type at 10% of layout�

Secondary colors should cover no more than 10% for text and 33% for backgrounds of overall layout.

Primary colors are not the same colors as the blues in the Precor logo.

Precor recommends using the Precor Vivid Blue in all gradient usages.

* aqua is to be used on Consumer and Preva advertising applications only.

Precor Brand Guidelines v2.0 07.10.201237 Color Palette // Effective Use of Color Palette Samples

Effective Use of Color Palette Samples

Samples:Background coverage of primary and secondary color palettes is limited to 33% of layout�

Type usage of primary and secondary color palettes is limited to 10% of layout� Color is used as an added emphasis�

Precor Brand Guidelines v2.0 07.10.201238 Color Palette // Special Use: Interior Retail Color Palette

Special Use: Interior Retail Color Palette

Haze

PMS 12-4306 TPX

PMS 12-4306 TCX

PMS Cool Gray 3C

Vapor

PMS 11-4303 TPX

PMS 11-4303 TCX

PMS Cool Gray 1C

Silver Lining

PMS 14-4201 TPX

PMS 14-4201 TCX

PMS 5445C

Use in backgrounds and large fields of color on walls, paint, fabrics, and product�

Color Matching:Do not print this page for color matching� Please reference the appropriate Pantone Matching System guide or contact Precor Marketing team for color chips�

glacier

PMS 13-4110 TPX

PMS 13-4110 TCX

PMS 537C

Storm

PMS 14-0002 TPX

PMS 14-0002 TCX

PMS 537C

crystal

PMS 12-4609 TPX

PMS 12-4609 TCX

PMS 545C

ThIS PaLeTTe NOT fOr PrINT

Brindle

PMS 13-0403 TPX

PMS 13-0403 TCX

PMS 400C

Fonts

Typefaces: Guidelines � � � � � �  40

Typeface: Calibri � � � � � � � � � � �  41

Typefaces: Gotham � � � � � � � �  42

Typefaces: Whitney � � � � � � � �  43

Precor Brand Guidelines v2.0 07.10.201240 Font // Typeface Guidelines

Typeface Guidelines

Employee Communications TypefaceCalibri: This typeface is intended for employee communications only, such as Word documents, and materials produced that will not be offset printed� Professionally-created collateral should use the primary typefaces: Gotham and Whitney�

Calibri is a font found on most PCs and does not need to be purchased separately� The Calibri font is found in all Microsoft Office® products�

Professional Marketing Communications TypefacesGotham and Whitney (see pages 40-41)� Both typefaces are intended for printed and professional produced materials and are available for purchase at www�typography�com

FormatPreferred text format is upper and lowercase� Text should never appear in all caps unless it serves as emphasis (headlines, etc�)

WeightBook is the preferred weight for both Gotham and Whitney�

Precor Brand Guidelines v2.0 07.10.201241 Font // Typeface: Calibri (for Employee Use)

Typeface: Calibri (for Employee Use)

RegularAa Bb Cc Dd Ee

ItalicAa Bb Cc Dd Ee

BoldAa Bb Cc Dd Ee

For use by Precor Employees only�

Calibri is the required font for use in all communications, such as emails, corporate communications, letterhead, etc�, when the primary typefaces, Gotham and Whitney, are not available�

Calibri is a font found on most PCs and does not need to be purchased separately� The Calibri font is found in all Microsoft Office® products�

Setting the default font to calibri in Word 20071� Open a blank word document2� In the ribbon, on the Home tab, find the font options button3� Find Calibri in the font list and select it4� Make sure font style is “Regular” and all effects are turned off5� Click the [Default…] button6� You will be asked “Do you want this change to affect all new documents based on the

NORMAL template?” – click [Yes]

All new documents will now start with Calibri as the default font for paragraphs, headings, and all other selectable styles

Setting the default font in Outlook 20071� In Outlook go to Tools > Options2� In the Options window go to the Mail Format tab and click the [Stationery and Fonts…]

button3� In the Signatures and Stationery window use the [Font…] buttons plus steps a and b

below to change the font in the ‘New mail messages’ section and the ‘Replying or Forwarding messages’ section� a� Find Calibri in the font list and select it b� Make sure font style is “Regular” and all effects are turned off

Precor Brand Guidelines v2.0 07.10.201242 Font // Typefaces: Gotham (Marketing Publications Only)

Typefaces: Gotham (Marketing Publications Only)

GothamGotham Book with

GOTHAM LIGHT

TitlesAnd subtitles

Light (Headlines only)

Aa Bb Cc Dd Ee 1 2 3

Book (Headlines, Titles and Subtitles)

Aa Bb Cc Dd Ee 1 2 3

Medium (Headlines on photos only)

Aa Bb Cc Dd Ee 1 2 3Gotham Book with

GOTHAM MEDIUM

Examples

For use in titles, headlines and subheads

Intended for printed and professionally produced materials and is available for purchase at www�typography�com

Precor Brand Guidelines v2.0 07.10.201243 Font // Typefaces: Whitney (Marketing Publications Only)

Typefaces: Whitney (Marketing Publications Only)

For use in subheads, body copy and bullet copy

Intended for printed and professionally produced materials and is available for purchase at www�typography�com

Body copy must always appear using Whitney Book as the font weight.

Minimum font size of 10 PT for body and bullet copy�Disclaimers must appear no smaller than 7pt�

UBK 815 Upright Bike

Book (Body copy)

Aa Bb Cc Dd Ee 1 2 3

Medium (Bullet point introductions and product titles)

aa Bb Cc Dd ee 1 2 3

Whitney• 2-Stage Belt-Drive System – Yields a very low start resistance and smooth, consistent changes of resistance levels.

Image Usage & Guidelines

Photography Access � � � � � � �  45

Lifestyle Images � � � � � � � �  46-47

Image Rights & Restrictions � � � � � � � � � � � � �  48

Image Use & Guidelines � � � �  49

Precor Brand Guidelines v2.0 07.10.201245 Image Usage & Guidelines // Photography Access

Product Images:

Images with white background.

Available to:• Everyone• Used broadly in

communications tools

In Situation Images:

Product with talent in commercial or home setting.

Available to:• Precor Distribution

Partners & Customers • Public Relations/

Advertising Agencies

Lifestyle Images:

Customer stories - demonstrating benefit of Precor equipment use.

Available to:• Precor Corporate

Marketing Only• Limited

distributor use

Limitations:

Never cut and paste products into another image�

Photography Access

Where to Download:Precor Images are available on the Precor Toolkit (see Toolkit section) at http://toolkit�precor�com/

Before using an image:Please check usage rights and restrictions� Precor grants usage of these images for promoting Precor products internally in Precor Marketing� Images cannot be used in conjunction with promoting any product other than Precor products�

Precor Brand Guidelines v2.0 07.10.201246 Image Usage & Guidelines // Lifestyle Images

Lifestyle Images

Characteristics:

ContemporaryThe images reflect today without being trendy, posed, or staged�

Emotional/MovingThe intent of this photography is to elicit an emotional response in the viewer, and to provide a natural, authentic starting point for the storytelling component of the brand� In particular, images should convey an intimate connection that draws the viewer into the setting�

Realistic/NaturalThe images depicted range from everyday settings to active settings� Any selected setting should convey situations that viewers would want to be in, whether daily or during a vacation or a long weekend�

TonalityThe images are not overly retouched� The tone and color look natural� Skin tones are natural as is overall color� Color saturation is slightly dialed up to depict a vibrant, optimistic, confident setting�

Precor Brand Guidelines v2.0 07.10.201247 Image Usage & Guidelines // Lifestyle Images

Lifestyle Images

Precor Brand Guidelines v2.0 07.10.201248 Image Usage & Guidelines // Image Rights & Restrictions

Image Rights & Restrictions

Rights:All images/photos used on sales and marketing materials for Precor and its brands have been purchased either through a photographer or via image websites� Rights have been secured for specific uses�

Never use expired images� Please check use and availability of images� Always check usage rights and restrictions� Be sure the images rights are valid (not expired) before you use the image�

Restrictions: There are restrictions that we must observe when using images� For example, often times photographers and modeling agencies require the following information prior to a photo shoot:• Purpose of image• Number of images that will be used• Duration that the images will run• Where the image will appear – TV, advertising, POP, tradeshows, etc�

Video/Stills: A still image from a video cannot be used in print, nor can a static image be used in a video without prior authorization by Precor and/or the photographer or model

Precor Brand Guidelines v2.0 07.10.201249 Image Usage & Guidelines // Image Use & Guidelines

Image Use & Guidelines

Limitations:Permission is needed to alter, crop or colorize images� This should only be done by Precor Corporate�

Never cut and paste products into another image�

Recommendations:Overlapping Text on Imagery: This should only be done when it does not take away from the image� The images have areas where the text can interrupt the space�

Resolution:For Advertisements / Professional printed collateral: Use CMYK high resolution images, which is at least 300 dpi at 100%� Do not enlarge images more than 100% as the image will appear soft or pixelated� High Resolution images file formats are TIF, EPS, and high res JPG files�

For Web site/ Email Campaigns:Use RGB low resolution images, which are 72 dpi at 100%� Do not enlarge images as the image will appear pixelated� High Resolution images file formats are TIF, EPS, and high res JPG files�

For Powerpoint:Use RGB low resolution images, which is at least 72 dpi at 75% or 96 dpi at 100%� Do not enlarge images as the image will appear soft or pixelated�

Copyright Guidelines

Copyright Guidelines � � � � � � �  51

Trademarks and Registration � � � � � � � � � � � � � �  52

Trademarks and Registration: Logo Marks � � � � � � � � � � � � � � �  53

Trademarks and Registration Guidelines � � � � � � � � � � � � � � � �  54

Precor Brand Guidelines v2.0 07.10.201251 Copyright Guidelines // Copyright Guidelines

Copyright Guidelines

Copyright protection is accorded to any original work of authorship fixed in any tangible medium of expression from which it can be perceived, reproduced, or communicated�

Copyright Notice: Precor policy is to display a copyright notice on all copies of original work� A proper Precor copyright consists of three parts:• The Symbol © or written out for works not submitted for copyright (such as ads, banners, emails, etc)• The year of publication of the work• The name of the owner of the copyright in the work – i�e� Precor Incorporated

Therefore a proper copyright notice of a Precor product should take one of the following forms:• © 2012 Precor Incorporated• Copyright 2012 Precor Incorporated

Quotes & Testimonials: Get written permission from the person featured to use his/her name and quote in materials�

Quotes from Publications: This includes articles, excerpts, artwork from magazines, newspapers, books or any other publications� Get permission from the publisher – as the publisher may have guidelines or restrictions for use� Do not assume that any printed material is in the public domain and therefore, for your free use�

Photographs: (1) Get permission from the photographer or owner of the copyright in writing� If you are using a stock photography website,

the site will have the proper procedures for permission� (2) Get permission and a signed release from any people in the photograph if photo is from a private source� Contact the

Precor Marketing team as 1+ (425) 486-9292 for a standard Precor photo release�

You must get permission for images from the web (including Google)�

Precor Brand Guidelines v2.0 07.10.201252 Copyright Guidelines // Trademarks and Registration

Trademarks and Registration

The Mark How it is used DescriptionAdaptive Motion Trainer® Three words – each word begins with capital Reference to the Precor AMT

AMT® Three letters – all caps Acronym for the Adaptive Motion Trainer

Cardio Theater® Two words– each word begins with capital Reference to Cardio Theater products

CrossRamp® One word – with C & R both capitalized Reference to the ramp that moves up and down on the EFX

EFX® Three letters – all caps Acronym for the Elliptical Fitness Crosstrainer

EFX Elliptical Fitness Crosstraining™ Reference to training on EFX

Elliptical Fitness Crosstrainer™ Three words – each word begins with capital Reference to Precor Ellipticals

Elliptical Fitness Crosstraining™ Three words – each word begins with capital Reference to training on EFX

Experience™ The word – first letter capitalized Reference to Precor Cardio lines

Experience Strength™ Two words– each word begins with capital Reference to Precor Strength lines

Ground Effects® Two words– each word begins with capital Reference to technology in Precor treadmills

Icarian® The word – first letter capitalized Reference to the Precor commercial Icarian strength products

Integrated Footplant Technology™ Three words – each word begins with capital Reference to technology in Precor treadmills

Member Experience® Two words– each word begins with capital Reference to user experience with Precor products

Muscle Monitor™ Two words– each word begins with capital Reference to readout on display of EFX

Precor® The word – first letter capitalized Reference to the brand

Preva™ One word - with a capital P Reference to Precor Networked Fitness

QuickStart™ One word – with Q & S both capitalized Reference to the button on cardio product displays that in-stantly begins workout

SmartRate® / Smart Rate® One word – with S & R both capitalized Two words – each word begins with capital

Reference to readout on cardio products that show actual heart rate in relation to user’s target zone

Space Planner® Two words – each word begins with capital Reference to the Precor space planning tool

SmartService™ One word (not used in U�S�) – with S & S both capitalized Reference to Precor Service

StretchTrainer™ One word – with S & T both capitalized Reference to the Precor StretchTrainer

Stride Dial™ Two words– each word begins with capital Reference to readout that show stride distance on AMT prod-ucts

Teambike™ One word (not used in U�S�) – with T capitalized Reference to the Precor indoor cycle

International Use: Use appropriate marks for the country you are in. Please check with legal counsel if you have any questions.

Precor Brand Guidelines v2.0 07.10.201253 Copyright Guidelines // Trademarks and Registration: Logo Marks

Trademarks and Registration: Logo Marks

The Logo Usage Description

®The logo as shown, and as designated in corporate identity guide

Reference to the brandSee Logo Usage & Guidelines section

™The logo, as shown Reference to

Preva Networked FitnessSee Logo Usage & Guidelines section

®The logo, as shown Reference to

the Precor AMTSee Logo Usage & Guidelines section

®The logo, as shown Reference to

Precor Ellipticals

®The logo, as shown Reference to

Precor Ellipticals

®The logo, as shown Reference to

Precor Icarian Line

The Logo Usage Description

®

The logo, as shown Reference to Precor Member Experience

®The logo, as shown (Not used in the U.S.)

Reference to Precor TeamBike

®The logo, as shown Reference to

Cardio Theater

®The logo, as shown Reference to

StretchTrainer

®The logo, as shown Reference to

Authorized Precor DealerSee Logo Usage & Guidelines section

®The logo, as shown (Not used in the U.S.)

Reference to SmartService

International Use: Use appropriate marks for the country you are in. Please check with legal counsel if you have any questions.

Precor Brand Guidelines v2.0 07.10.201254 Copyright Guidelines // Trademarks and Registration Guidelines

Trademarks and Registration Guidelines

Use of ™ and ® with a documentInclude appropriate symbol in first usage on a page or most prominent location on document page� It is not necessary to use the symbol more than once on a single page�

® should always appear in text as superscript� Example: Precor®

International UseUse appropriate marks for the country you are in� Please check with legal counsel if you have any questions�

Sample Layouts

Headline Arrangements � � �  56-57

Headline, Title & Subtitle Colors � � � � � � � � � � � � � �  58

Body Copy Color � � � � � � � � � � � �  59

Text Blocks � � � � � � � � � � � � � � � � �  60

Contoured Graphics � � � � � � � � �  61

Contoured Backgrounds � � � � �  62

Printed Collateral Construction Example � � � �  63-64

Sample Catalog Page � � � � � � � �  65

POS Concepts � � � � � � � � � � � � � �  66

Online Display Ads � � � � � � � � � �  67

Sponsorships & Co-branding Concepts � � � � � � � � � � � � � � � � � � �  68

Corporate Presentation � � � � � �  69

Letterhead � � � � � � � � � � � � � � � � � �  70

Precor Forms � � � � � � � � � � � � � � �  71

Email Signature � � � � � � � � � � � � �  72

Precor Brand Guidelines v2.0 07.10.201256 Sample Layouts // Headline Arrangement

VARYHEADLINE

Size of

Creating the idealHEADLINE

Headline Arrangement

When creating headlines letter characters should not overlap� The vertical spacing between the lines of text should be as indicated above� Font sizes may be varied to create visually interesting headlines�

Headlines are a key device in creating strong brand messaging�

Gotham Book Lower case

x-height of first line

1/2 x-height of first line

Gotham Light (Medium on photos)

Emphasis words should use CAPITALS

using multipleLINES

Non-emphasis words should be in lower case

fonts can

Note to DesignersGotham Book character spacing should be set to -33�

Gotham Light spacing should be set to -57, as illustrated opposite�

Example shown: Adobe Illustrator

Only use two alternating font sizes in Headlines.

1/2 x-height of first line

1/2 x-height of first line

Precor Brand Guidelines v2.0 07.10.201257 Sample Layouts // Headline Arrangement continued

HEADLINEIndentsWhen creating headlines, the first two or three lines should always be staggered like a staircase�

Never start the second or third lines of a Headline further left than the first line�

Headline Arrangement continued

Examples

The fourth line of a HEADLINE

can align left toALLOW FOR LONGER LINES

using multiple lines

Creating the ideal

HEADLINEonly uses two

A good

COLOURS

COLOURS that compliment

Always use

EACH OTHER

90% TINT OF BLACKinto your

You can combine

HEADLINES

Precor Brand Guidelines v2.0 07.10.201258 Sample Layouts // Headline, Title & Subtitle Colors

Headline, Title & Subtitle Colors

The following are the permitted colors which can be used on the three backgrounds�

ON BLUEBackground

ON GREYBackground

ON WHITEBackground

NEVEROn any background

Permitted colors

Permitted colorsPermitted colors

Never use only one colour:

Never use 100% black:

Creating impact with COLOR

Creating impact with

COLOR

You can use these colors on photography as long as there is clear contrast between the background and the text�

Permitted colors

ON PHOTOGRAPHY

TitlesAnd subtitles

TitlesAnd subtitles

TitlesAnd subtitles

Never use two secondary colors together:

Creating impact with

COLOR90%*

Creating impact with

COLOR

CreatingIMPACT

with

COLOR

CreatingIMPACT

withCOLOR

CreatingIMPACT

withCOLOR

*90% tint of black on GREY, WHITE or PHOTOGRAPHY backgrounds

90%*

90%*

Precor Brand Guidelines v2.0 07.10.201259 Sample Layouts // Body Copy Colors

BLUEBackground

White text on BLUE background

GREYBackground

WHITEBackground

PHOTOGRAPHICBackgrounds

Body Copy Colors

Black text on GREY background

90% tint of black text on GREY background

The following are the permitted colors which can be used on backgrounds, for body copy�

90% tint of black text on light photographic backgrounds

Vivid blue text on light photographic backgrounds

Black text on light photographic backgrounds

White text on dark photographic backgrounds

Keywords can be highlighted using the permitted colors, as detailed on the Headline, Title & Subtitle Colors page�

Black text on WHITE background

90% tint of black text on WHITE background

Precor Brand Guidelines v2.0 07.10.201260 Sample Layouts // Text Blocks

Can be used as product detail holders or for calls to action on GREY, WHITE or Photographic backgrounds�

Text colors for Text Blocks should be White, Green or Vivid Blue and should always contrast sufficiently with the Text Block Color.

Text Blocks can vary in dimension to suit the desired purpose. However, the Standard/Shaped Text Blocks should cover no more than 10% of the page area.

Drop Shadows Drop shadows can only be used when a Text Block sits over a photographic image, as illustrated opposite�

Scaling Shaped Text BlocksNever stretch a Shaped Text Block� Always ‘scale’ to the right depth using the ‘Anchor Nodes’, as illustrated� Then adjust to the chosen width using the ‘Anchor Nodes’�

Text Blocks

Experience Strength™S-Line

Experience Strength™S-Line

Permitted colors for Standard Text Blocks

Permitted colors for Shaped Text Blocks

Experience Strength™S-Line

Experience Strength™S-Line

Anchor Nodes

Anchor Node

Anchor Node

Never use Vivid Blue on Standard or Shaped Text Blocks on the BLUE Contoured Background.

Precor Brand Guidelines v2.0 07.10.201261 Sample Layouts // ‘Contoured Graphic’

‘Contoured Graphic’

The ‘Contoured Graphic’ has been created using the product contours, to emphasise the elegant styling of the product range� It is an optional graphic device�

The Contoured Graphic should never run over the first line of the headline.

Ready for a new

EXPERIENCE

The Contoured Graphic should always match the colour of the headline emphasis word.

The Contoured Graphic must only be used to connect either the GREY or BLUE backgrounds with an image, vertically. It must not be used wholly within an image or either of the GREY or BLUE backgrounds.

The opacity of the Contoured Graphic must not be changed.

Please contact your local marketing department to obtain the Contoured Graphic in various colors�

Ready for a new

EXPERIENCEReady for a new

EXPERIENCE

Ready for a new

EXPERIENCE

Precor Brand Guidelines v2.0 07.10.201262 Sample Layouts // Contoured Backgrounds

BLUeBackground

Grey Background

WhITe Background

Contoured Backgrounds

The BLUE and GREY backgrounds are approved for use in all Precor materials� They represent the elegant styling of the product range� WHITE can also be used in conjunction with one or other of the contoured backgrounds, or for text or product pages�

The ‘contour’ – or a cropped area of it – must always appear as part of the BLUE or GREY background� Areas without visible ‘contour lines’ are not to be used�

Never use the BLUE and GREY backgrounds on the same page, either side-by-side or on top of each other, to avoid ‘contour’ clashes�

The following are the permitted backgrounds to be used across all marketing materials�

No contour showing

Continuous contour Continuous contour Continuous contour Implied contour clash

Contour clash Contour clashContinuous contour

aqua* fresh Green

radient red

Strong Orange

Secondary backgrounds are approved up to 33% Background Coverage.

*Consumer advertising applications only

Precor Brand Guidelines v2.0 07.10.201263 Sample Layouts // Printed Collateral Construction Example

This is your chosen

HEADLINEThis is your chosen

HEADLINE

Printed Collateral Construction Example

Front Cover ExamplesThe following pages illustrate many of the elements and principles previously covered in the Brand Guidelines�These pages are intended to offer guidance on how to construct a piece of Precor marketing material�

Cover Photography:Full Bleed to three sides

headline: Gotham Bookand Light.

BLUe Contoured background

Contoured Graphic connecting image and BLUe background

Cover Photography:Full Bleed image without a Contoured Background

headline: Gotham Bookand Medium. Emphasis wordsshould use CAPITALS

White Logo Exclusion areas must adhere to the clear space rule (see page 7 for guidance).

White Logo

Precor Brand Guidelines v2.0 07.10.201264 Sample Layouts // Printed Collateral Example, continued

Title and Subtitle:Gotham Book

Vertical BLUe Contouredbackground

Shaped Text Block with Product Detail

White Body Copy:Whitney Book

Standard Text Block for Call Outs or Call to action

Cut out detail imagewith Whitney Book annotations

Body Copy and Bullet Points:Whitney Book

Printed Collateral Example, continued

Images with Captions:Whitney book

Body Copy:Whitney Book

Product Description:Whitney Medium

precor.com

Never use a ‘www.’ prefix

always use a lower case ‘p’

always use Whitney Medium font for UrL

Captions can be used on photographs

Call Outs!Cut out images can be used with coloured Text Blocks

Inside Spread Example

Precor Brand Guidelines v2.0 07.10.201265 Sample Layouts // Sample Catalog Page

Sample Catalog Page

Catalog pages should utilize the Precor backgrounds, palette and typefaces to showcase the Precor product line�

Note:The ratio of color vs white space�

Use of color text to add emphasis, call out headlines, headers and product numbers�

Equipment images should never be cropped or altered�

Mix of Gotham and Whitney fonts�

eMPhaSIS TyPe: Gotham all Caps, Secondary color

BaCkGrOUND:Backdrop for headline and body copy

PhOTOGraPhy:Precor equipment on white

CaPTION:Whitney

heaDLINe fONT: Gotham, secondary color

BODy COPy fONT: Whitney

Above: Samples from a commercial catalog.

Precor Brand Guidelines v2.0 07.10.201266 Sample Layouts // POS Concepts

POS Concepts

POS materials should quickly and simply convey a concise message and the Precor brand�

heaDLINe fONT: Gotham

LOGO: all White version on background

BaCkGrOUND:Backdrop for headline and body copy

PhOTOGraPhy:Most prominent layout componentShowcases Precor equipment

Precor Brand Guidelines v2.0 07.10.201267 Sample Layouts // Online Display Ads

Online Display Ads

Online ads should use minimal effective content to entice viewer into clicking through to website�

Precor Brand Guidelines v2.0 07.10.201268 Sample Layouts // Sponsorships & Co-branding Concepts

Equal weight presentationWhen both partners have equal billing, be sure logos are of equal size and weight�

Sponsorships & Co-branding Concepts

New Fitness Equipmentcoming soon to

Brought to you by

Logos are equal size and weight

Precor emphasisWhen Precor has more prominent billing, be sure the Precor logo is more prominent and the sponsor logo is smaller�

Sponsor emphasisWhen the sponsor has more prominent billing, be sure the sponsor logo is more prominent and the Precor logo is smaller�

Precor logo only.

precor�comprecor.com

precor.com

Coming Soon

precor.com

Sponsor logo is larger and more prominent

Precor logo is smaller and less prominent

Precor Brand Guidelines v2.0 07.10.201269 Sample Layouts // Corporate Presentation

Corporate Presentation

Presentation Title Here <Speaker Name> <Date>

Sample Content Slide

• Key Point #1 • Lorem ipsum dolor sit amet, consecteur adipiscing elit. Nullam vitae leo

erat, ac vulputate tortor

• Key Point #2 • Lorem ipsum dolor sit amet, consecteur adipiscing elit. Nullam vitae leo

erat, ac vulputate tortor • Lorem ipsum dolor sit amet, consecteur adipiscing elit. Nullam vitae leo

erat, ac vulputate tortor

• Key Point #3

Title Slide Content Slide Content Slide with Image

Section Title Here Replace With Your Own Text

Section Slide

Sample Content Slide with Image

• Key Point #1 • Key Point #2

• Key Point #3

• Key Point #4

• Key Point #5

Note on inclusion of Images: Images should always have a shadow. To do this - right click on picture above and match shadow formatting. Select Format Picture, click Shadow.

Agenda • Key Point #1

• Key Point #2

• Key Point #3

• Key Point #4

• Key Point #5

• Key Point #6

Sample Text Sample Text Sample Text

Sample Text Sample Text Sample Text

Sample Text Sample Text Sample Text

Sample Text Sample Text Sample Text

Shapes with bevels:

Flat shapes:

Shape Style Gallery

Agenda Slide Shape Styles

NOTe: Contact marketing if you need the current master template. font throughout is Calibri.

Precor Brand Guidelines v2.0 07.10.201270 Sample Layouts // Letterhead

Letterhead

Precor  Incorporated  -­‐  20031  142nd  Avenue  NE,  Woodinville,  WA    98072-­‐4002  –  phone  425.486.9292  –  fax  425.486.3856        

An  Amer  Sports  Brand  –  www.precor.com  

 

September 01, 2010

To whom it may concern,

As si di seriae. Ovit vollab int occus pore volupta tiorunt volum reicimos aliquiasi de re re experibusam fugiatium dest, nullitet, tem et latque voluptur, offici dolorehenis eos doluptatur? Quiderro moluptur sum ea volupta spellat millantum, sae omnisqui dolupit late aut idi comnimin comnit aceat.

Nectem rerum asperum natem quiam cum conem ipsunt dignim abor re pe voluptum fugitas molore lit lacepel et unti doluptati derum apiciunt et as re ipidebis dolorum la volut facera non cuptur sime lab ius mo ma quidunt ute pro quaspiendi as que occum aut mos dolupta tiossi ut eaquae vollupta dolore eruntio volupidio. Nam sumquistem qui dis enimaio velit ex exceped eveliquaepra ped et libearchici doluptatione eat velitat emolliam imped mi, none quiaecerum quationse quatqui con reiur?

Adi consenet, sinctat esediae nus, offic te poritios apienisque molo conecti nihilles atur reptatem quis abori delene estoria epedistet laut aut perum nempore verum simagnihil earum faccum quiassi mintotam, cus nistrum volorernatet voluptas ad quia venditistius dolorerat.

Lor aut por restrum que re volorerferit elluptur, nullabo riaestiorest fugit et esequia spernatemo doluptatur? Quiasped et vendaec tatiam, sit rero occus, simod molorepudi debis soluptam, alist, exerate mporeium facerferi occaecuptas ea veliquam adis ex etum repe con ped exeria comnim vendaeperum cullabor repudam voloreicate si commolupture nimiliquas et qui utem se veliatur res molorae rempore pudicie ntiam,

Sincerely,

Your Name, Job Title

Sample letter with body copy in Calibri�

Letter can also be composed with Gotham or Whitney if available�

Calibri / 12pt / Title Case14pt Leading

Precor Brand Guidelines v2.0 07.10.201271 Sample Layouts // Precor Forms

Precor Forms

Recommended form in Calibri font�

                                                                                                                                       

FAX

  Precor  Incorporated  -­‐  20031  142nd  Avenue  NE,  Woodinville,  WA    98072-­‐4002  

  800.786.8404  or  425.486.9292  -­‐  precor.com  

   Date:     Month  XX,  20XX    To:     Name  of  Company   Attention:  Name  of   Individual       Fax  number    From:     Your  Name   Contact  Number    Subject:       Enter  Subject  Here    Pages:   XX  

 

 Urgent  

 

 For  review  

 

 P lease  comment  

 

 P lease  reply  

 

 P lease  recycle  

Calibri / 12pt / Title Case

Precor Brand Guidelines v2.0 07.10.201272 Sample Layouts // Email Signature

Email Signature

Recommended e-mail signature in Calibri font and Social Media icons�

Directions on how to incorporate the new Precor e-mail signature:First, copy the signature template from the Microsoft® Word document

located U:\Precor_Branding\Precor Standard email footer_2011�docx

(shown to the right)�

Now in Outlook:

1� Select Tools | Options���

2� Go to the Mail Format tab�

3� Change “Compose in this message format:” to HTML

4� Click Signatures���

5� Click New�

6� Type the new signature’s desired name�

7� Click OK�

8� Paste the copied signature into the bottom box�

9� Change the text of the first 4 lines to reflect your company information     

10� Click on the email address, and then hit the “insert hyperlink” button

(on format bar, right icon)

• Change “text to display” to your email address

• Change “email address” to your email address

11� Hit OK

12� Change the box for “New Messages:” to the signature you just created        

13� Make sure the new signature name is highlighted, and then click save�

14� Click OK�

15� Click OK again�

16� Create a new email and you should now have your new signature at the

bottom of the email�

fIrST LaST NaMe: Bold

TITLe

eMaIL

All email Signature Formatting unless noted:Calibri / regular / 11pt / Title Case

CONTaCT NUMBerS

LOGO: full color GIf

aDDreSSWeB SITe

SOCIaL MeDIa ICONSfacebook links to www.facebook.com/precorincorporated youTube links to www.youtube.com/precorinc

Precor Toolkit

Precor Toolkit � � � � � � � � � � � � �  74

Precor Brand Guidelines v2.0 07.10.201274 Sample Layouts // Precor Toolkit

Precor Toolkit

The Precor brand assets and product imagery referenced in this guideline document are available on the Precor Toolkit at http://toolkit�precor�com/

Prior to accessing the site, users are required to register and set-up their own unique user name and password� Users are granted automatic access to the site, with appropriate level of access available within 48 hours�

Questions:Please contact the Precor Marketing team with any questions regarding the assets found on the Precor Toolkit or for assistance finding specific images via email marketing@precor�com or phone +1 (425)482-5382�

Tradeshows

Tradeshow Overview � � � � � � �  76

Tradeshow in a Box � � � � �  77-79

Precor Brand Guidelines v2.0 07.10.201276 Sample Layouts // Tradeshows & Events

Tradeshows & Events

Tradeshows and events are an important part of our business� Tradeshows in particular are one of the best ways to get in front of a large amount of customers and potential customers in a relatively short amount of time� Tradeshows give us the opportunity to not only display our product offering, but also create that all-important first impression� So it’s essential that we do them right�

This section of the Brand Guidelines is intended to help you not only leverage the tools the Precor Marketing and Events teams have created, but ensure that you use them effectively to get a maximum return on your time and investment�

In this section, you’ll see the tools (Tradeshow-in-a-Box) that will help you portray a unified corporate identity� With the visibility to hundreds and, sometimes thousands, of attendees, the importance of consistent branding and a great looking both will achieve results�

Precor Brand Guidelines v2.0 07.10.201277 Sample Layouts // Tradeshow-in-a-Box

Tradeshow-in-a-Box

Here you’ll find what the Precor Tradeshow-in-a-Box (TSiaB) program options are for your event� Be sure to plan well ahead of time — 30 days or up to a year in advance� On occasion we can fulfill requests in a shorter timeframe; however, we cannot guarantee availability of requested items�

Contact tradeshows@precor�com for questions�

Precor Brand Guidelines v2.0 07.10.201278 Sample Layouts // Tradeshow-in-a-Box Layout Guidance

Tradeshow-in-a-Box Layout Guidance

10' x 10' In-Line Booth IdeasOpen in Front Only

100i

546i846

R

FTSKSW

orksta

tion

Open on Two Sides

100i

100i

10' x 20' In-Line Booth IdeasOpen in Front Only

605KAS

100i

546i

Open on Two Sides

FTSKSW

orksta

tion

EFX5

76i

100i

10' x 30' In-Line Booth IdeasOpen in Front Only

605KAS

FTSKS Workstation

100i

546i

Open on Two Sides

605KAS

619 KS Leg Curl

100i

EFX5

76i

MockCableBox

AbX

FTSKS Work

statio

n

EFX5

76i

546i

100i

100i

100i

846R

20' x 20' Peninsula BoothOpen on 3 Sides

MockCableBox

Table Drape

Moss Wall

Banner Stand

Mock Cable Box

Reception Counter

Cable Management

Integrated PVS Display

Signage

Booth Pieces

120v/20 AMP Dedicated Circuits

120v/10 AMP Circuits

120v/5 AMP CircuitsElectrical Requirements

Precor Brand Guidelines v2.0 07.10.201279 Sample Layouts // Tradeshow-in-a-Box Materials

Tradeshow-in-a-Box Materials

The Tradeshow in a Box shows effective use of Precor Lifestyle images, logo use and background image in the following banner stands, hanging banners, moss walls, and table drape�

Moss Walls

8’w x 8’h, Free Standing

Banner Stands

32”w x 87”h x 12”d, Free Standing

Table Drape

Fits 4 foot, counter height table (48”w x 42”h x 24”d) Can be used on larger table, if the table has it’s own drape for underneath�

Contact Information

Contact Information � � � � � � �  81

Precor Brand Guidelines v2.0 07.10.201281 Sample Layouts // Contact Information

Contact Information

To ensure consistent and effective use of these brand elements across all media, print and electronic communications, please contact the Precor Marketing team with questions regarding these guidelines via email marketing@precor�com or phone +1 (425) 486-9292�

Precor Logo & Product Usage Permissions: Permission must be granted by the Precor marketing department by individuals wanting to use the Precor logo� This is specific for third parties, individuals/companies who are neither an employee, dealer, or facilities that car-ries Precor products, including TV shows, commercials, movies and websites of unauthorized dealers of Precor�