precision search targeting with adwords customer match

#SMX #XXA @adstage @sahilio

A Deep Dive into the Latest Targeting Capabilities in AdWords

PRECISION SEARCH

TARGETING WITH ADWORDS CUSTOMER

MATCH


About Me

§ SahilJain,CEOandCo-founderofAdStage,@sahilio

–  Co-foundedfirstcompany,YC&SVAngelbacked,Trigger.ioat20

–  DroppedoutofUCBerkeleytojoinAOLCorpDev.at19

–  DroppedoutofHighSchooltojoinYahoo!Mobileat17andworkedintheprofessionalvideogameindustrybeforethat


AdStageallowsyoutocreate,manage,andreportonsearchandsocialadcampaignsfromasingleplatform

About AdStage

14 day free trial


§ HowCustomerMatchworks§ WhoshoulduseCustomerMatch§ Strategiesforprecisionsearchtargeting§ Arealuse-caseforCustomerMatch§ Resultswe’reseeingtoday§ Howtotakeactionandsetitup

Agenda


HOW CUSTOMER MATCH WORKS


Customer Match is Targeting that Uses Customer Emails


Start with a Seed List of Customer Email Addresses


Only Available on Google Placements Today

PAIDSEARCH YOUTUBEADS GMAILADS


WHO SHOULD USE CUSTOMER MATCH


Advertisers that Could Benefit from Customer Match

LARGEDATABASES

LONGSALESCYCLES

LIMITEDRESOURCES


Examples

LARGEDATABASES:ECOMMERCE

LONGSALESCYCLES:

SOFTWARE

LIMITEDRESOURCES:

LOCALSERVICES


STRATGIES FOR PRECISION SEARCH TARGETING


Convert Your Leads


Persuade Uncommitted Participants


Get Seasonal or Annual Customers to Return


Offer Similar Products


Retrieve Offline Customers


Incentivize Future Purchases with New Offers


Exclude Existing Customers


A REAL USE-CASE FOR CUSTOMER MATCH


Get Access to Your CRM


Export a List of Known Contacts


Create a New Customer List in AdWords


Upload Your List in AdWords


Use Existing Marketing Lists and Content

BlogPost/Infographic

Guide/Whitepaper

CaseStudy

Webinar

LowFriction

HighFriction

GOAL:MOVEPROSPECTSDOWNTHEFUNNEL


Nurture Your Prospects Further Down the Funnel

BlogPost/Infographic

Guide/Whitepaper

CaseStudy

Webinar

Blogpostsubscribers

Whitepaperdownloads

Casestudydownloads

Whitepaperdownloads

Casestudydownloads

Webinarregistrants

Targeted Audience

Excluded Audience

CustomerMatchCampaign#1




RESULTS IN THE FIELD FOR ADWORDS CUSTOMER MATCH


Similar to Custom Audiences or Tailored Audiences


Gmail Ads

AVERAGECPCsof$0.50-1.15


HOW TO GET STARTED


Create Your First Customer Match List


Upload Your List


Download the Encrypted File


Name and Create Your Customer Match List


Matching Process Could Take Up to 12 Hours


Exclude Customers for YouTube and Gmail Ads


Similar Audiences Targeting for YouTube and Gmail


Add Email Targeting to Search Campaigns

Customer emails


Extend Your Strategies on Social

ADWORDSCUSTOMERMATCH

FACEBOOKCUSTOM

AUDIENCES

TWITTERTAILOREDAUDIENCES


THANK YOU!

SLIDES: bit.ly/smx-adstage2016