preciosa - an introduction

16
1 A Symphony of Crystal Company Profile

Upload: sv2-design

Post on 31-Mar-2016

229 views

Category:

Documents


1 download

DESCRIPTION

An introduction to the fabulous world of Preciosa

TRANSCRIPT

1

A Symphony of Crystal C o m p a n y P r o f i l e

2

1376

1548

1711

1724

1725

1743

Crystal Beauty & Pure Elegance

A S Y M PHON Y OF C RY S T A L

Nestled amongst the picturesque valleys of the 14th century Jizera mountains, the small glow from a lonely craftsman’s kiln lights up the bitter cold of one late winter‘s night. Labouring tirelessly over his hot fire, he meticulously mixes, melts, shapes, and polishes, paying critical attention to every note, every nuance. The result is a sparkling symphony of crystal and light, whose elegant melody has since become one of the Czech Republic’s longest and finest traditions. To this day crystal’s natural sparkle captures the imagination of novices and discerning connoisseurs alike. And, like a true masterpiece, it holds the mysteries of century-old traditions while it’s simple natural beauty enchants and transcends generations, cultures and time.

3

1760

1905

1918

1945

1948

1994

1376 – Mo d e s t B eg i n n i ng s : t he f i r s t g la s s ma k i ng k i l n i s f i r e d up ( V y s ok é na d J i z e r ou)

15 4 8 – Gr ow t h o f a N e w I ndu s t r y : i nd iv idua l g la s s ma k er s c om bi ne r e s ou r c e s t o c r e a t e t he f i r s t g la s s ma k i ng fa c t o r y (M š e no na d Ni s ou)

1711 – N e w Te ch nolog ie s : b i r t h o f C z e ch c r y s t a l a nd r o o t s o f P r e c io sa’s t r a d i t ion s a nd he r i t a ge : t he F i she r br o t he r s , g la s s M a s t e r c r a f t m e n , br i ng t he s e c r e t s o f c r y s t a l c u t t i ng a nd p ol i sh i ng t o nor t he r n B ohe m ia

1724 – A R i s i ng S t a r : f i r s t fa c t o r y s p e c ia l i z e d i n ma nu fa c t u r i ng a nd e x p or t o f c r y s t a l cha nd e l i e r s (P r á che ň u K a m e n ick é ho Š e nova)

1725 – F i t fo r Roya l t y : C z e ch cha nd e l i e r s a r e o r d e r e d fo r t he Roya l C ou r t s - Ve r sa i l l e s a nd Font a i ne ble a u pa la c e s o f L ou i s X V, Su l t a n O s ma n I I I o f t he O t t oma n E m pi r e , a nd E m pr e s s E l i za b e t h o f Ru s s ia

174 3 – T he O r ig i na l M a r ia T her e sa C ha nd e l i e r : C z e ch M a s t e r c r a f t s m e n c r e a t e a t i m ele s s a nt iq u e i n honou r o f t he c or ona t ion o f M a r ia T her e sa

176 0 – Wor ld M a rk e t s : B ohe m ia n c r y s t a l j e w e l l e r y a nd g la s s f r om t he J i z e r a Mou nt a i n s i s e x p or t e d wor ld w id e

19 0 5 – A No t a ble V i s i t : Fr a n z J o s e ph , E m p er or o f A u s t r ia a nd K i ng o f B ohe m ia o f f i c ia l l y v i s i t s t he g la s s ma k er s o f Ja blone c na d Ni s ou 1918 – E volut ion o f C r y s t a l M a nu fa c t u r i ng : c u t t i ng a nd p ol i sh i ng o f s t one s , b e a d s , a nd cha nd e l i e r t r i m m i ng s a r e a d d e d t o t he c r y s t a l r e p e r t o i r e

19 45 – C on s ol id a t ion : t he s e v e n ma i n c r y s t a l fa c t o r i e s c r e a t e a s t r a t eg ic pa r ne r sh ip , fo r m i ng t he P r e c io sa g r oup

19 4 8 – I nc or p or a t ion : P r e c io sa i s o f f i c ia l l y i nc or p or a t e d (T he wor d P r e c io sa i s d e r i v e d f r om t he la t i n a dje c t i v e pr e c io s u s m e a n i ng pr e c iou s , r a r e , o r no ble).

19 9 4 – Fou nd a t ion : P r e c io sa F ig u rk y, s . r .o . i s fou nd e d , t he t h i r d c om pa ny i n t he P r e c io sa Gr oup

VISION: To bring joy, beauty and elegance into your life.

MISSION: We combine traditional craftsmanship, modern glassmaking technologies and unique artistic design, to create exclusive, timeless, cut crystal. We are committed, through teamwork and partnership, to build the Preciosa brand worldwide as a symbol of quality Czech crystal, craftsmanship, brilliance and beauty. We strive to exceed our customers’ needs and wishes for fine crystal giftware, décor and jewellery, helping to bring and share sparkle, magic and elegance in their lives.

4

Crystal Beauty & Pure Elegance

PR E C IO S A F IG U R K Y, s . r.o .

Stunning elegance, magical sparkle, and exquisite brilliance are the hallmarks of fine Bohemian crystal, and the reasons why it has become an internationally recognized symbol of quality.With skilful artistry and playful imagination, Preciosa breathes life into crystal, making it sing with shimmering light, as if possessed with a life of its very own.The five principal “tenors” that make up Preciosa’s dazzling ensemble are:• Elegant Crystal Décor• Fine Crystal Gifts• Trophies and Awards• Personalized Corporate Gifts• Exclusive Crystal Jewellery and Accessories

In addition to this, Preciosa also invites inquiries about private label design and manufacturing.

C RY S TA L G A L L E RYC r y s t a l G a l l e r y i s t h e P r e c io s a’s s ig n a t u r e f ig u r i n e c o l l e c t io n . T h e m e t i c u lou s w or k m a n s h ip a n d d e t a i l b r i ng t o l i f e t h e n a t u r a l e l e ga n c e a n d br i l l i a n c e o f g e nu i n e B oh e m ia n c u t c r y s t a l , a n d t h e q u a l i t y a n d d e s ig n u n d e r l i n e t h e e xc lu s i v e n e s s o f e a c h f ig u r i n e . I n a d d i t io n t o t h e i r c e r t i f i c a t e o f a u t h e nt i c i t y, L i m i t e d E d i t io n c o l l e c t o r ’s p i e c e s a r e no t o n l y nu m b e r e d , bu t a l s o c o m e w i t h a p e r s o n a l i z e d C e r t i f i c a t e o f O w n e r s h ip b e a r i ng t h e ow n e r ’s n a m e , h a n d w r i t t e n i n c a l l ig r a phy.D É C OR S h i m m e r i ng a n d m a g ic a l , c r y s t a l d é c o r c r e a t e s a s p e c ia l a t mo s ph e r e i n t h e ho m e o r o f f i c e . W h e t h e r pu r e l y a d e c o r a t i v e p i e c e o r a f u n c t io n a l t a b l e t o p d e c o r a t io n , c la s s i c o r c o nt e m p or a r y i n s t y l e , e a c h p i e c e i s a u n iq u e g l i t t e r i ng m a s t e r p i e c e , c h a r a c t e r i s t i c o f t h e f i n e s t c r y s t a l .F I N E C RY S TA L GI F T STa k i ng t h e t i m e t o t h a n k s o m e o n e , o r t e l l i ng s o m e o n e ju s t how i m p or t a nt t h e y a r e i s no t e a s y i n t o d a y ’s h e c t i c a n d s t r e s s - f i l l e d w or ld . P r e c io s a s i m pl i f i e s t h e a r t o f g i f t i ng - w i t h e l e ga n c e , n a t u r a l b e a ut y, a n d m a g ic a l s pa r k l e . O u r c o l l e c t io n o f s m a l l a n d m e d iu m c r y s t a l f ig u r i n e s o f f e r s o m e t h i ng fo r e v e r y o c c a s io n . W h e t h e r i t ’s a f low e r fo r M o t h e r ’s D a y, a pa c i f i e r t o c o m m e mor a t e a n e w fa m i l y a d d i t io n , a n e l e ph a nt t o w i s h p r o s p e r i t y, s o m e t h i ng fo r t h e a q u a t i c o r e q u i n e e n t hu s ia s t , o r t h e lova bl e t e d d y b e a r “ ju s t b e c a u s e”, t h e r e i s s o m e t h i ng s p e c ia l t o b e fou n d fo r e v e r yo n e . T RO PH I E S A N D AWA R D S & PE R S O N A L I Z E D C OR P OR A T E GI F T SC r a f t s m a n s h ip a n d pr e c i s io n a r e t h e h a l l m a r k s o f f i n e c u t c r y s t a l , g i v i ng i t i t s c h a r a c t e r i s t i c s pa r k l e , b r i l l i a n c e a n d u n iq u e m aje s t y. T h i s s pa r k l e , b r i l l i a n c e a n d m aje s t y a r e w hy c r y s t a l i s a n id e a l wa y t o r e c og n i z e e xc e l l e n c e , c o nt r i bu t io n , o r a c h i e v e m e nt i n a ny fo r m . P r e c io s a c r e a t e s t r o ph ie s , a wa r d s , c o m m e mor a t i v e p i e c e s , o r g i f t s o f a p pr e c ia t io n fo r i n d i v idu a l s a n d c o r p or a t io n s i n o n e o f t h r e e wa y s : a s i m pl e e t c h i ng o f a s t a n d a r d ge o m e t r i c s h a p e , mou nt i ng a n e x i s t i ng f ig u r i n e , o r d e s ig n i ng a n d m a k i ng a u n iq u e c u s t o m p i e c e .

C r y s t a l F ig u r i n e s

5

TR

OPH

IES

AND

AW

ARD

S &

PE

RSO

NAL

IZE

D C

OR

PO

RAT

E G

IFT

SD É C O R

CR

YS

TA

L G

AL

LE

RYF I N E C R Y S T A L G I F T S

6

Crystal Beauty & Pure Elegance

PR E C IO S A F IG U R K Y, s . r.o .

C L A S SIC A L E L EG A NC E T he C la s s ica l E lega nc e l i ne i s cha ra c t e r i z e d by i t s subt le s oph i s t ica t ion a nd d e l ica t e e lega nc e – ma k i ng i t a t i mele s s c la s s ic . Tr ea su r e d f r om genera t ion t o genera t ion , t he i nd iv idua l pie c e s a nd c ol le c t ion s t ha t ma ke up C la s s ica l E lega nc e have a pla c e i n e ver y woma n’s r e p er t o i r e – r ega r d le s s o f a ge , s t y le or t a s t e . C la s s ica l E lega nc e i s d iv id e d i nt o t wo pr o duc t l i ne s : S i l ve r E lega nc e a C r y s t a l C la s s ic s .

S i l ve r E lega nc e d i s t i ng u i she s i t s e l f w it h i t s u npa ra l le le d br i l l ia nc e a nd pr e c i s e fa c e t i ng . Ma d e , a s t he na me sug ge s t , w it h t he h ig he s t qua l i t y 925 s i l ve r t h i s pr o duc t l i ne u nd er l i ne s t he na t u ra l e lega nc e a nd ca r e f u l work ma n sh ip cha ra c t e r i s t i c o f f i ne c r y s t a l .

C r y s t a l C la s s ic s empha si z e s t he b eaut y a nd cha r m o f ea ch woma n w it h i t s t i mele s s b eaut y. Fr om t he s i mple s t o f p enda nt s t ha t ca n b e wor n t o t he o f f ic e or a r ou nd t ow n t o t he mor e lu x u r iou s e ven i ng wea r, t h i s pr o duc t l i ne o f fe r s a ra nge o f s pa rk l i ng pie c e s f r om wh ich t o cho o s e .

U N IQU E LY M ED e s ig ne d t o ca pt u r e t he na t u ra l c lea r s pa rk le o f c r y s t a l , Un iquely Me showca s e s , i n or ig i na l a nd mo d er n s t y le , t he c ent u r y- old t ra d it ion s o f c r y s t a l c ra f t sma n sh ip. I mp o s i ng a nd e lega nt , t he la rger pie c e s o f c r y s t a l empha si z e t he i nd iv idua l i t y, s t r eng t h a nd energ y o f t o day ’s woma n.Un iquely Me a l s o c on s i s t s o f t wo pr o duc t l i ne s : t he S t ud io C ol le c t ion a nd My Fa sh ion . T he S t ud io C ol le c t ion i s P r e c io sa’s f la g sh ip l i ne . Fea t u r i ng t he work s o f s e le c t i nt e r na t iona l d e s ig ner s , t he s e c ol l e c t ion s a r e t r ue work s o f a r t for t he mor e d i s c e r n i ng c u s t omer who d ema nd s s omet h i ng ex t ra or d i na r y.My Fa sh ion fol low s t he la t e s t t r end s a nd fa sh ion s a nd i s a i me d a t t he woma n who l i ve s t o ex pr e s s her s e l f . T he c ol l e c t ion s i n t h i s l i ne u nd er l i ne t he wea r er ‘ s or ig i na l i t y, i nd e p end enc e , a nd i nd iv idua l i t y.

Our desire to adorn and decorate is as old as humanity itself. To be unique, distinct, elegant, and attract attention has no political boundaries, no cultural barriers, and is not gender-specific. It transcends time and generations, and speaks a language that is universally understood throughout the world.

PRECIOSA plays to this tune, adding in quality and original design to what we know best – creating a symphony with the magical sparkle of crystal. The result is stylish, naturally elegant, and also transcends time and generations.

E x c lu s i v e C r y s t a l J e w e l l e r y

7

C L A S S I C A L E L E G A N C E

C L A S S I C A L E L E G A N C E UN

IQ

UE

LY

ME

U N I Q U E L Y M E

8

Crystal Beauty & Pure Elegance

T H E B I R T H OF E L E G A N C E

• T H E I N SPI R AT IO NT he k i s s o f t he mu s e : t he f i r s t f l a sh o f i n s ig ht .

• T H E SK E T C HT he f i r s t no t e s o f t he ma s t e r p i e c e a r e r e c or d e d , a s i n k m e e t s pa p e r.

• T H E PL A S T E R MODE LA pa lpa ble h i nt o f t he b e a ut y t o c om e .

• T H E C A D MODE LA n i ma ge c om e s t o l ig ht , i n mo d er n pr o s e .

• PRODUC T IO NT he ma s t e r p i e c e t a k e s on i t s phy s i ca l sha p e , a nd p ie c e by p i e c e t he pr om i s e o f a ne w l i f e fo r m b eg i n s t o c r y s t a l l i z e .

• C U T T I NG A N D P OL I S H I NGT he a d d i t ion o f fa c e t s , ca r e f u l l y a nd pr e c i s e l y p o s i t ione d , t r a n s fo r m s t he u n sha p e l y i n t o a n e nd le s s l y s pa rk l i ng r a i n b ow o f l ig ht .

• T H E F I N A L C R E S C E N D OI n u n i s on w i t h e a ch o t he r, lov i ng ha nd s br e a t he l i f e i n t o t he f i na l fo r m , r e v ea l i ng i t fo r t he f i r s t t i m e i n a l l i t s e xq u i s i t e b e a ut y a nd e l ega nc e .

The birth of a new crystal figurine or piece of jewellery is not unlike the creation of a new being, or an artistic masterpiece. It begins with a love affair: the artist’s undying adoration of the purity and beauty of crystal, an enchanting and captivating master. Starting in the deep wells of creation, the artist captures the essence of the initial inspiration. The idea begins to take shape and gain momentum as it rises through the development and modeling process, gradually takes on its physical form,and finally crescendos in an exalted/ultimate rapture of fine crystal elegance.

A

B

C

D

E

F

9

A C

D D

A B C

D E F

10

Crystal Beauty & Pure Elegance

The vision of crystal beauty and pure elegance is woven in at the retail level as well. Supported by point-of-sale material, the main focus of Preciosa’s retail image aims to build international brand recognition which is based on centuries of tradition and craftsmanship but focuses on crystal’s most alluring properties: pure, clean lines, natural beauty, and sparkling elegance. Preciosa’s retail concept consists of a similarly simple, streamlined and elegant system that is flexible and sizeable, allowing the retailer to customize and adapt to their chosen level.The three options are:• Display Corner• Shop-in-shop• Preciosa Retail Location

PA RTNER ING W ITH PR ECIOSA – R ETA IL OPPORTU NITIES

11

AS LIGHT PLAYFULLY DARTS WITHIN THE CRYSTAL’S FACETED CONFINES, EMERGING HERE OR BURSTING OUT THERE, A SHIMMERING SYMPHONY OF RAINBOWS FORMS. THIS EXLUSIVELY MYSTICAL WORLD OF GLIMMER AND SPARKLE IS PARADOXICALLY CREATED WITH EXACT MEASUREMENTS AND PRECISE CALCULATIONS OF ANGLES, REFRACTIVE INDEXES AND MATERIAL COMPOSITION. ON THE ONE SIDE IS SCIENCE, ON THE OTHER ARTISTIC WHIMSY AND IMAGINATION. SEEMING WORLDS APART, IT IS ONLY THROUGH A MUTUAL LOVE AND RELENTLESS DEDICATION THAT PRECIOSA MARRIES THESE TWO OPPOSITES IN AN ENCHANTING HARMONY OF THE FINEST, FACETED CRYSTAL THAT THE CZECH REPUBLIC HAS TO OFFER.

Mis

s U

niv

erse

Org

aniz

atio

n,

USA

Cry

stal

fit

for

a P

resi

dent

Exem

plar

y Co

ntri

buti

on i

n th

e Fi

ghti

ng a

gain

st C

ance

r

W he t he r i t b e t h r oug h s p on s or sh ip o f ch i ld r e n’s cha r i t i e s , g r a nt s fo r t he pu r cha s e o f m e d ica l e q u ipm e nt , c ont r ibut ion s t o t he r e s t o r a t ion o f he r i t a ge bu i ld i ng s , o r t r o ph ie s a nd a wa r d s fo r va r iou s e ve nt s , t he P r e c io sa Gr oup, t h r oug h i t s Fou nd a t ion , i s c om m it t e d t o t he ph i lo s o phy o f s o c ia l r e s p on s ib i l i t y a nd up s t a nd i ng c or p or a t e c i t i z e n sh ip .

• Mis s USA® in 20 04 a nd 20 05 Mis s Univer se® a nd Mis s Teen USA®,• D ě t sk ý f i l mov ý a nd t e lev i z n í fe s t iva l O t y Hof f ma n i n O s t rov 20 0 4• M e z i ná r o d n í f i l mov ý f e s t i va l pr o d ě t i a m lá d e ž i n Z l í n 2 0 0 4 , 2 0 0 5 , 2 0 0 6 , 2 0 07• M I S S E U ROPE - J U N IOR OPE N 2 0 0 6 ,• QU E E N OF T H E WOR L D 2 0 0 6• L I B E R E C T ROPH Y 2 0 0 6

DE DIC A T E D TO E XC E L L E N C E

DE DIC A T E D TO C OM M U N I T Y

12

Crystal Beauty & Pure Elegance

PR E C IO S A a . s .

A world leader in precision-cut crystal beads, hand-made cabochons and cubic zirconia of the highest quality, Preciosa a.s. distributes to customers in a variety of industries and markets including jewellery, exclusive fashion accessories, fashion and haute couture, lighting, and home, office and retail decor.

P r o duc t O f f e r i ng : • M a ch i ne - c ut s t one s a nd b e a d s • Ha nd- pr e s s e d ca b o chon s • Fa sh ion t r i m m i ng s • C ubic Z i r c on ia• C ha nd e l i e r t r i m m i ng s

I n t e r n a t i o n a l l y r e n o w n e d p r o d u c e r o f c u t j e w e l l e r y s t o n e s

13

A s e l e c t i o n o f r e f e r e n c e s f r o m P r e c i o s a a . s . c u s t o m e r s

14

A

Crystal Beauty & Pure Elegance

PR E C IO S A - LU S T RY, a . s .

Employing a combination of traditional glassblowing skills and modern cutting and polishing technologies, Preciosa Lustry offers custom lighting and decor solutions for the most demanding and discerning corporate customers. Working with world-class architects and designers PRECIOSA Lustry creates unique masterpieces in both traditionally classic and elegantly contemporary crystal styles.

Product Offering:· Contemporary decorative fixtures · Period crystal lighting · Creative lighting solutions · Interior crystal decor solutions· Custom projects

We a r e pr oud t o i n t r o duc e s om e o f t he mo s t s uc c e s s f u l pr o je c t s o f ou r s :• T he B ol shoy T he a t r e Mo s c ow - Ru s s ia , 2 0 0 2• T he She r a t on Gr a nd e H o t e l - M iya za k i - Ja pa n , 2 0 0 2• T he Sha ng r i - L a H o t e l - B e i j i ng - C h i na , 2 0 0 3• T he Pe n i n s u la Pa la c e H o t e l Ba l l r o om – B e i j i ng , C h i na , 2 0 0 3• T he C h i na Wor ld H o t e l – B e i j i ng , C h i na , 2 0 0 3• T he I s la nd Sha ng r i - L a H o t e l - H ong Kong , 2 0 0 3• T he She r a t on H o t e l Ta ip e i – Ta i wa n , 2 0 0 3• T he M a nd a r i n O r i e nt a l H o t e l – Ba ng kok , T ha i la nd 2 0 0 4 • T he Rege nt Sha ng ha i H o t e l - Sha ng ha i - C h i na 2 0 0 5• W y n n L a s Vega s Ca s i no - L a s Vega s , U. S . A . 2 0 0 5

AB C

D

M a nu fa c t u r e r s o f c l a s s i c a l m o d e r n c r y s t a l l ig h t d e c o r a t i o n s

15

B

CD

A s e l e c t i o n o f r e f e r e n c e s f r o m P r e c i o s a L u s t r y a . s . c u s t o m e r s

16

PR E C IO S AI N T E R N AT IO N A L , I N C .2316 We h r l e D r i v eW i l l ia m s v i l l e , N Y 14 221US ATe l . : + 1 – 716 – 62 6 9759 + 1 – 8 0 0 – 83 0 515 0Fa x : + 1 – 716 – 5 65 10 69E -ma i l : sa l e s@u sa .pr e c io sa . c om

PR E C IO S AI N T E R N AT IO N A L (H . K .), L t d .Un i t 2 0 0 4 -2 0 0 5C he va l i e r C om m er c ia l C e nt r e8 Wa ng H oi Roa dKow lo on Bay, Kow lo onH ong KongTe l . : + 852 – 275 7 22 8 6Fa x : + 852 – 275 7 1213E -ma i l : sa l e s@pr e c io sa . c om .h k

PR E C IO S A GU L F, F Z C OJ e b e l A l i Fr e e Z oneP. O. B ox 18185 D uba iUn i t e d A r a b E m i r a t e sTe l . : + 971 – 4 8 – 83 8 473Fa x : + 971 – 4 8 – 837 913E -ma i l : sa l e s@g u l f . pr e c io sa . c om

PR E C IO S A C E N T R , A . O.O f f i c e 15 0 , E nt r. 74 t h Tv e r sk aya-Ya m sk aya S t r. , 33 /39125 010 Mo s c owRu s s iaTe l . / Fa x : + 7 – 495 – 9 61 31 07 + 7 – 495 – 9 61 31 0 8E -ma i l : i n fo c e nt r@pr e c io sa . r u

PR E C IO S A (S G) P T E . LT D.51 G old h i l l Pla za # 0 8 - 0 8 /0 9S i nga p or e 3 0 8 9 0 0Te l . : + 65 – 625 4 4 4 65Fa x : + 65 – 625 4 4 495E -ma i l : sa l e s@sg .pr e c io sa . c om

PR E C IO S A D eut s ch la nd Gm bHI n ner e We b e r s t r a ß e 10 2763 Z i t t a uD eut s ch la ndTe l . : + 49 – 69 - 8 2 37 8 0 07Fa x : + 49 – 69 - 85 0 9 3 4 39E -ma i l : sa l e s@d e .pr e c io sa . c om

HEAD OFFICEJABLONEC NAD NISOU

H E A D OF F IC EPR E C IO S AC US T OM E R C E N T R E

O ple t a lova 31974 6 6 67 Ja blone c na d Ni s ouC z e ch Re publ i cTe l . : + 4 2 0 4 8 8 115 555Fa x : + 4 2 0 4 8 8 115 6 65E -ma i l : i n fo@pr e c io sa . c omw w w.pr e c io sa . c om

PR E C IO S A WOR L DW I DE