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Precise Research Solutions Business Overview - 2015

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Content Session Overview

Introduction

Precise Research Solutions (PRS) A Quick Glance

Global Business Panel

Global Business Panel Offerings

Global Consumer Panel

Global Consumer Panel Offerings

Sourcing & Maintenance

Global Consumer Panel – Panel Sourcing & Maintenance

Research & Support Services

Research Support Services – Programming & Data Processing

INTRODUCTION Precise Research Solutions (PRS) – A Quick Glance

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About Us • Precise Research Solutions (PRS) is a private limited organization, registered in

New Delhi (India) • PRS is a full-service Market Research agency pioneering high quality market

research services • Founded in 2007, with a vision of providing high quality research services with

speed, accuracy and cost efficiency • Panel coverage in 29 countries with strong footing in B2B multi-specialty panels • Strictest adherence to industry standards, data security and privacy of

information • Best technologies and processes for panel recruitment, quality control and

fieldwork management • Highly experienced operations staff with an average work experience of 8.5 years

within the industry

Services offered by Precise Research Solutions

Our Services

Survey Programming & Hosting

Data Processing, Coding & Tabulation

Project Management Support / Services

Research Data Collection

Online (Using B2B and B2C panels) &

Face - to - Face (India Only)

Quality Checks & Data Validation

Desk Research for Data validation, Data

Augmentation and Weightage

GLOBAL BUSINESS PANEL Panel Overview

Global Business Panel - Overview

Telephonic & Online Recruitment

Online recruited respondents verified via phone to ensure high quality samples

Quarterly updated Panelist profiles

Non-responders are removed periodically from the panel to ensure consistent response rates

Expertise in conducting studies with ‘Hard to reach Target Respondents’.

Focus on offering secondary research based reports (respondent’s interests) as incentives.

Higher response rate & retention leading to an increased effectiveness and cost saving

Panel highlights

Respondent Scorecards maintained to eradicate low quality respondents periodically

Global Business Panel – Specialty Panel

25,882 Panelists

26,319 Panelists

30,321 Panelists

25,882 Americas (Panelist)

26,319 Europe (Panelist)

30,321 APAC (Panelist)

• Online panel of C-Suite respondents in 20+ Countries

• C-Level panelists include opinion leaders, Top level decision and policy makers.

• Job titles include CEO, COO, CFO, CIO, CTO, President, Managing Director, Owners, Partners & others.

• Access to over 80,000 C-level respondents globally

• Over 12,000 C-Level in Enterprises (Annual revenue of $500MN+)

• C-Level Execs. are engaged with extreme attention and motivated by separate choice of incentives like; Donation to charities, Analyst

time, Free Research Reports etc.

Global C-Suite Panel - Overview

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• IT Panel comprises of Administrators, IT/IS Managers, and other Top level IT Decision Makers etc.

• Panel of 220,000 IT Decision makers in 23 countries.

• Expertise in conducting studies with ‘Hard to reach IT Respondents’

• Specialty areas such as: Big Data/ Data Centre's/ Storage/ Mobility/ Cloud Computing/ Virtualization

• Conduct approximately 100,000 surveys annually with this panel group

• High volume activities help to achieve Higher response rate & retention leading to increased effectiveness and cost savings





Global ITDM Panel - Overview

• Panel consists of Decision Makers that are involved in managing Marketing function(and Sales if role is not clearly distinguished) for

their businesses

• Job Titles include Marketing Managers / Directors / VP, CMO and other top execs

• More than 60k panelists across 20+ countries

• Panelists are deeply profiled for in-depth reach to specific DMs like, Digital Media DMs, E-commerce Managers etc.

• Roughly 40% panelists titled directors and above level





Global Marketing Panel - Overview


• Includes Decision Makers that evaluate, formulate, manage and/or approve Financial Budgets / Expenditure for their

businesses

• Job Titles Include CEOs, CFOs, VPs, Finance Directors/Mangers etc.

• Approximately 95k panelists spread over 23 countries globally

• 45% panelists are equivalent or above Directorial levels

• Panelists’ decision making authority are bifurcated on departmental, location, regional and global levels




Global Finance Panel - Overview


• Comprises Decision Makers involved with Recruitment, Payroll, Employee Relations, Benefits, Counseling / Training etc.

• Includes large variety of job titles like, Chief of staffing/training & development, VP/Director/Manager of Recruitment / Benefits /

Compliance / Personnel etc.

• More than 50k respondents engaged globally

• Decision Makers are further profiled on their specific areas of influence and decision making authorities




Global HR Panel - Overview

• We offer one of the largest and richly profiled panel of Affluent & High Net

Worth Individuals.

• Panelists are deeply profiled on various criteria, allowing the clients a diverse

choice of options to choose from towards their research.

• Access to over 120,000 HNWI panelists globally, roughly 3/4th of which is

sourced from our B2B panels.

• HNWI panelists comprises of Individuals with investable/liquid assets of more

than USD 100K

• Over 14,000 HNWI with Investable assets of more than USD 1MN.


Global HNWI Panel - Overview

Americas

B2B Panel Counts

United States 93,128 Canada 27,823 Mexico 7,438 Brazil 14,604

73,871

C-Suite : 25,882

ITDMs : 73,871

Marketing DMs : 21,078

Finance DMs : 31,811

HR DMs : 18,013

UK 39,762 Germany 27,973 France 21,422 Italy 19,549 Spain 14,932 Russia 32,274 Netherlands 6,214



B2B Panel Counts

C-Suite : 26,319

ITDMs : 65,218



HR DMs : 15,226

Europe

APAC

India 46,129 China 39,711 Japan 24,943 Singapore 8,126 Malaysia 4,281 Philippines 2,762 S. Korea 11,622 Thailand 5,277 Hong Kong 7,482 Vietnam 3,472 Australia 6,523 New Zealand 1,642

ITDMs : 82,443

B2B Panel Counts

C-Suite : 30,321

ITDMs : 82,443



HR DMs : 17,992

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Global Business Panel - Composition

Automotive & Transportation

Finance & Insurance Government & Public sector

Healthcare & Pharmaceutical

Manufacturing Retail & Consumer Technology & Telecom Others

7% 15% 6% 5%

18% 17% 12% 20%

Composition - Industry

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Composition - Revenue

$1 Billion + $250-$999M $10-$49.9M $50-$99.9M $100-$249.9M $1-$9.9M >$1M

6%

8%

11%

19%

14%

22%

20%

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Composition - Employee Size

7%

9%

10%

14%

17%

19%

24%

5K+ 1K-4999 50-99 100-499 500-999 10-49 1-9


Composition - Titles

3% 6% 7% 11% 11% 26% 36%

Part Timers General Professionals

Owner/ CEO/ Chairman levels

Supervisor/ Team Leader Levels

VP/ HOD’s

Directorial Levels

Managerial Levels

Global Consumer Panel Panel Overview

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About Consumer Panel

• Reach over 1.2 million consumers across 29 geographies, with access to 8 types of specialists consumer panels

• Detailed profiling of panelists by demographics, psychographic, geographic and techno graphic factors

• Panelists comprise of household decision makers and influencers

• Web based & Phone based double opt-in

• Quarterly Updation of panelists profile

• Panelists’ scorecard is maintained and low score respondents are removed regularly

• Validating and authenticating responses through multi quality check process like time spent on the survey, straight-liners and trap questions

Panel Recruitment & Updation

Global Consumer Panel - Overview Quick Brief

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Panel

Management

• Quarterly attrition management

• Helpdesk support for panelists

• Maintaining the track of incentives

• Structured process of survey management to ensure timely delivery of data

• Over 5000 members are added every month in our consumer panel

Global Consumer Panel - Overview Quick Brief

Survey Management

• Survey programming & hosting

• Questionnaire Translation

• Quota Management

• Incentive management

• Validation & authentication of responses

• Quality check

• Online reporting

North America & Latin America

US 214,522 Canada 102,386 Mexico 29,617 Brazil 34,883 Argentina 5,973

Consumer Panel - Counts

Europe

UK 71,033 Germany 86,321 France 37,032 Italy 29,631 Spain 21,048 Russia 42,748 Belgium 16,312 Denmark 8,346 Poland 14,942 Portugal 12,914 Sweden 15,821 Netherlands 14,924


Asia Pacific

India 164,520 China 132,053 Japan 52,321 Singapore 17,913 Malaysia 14,329 Philippines 7,425 S. Korea 24,292 Thailand 12,824 Hong Kong 14,663 Vietnam 27,304

Australia 21,494 New Zealand 4,735



Consumer Specialty Panels

Personal Care

Home & Family

Leisure & Hobbies

Internet

Household Shopping

Automotive Gaming Household Technology


Specialty Panels & Profilers

Demographic Geographic Psychographic Technographic

Demographic

• Age • Gender • Annual Household

Income • Qualification • Employment Status • Marital Status • Number of Children • Ethnicity

Geographic

• Country • State • City • Region

Psychographic

• Brand Perception • Buying Attitude • Shopping &

Entertainment • Interest & Hobbies • Travel • Life style

Techno graphic

• PC, Laptop, Tablet owners

• Mobile Device Owners • Technology Use

Personal Care Consumer Specialty Panels

Personal Care - Profilers

• Products Used

• Brands Awareness/Usage

• Frequency of use

• Frequency of online purchases

• Mode of purchase

• Amount spent

• Face

• Skin type

• Cosmetics

• Anti-aging products

• Beauty treatments

• Body

• Skin type

• Products

• Sun care

• Beauty treatments

Home & Family - Profilers

• Household • Number of people • Marital status • Monthly/ Annual income • Employment status • Number of children • Pets and pet food • Mums/ Mums-to-be

• Property • Location • Type Size • Ownership status Intention to relocate

Home & Family Consumer Specialty Panels

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Leisure & Hobbies

Leisure & Hobbies- Profilers

• Interests • Music genre • Book genre • Games • Gardening/DIY • Musical instruments played • Music events attended • Preferred cuisine • Online gambling • Offline gambling

• Purchases • Luxury brands • Art

Gaming – Profilers

• Games System

• Make/Model currently used

• Intent to purchase

• Game system used by other household members

• Video Games

• Game genre

• Time spent playing per game

• Total time spent playing per week

• Offline and online spend

Gaming Consumer Specialty Panels Consumer Specialty Panels

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Household Shopping

Household Shopping - Profilers

• Shopping • Supermarket • Frequency

• Food • Breakfast - frequency/food & drink

consumed/purchase outlets • Frozen meals - type/frequency • Fast food restaurants - type/frequency • Organic food - type/frequency • Food allergies in household

• Drinks • Soft drinks - type/brands/frequency • Alcoholic drinks - type/brands • Amount spent per month

Internet - Profilers

• Internet usage

• Time spent online per week

• Purpose

• Location

• Type of Connectivity

• Service provider and frequency of use

• Online purchases

• Intention to purchase

Consumer Specialty Panels Consumer Specialty Panels

Internet

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Automobiles - Profilers

• Vehicles owned

• Make, Model, Year Accessories/Features

• Purchase/Finance/Lease

• Year of purchase

• New/Used

• Primary Driver/Owner

• Maintenance Responsibility

• Annual Mileage

• Fuel Type

• Personal/company cars

• Future purchase intent

• Make, Model

• Accessories/Features Budget

• Purchase/Finance/Lease

• New/Used

• Primary Driver/Owner

• Motorcycle/RV ownership

• Annual mileage

• Future Purchase

Automotive Consumer Specialty Panels

Household Technology - Profilers

• Type of products owned

• Computer

• Laptop

• Tablet

• Computer accessories

• Photocopier

• Projector

• DVD Player

• Television

• Smartphone

• Camera

• Home network

Consumer Specialty Panels

Household Technology

SOURCING & MAINTENANCE Global Consumer Panel – Panel Sourcing & Maintenance

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Panelist Recruitment Sourcing & Maintenance

• Invite - Only recruitment process

• Random samples used from business directories (as per universe representation) and Elite databases utilized for phone based recruitment

• Mix of Phone and Web based recruitment to speed up recruitment

• Web based B2B recruits are duly verified by Phone, LinkedIn & other Business Directories

• E-mail and Phone based Double opt-in method used to validate respondent identity

• Referrals from existing members are only allowed after proper verification

Profiling & Maintenance • Initial profiling is done at recruitment stage (demographics, job role, functional area etc.)

• Members can update their profile Info with further details (ex. products usage, budgeting insights etc.) anytime during the course of their membership

• Members are approached quarterly to update the profilers

• Response quality is constantly monitored and member score card is maintained using our “floating score card” mechanism

• Low Score respondents are removed periodically

• Non Responding respondents are periodically removed to plan & manage response rates

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Quality Procedures • IP Duplication checks, members with same IP address are restricted from participating in the same survey

• Digital fingerprinting utilized to block any further duplicates

• Geo IP checks, only country specific IP addresses are allowed

• Straight lining responses, high Don’t know percentages, junk open ended responses are checked and flagged

• Survey completion time is monitored and flagged

Profiling & Maintenance Panelists are incentivized by offering a choice of:

• Cash incentives/Donation to charity of choice

• Gift Coupons/Discount Vouchers provided to redeem incentives

• Points which can be redeemed for ‘Analyst hours’ to be used for personalized desk research

• Points can be redeemed for choice of reports from Executive Reports’ Library

RESEARCH & SUPPORT SERVICES Research Support Services – Programming & Data Processing

Research Support Services

Programming Services

Basic Scripting

Experience of scripting surveys with various complexity levels. Scripting for trackers, omnibus and ad-hoc studies in multi-country and multi-mode methodology, are efficiently handled by the team.

Complex Functionalities

Conjoint, Max-diff, choice-based models, high complexity customization, advanced quotas, multi-part segmentations, speed trap, straight liners are well designed and programmed.

Third-Party Implementation

Respondent experience is enhanced by embedding third party tools developed in Flash, Saw-tooth like image optimizer, sliders, highlighters and other custom tools.

Custom Setup

Timed image exposure (moveable clock), Highlighted image selection, Image Map, Other box on selection (On the fly), Text drag and drop, Image drag and drop, Sound on mouse over, Text highlighting, Image highlighting, reporting capabilities are often used in projects.

Demo Survey Capabilities

Check our Demo link showing our extensive capabilities: http://authenticopinion.com/project/demo/login.html

Our Expertise

Online/Web based programming using: Conjoint Programming | Conjoint Analysis| MaxDiff | Flowchart Programming | Trackers

http://authenticopinion.com/project/demo/login.html

http://authenticopinion.com/project/demo/login.html

Research Support Services

Data Processing Services

Data Cleaning / Validation includes basic sanity & advanced checks like: • IP Duplicity / Geo-IP checks • Survey or specific question’s duration check for speeding • Straight-lining and cross pattern checks • Response validity checks • Cross-question outlier checks • Verbatim response quality / relevance check • ‘Don’t Know’ proportions check • Trap / Red-herring question checks • Data penetration / mean check Data redundancy and superfluous data removal, identifying and fixing data inconsistencies (de-rotation, etc.), Quota mapping and Trackers comparison.

Presentation

Creation of tables using data from various formats (ASCII, Excel, SPSS or any other custom format), weighting and graphical presentation of Tables in various formats as desired by clients

Coding

Capability to develop code – frames and coding for both quantitative & qualitative projects: • Full verbatim coding • Brand response coding Experience in coding across all major Verticals Develop code frames as per client specification

Charting

Automation of reports for tracking studies, customized as per client templates. Manual chart population etc.

Precise Research Solutions Pvt. Ltd. F-3/17, First Floor, Krishna Nagar New Delhi (India) -110051

Reach Us: www.preciseresearchsolutions.com

+91 011 45102231

Thank You For any queries, please write to

[email protected]

For a quick quote, please write to [email protected]

+1 209 645 0470

http://preciseresearchsolutions.com/

mailto:[email protected]

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