pre session assignment 2010-12

8/9/2019 Pre Session Assignment 2010-12

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Pre Session Assignment 2010-12

Management Development Institute, Gurgaon 2

Table of Contents

INSTRUCTIONS...................................................................................3

Section A- PERSONAL.........................................................................5

Section B- EXPERTISE.........................................................................6

Section C- INTELLECT.........................................................................7

Sections D- CEREBRATE.......................................................................8

Section E - MARKET SURVEY.............................................................10

Section F- CONCEPTS........................................................................10

IMPORTANT INFORMATION11


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INSTRUCTIONS

1) Pre-Session Assignment comprises of 6 sections with the respective deliverables of

each section.

PART SECTION DELIVERABLES

A PERSONAL SECTION Word Document

B EXPERTISE Word Document

C INTELLECT Word Document

D CEREBRATE Word Document

E MARKET SURVEY Word Document/Excel and

Manually filled responses

F CONCEPTS Test at MDI

2) The evaluation criterion for the assignment is as:

PARAMETER % COMPONENT

Adherence to guidelines 25%Original Ideas 50%Detailed Research and analysis

25%Total 100%

3) The guidelines for the preparation of the document of assignment are as:

a) Font: Arial

b) Font Size: 10

c) Line Spacing: 1.5

4) Deadline for submission for Part A, B, C, D and E only is as underSoftcopy: June 14, 2010, 23:59:59 p.m.

5) The submissions to be made to the following email ids:

a) For PGPM Mail to: [email protected]

b) For PGP-IM and PGHR Mail to: [email protected]


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6) Mailing guidelines are as:

a. Every section of the word document should have name in the following format:

"Name__Part No.doc E.g. Gaurav_954212_PART A

b. Mail to above mentioned id should contain a ZIP file with the name

Name_.ZIP e.g Gaurav_954212.zip

c. The subject of the mail should be in format Assignment_Name_CATREGNO.

Example: Assignment_Gaurav_954212

7) Plagiarism, professional misconduct, and failure to adhere to instructions will invite

strict penalty. Any assignment found with more than 10% of response directly copiedfrom any other original source will lead to serious consequences. Students are advised

to be as original as possible.

8) Strictly adhere to the word limits (if mentioned) in the various sections. Failure to

adhere to them will invite negative marking in the respective section

9) The following will be the grading system for the assignment and the rest of your

course.

A+ 10 C+ 4

A 9 C 3A- 8 C- 2

B+ 7 D 1

B 6 F Fail

B- 5 I Incomplete

10) Besides the academic evaluation for deciding grades for one credit, the submissionswill also be used for evaluating a candidates eligibility for membership to variousstudent driven clubs, events and committees


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Section A- PERSONAL

1) Yogah Karmasu Kaushalam. Comment on this citing examples from your own

life. (250 words)

2) According to you, what are the key competencies for a management student?

What, according to you, would be the bare qualities that one should have in

order to be a good manager(750 words)

3) Draw your personality sketch/profile based on the 'Big Five' leadership theory,

quoting valid examples. (750 words)

4) What are your expectations from your course at MDI? What do you expect to

gain in these 2 years of yourLife at MDI? (750 words)

5) Summer internship would be the most important real time corporate

interaction you would face as part of your course. In this context describe what

Summer Internship is all about, and which area of management would you

want to work in?(500words)


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Section B- EXPERTISE

1) A good manager is a Jack of all Domains and King of One. In this context,

answer the below questions:

What constitutes domain expertise - (10-15 bullet points)

List the domains available in the market for you to pick from ( list to be

as exhaustive as possible)

There are exceptions to the above. Cite at least 3 examples and justify

the same

{Discuss with Consultants, Functional Heads, and Middle /Top managers of firms

(your own previous employer would be a good source) and get a holistic picture of

the domain aspects and its importance in todays job market.}

2) Consulting (Functional, IT, HR), I-Banking, Brand Management, SCM, the profiles

which a top B-school graduate sees himself in the next 5 years. Make your pick

and describe in detail the KSA aspects necessary to reach such a position.

Do you see a need for domain expertise to be the successful person

you want to be? (500words)

3) Describe in detail the IPLs Business Model and your views of how good/bad a

manager Lalit Modi has been. Also include the ethical aspects of management in

the discussion. (750 words)


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Section C- INTELLECT

1) The paradox is really the pathos of intellectual life and just as only great souls are

exposed to passions it is only the great thinker who is exposed to what we call

paradoxes.

Comment. How true is this in the context of the Indian political environment? Give

suitable examples (750 words)

2) A self does not amount to much, but no self is an island; each exists in a fabric of

relations that is now more complex and mobile than ever before.

Comment. How has the growth of the telecommunication industry made it more

complex for businesses to grow? Justify your answer. (750words)

3) Chess is an infinitely complex game, which one can play in infinitely numerous

and varied waysVladimir Krammik

Is this statement factually correct? (Either Yes or No) Prove it with substantial logical

deductions. Clearly state any assumptions made. (750words)


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Section D- CEREBRATE1) Mr. Kunal had just graduated from Management Development Institute (MDI),

Gurgaon, and joined his family's small business, which employs 25 semi-skilled

workers. After observing Kunal during the first week on the job his father called him

in and said, "Kunal, I have had a chance to observe your working with the men and

women for the past two days and although I hate to say something but I must. You

are just too nice to people. I know they taught you human relations stuff at MDI but it

just does not work here. I remember when the Hawthorne Studies were first reported

and everybody in the academic field got all excited about them, but believe me, thereis more to managing people than just being nice to them".

Do you think Kunal's father understood and interpreted the Hawthorne

Studies correctly? (500 words)

How would you react to your father's comments if you were

Kunal?(500words)

2) You are the Chief Product Manager of Info systems Inc. Mr. Ram Bihari, the General

Secretary of Akhil Bhartiya Party has approached you with a different kind of project.

He wants you to design an IT based Information System for his party which would

help ABP in the forthcoming elections. In not more than 1000 words, identify the

requirements and goals for such a system and give an IT based solution. Please

remember that you are not a programmer, but an IT consultant. Hence you are not

required to write codes.

3) Maruti Udyog Ltd ,a joint venture between Suzuki Motors of Japan (eleventh largest

vehicle manufacturer in the world and the fourth largest manufacturer in Japan) and

the Indian government, is the leader in India's automobile market. Maruti has the

widest product range among Indian car manufacturers, with ten basic models and

more than 50 variants. In 2003, Maruti produced 359,960 vehicles, operating at a

capacity utilisation of 103%, against the industry average of 57.8%. Even though

Maruti is well ahead of its other rivals, its market share has been declining. As

competition intensifies, Maruti has realised the importance of getting closer to its

customers. Suggest a few (6-8) measures that Maruti can implement for the same.

(750words)

4) What will be the best selection process for a B school? Discuss the pros and cons of all

selection process that you have attended (minimum 3). Benchmark MDIs selection

process and suggest suitable changes in the selection process of MDI with the aim of

making MDI a school for THOUGHT LEADERS and CHANGE MASTERS. (1000words}


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5)

1

1 2

3

2 4

5

3

4

5

6

7

Across

1 Producer: Consumer = Marketer:??

2 The marketing tool published in "Strategies for Diversification" in the Harvard

Business Review (1957)

3 A paperless picking system that is directed by light

4 The action of a customer in a waiting queue to depart prematurely resulting in a lost

sale

5 Google AdWords, Yahoo! Search Marketing and Microsoft adCenter

6 Personalization that allows the customer to modify (technically, customize) a product

or service according to their needs

7 The pace at which consumers demand a product--production scheduling at that pace

Down

1 Discipline within marketing analysis which uses geographic information in the process

of planning and implementation of marketing activities.

2 Preliminary design or layout of an advertisement or other promotional material.

3 Adults who buy products that are predominantly aimed at children.

4 sequence of steps that a product follows through a manufacturing plant as it moves

from machine to machine

5 Uses functional Magnetic Resonance Imaging (fMRI) to record conscious and

subconscious responses to advertising, products or brands.


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Section E- MARKET SURVEYAttached with this document is a questionnaire. The questionnaire is to be used to get

feedback/responses from at least 10 shoppers. The questionnaire has to be filled manuallyby the

shopper and the responses and analysis has to be emailedas part of the pre session assignment.

Filled responses by the shoppers have to be submitted on the date of joining, i.e, June 21, 2010.

Section F CONCEPTS SECTION(This Section is not part of the written assignment to be submitted. However, a testwill

be taken based on these concepts on 21st

June, 2010)

Read about the following topics. These concepts will be essential to sail you through the

various terms. You will be tested on these topics in quizzes from the day the session starts.

Accounting: Debit\Credit rules, Journal entries, Balance sheet, P&L statement, Cash Flow

Statement, Transfer Pricing, Direct/ Indirect Cost

Economics: Basic elements of Demand and Supply, Elasticity of Demand and Supply,

Market forms viz. Monopoly, Oligopoly, Perfect Competition, Monopsony etc, Incremental

Capital Output Ratio, IS-LM curves

Statistics: Frequency, Measures of Central Tendency (Mean, Median, Mode), Probability,

Normal Distribution, Correlation & Regression, Analysis of Variance, Probability (Basics,

Applications, Normal Distribution)


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IMPORTANT INFORMATION

1. EDUCATION LOAN: Last year, most of the students had taken an education loan from

State Bank of India. This year, your student body is working on the tie up with other banks

to facilitate and ensure smooth loan process.

2. LAPTOP BULK DEAL: A Student Driven Laptop Bulk deal takes place after you reach the

campus. This is facilitated by the Students Body and you can expect to save about 15-20% in

the deal. The Students Body is talking to various Laptop manufacturers to ensure best deal

for students. You can also bring a Desktop Computer in case you do not want to have a

laptop. However, you are required to have one of the two.

3. CLOTHING: First impression may not be the last impression but it is lasting impression. To

groom the future business leaders students are expected to dressed up according to

occasion. Apart from casual wears, make sure you have the following:

For Men:

1. Two or three Full Sleeve Shirts in Solid colors like White, light blue etc. No stripes

or checks of any kind are permitted for industry interactions.

2. Two pair of formal Trousers.

3. Formal Black Shoes. No other color shoes permitted for industry interactions

4. At least 1 Business Formal Blazer and a formal tie.

5. At least two plain T shirts with collar. This is required for the company presentations.

For Ladies:1. Western Formals (compulsory) and Saris (optional).

2. Western formals include collared formal tops, trousers and blazers.

3. Formal Black Shoes. No other color of shoes permitted for industry interactions.

4. FACILITIES AVAILABLE ON CAMPUS: All daily necessities and stationary are available here

on campus at the student run co-operative store called 'Prayas'. It also provides you with

mattresses, buckets, etc during the start and would also arrange for Blankets during winters.

5. BOOKS AND STUDY MATERIAL: MDI will provide you with all the necessary books and

study material required in the two year of studies at MDI. You need not to purchase any

books from the market.


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6. OTHER FACILITIES: There are two photocopy shops inside campus which remain open till

late night. Photostat of any documents is on paid basis. MDI provides you free printer

facility. MDI has state of the art computer centre with all latest facilities available in it. All

major Sbuildings, including Academic block and dining hall in hostel, are Wi-fi enabled and

work is going on to make students rooms also wi-fi enabled. For students staying in IDPL

hostel, all facilities are same as in Change Masters hostel.


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Shopper Questionnaire

Information Area Questions to be asked Response

Shopper Profile Who are you?

1. Name2. Age3. Members in family?4. Education level?5. Upbringing where?6. Hobbies?7. Are you brand-conscious?8. Something unique about you?

9. What is most importantconvenience, valueor quality?rank them

10.Where do you stay?11.How many rooms? How many regularly used

bathrooms?Shopping Habits How do you shop?

1. How often do you shopweekly, monthly?2. Do you carry a shopping list with you?3. Are you an impulsive buyer?4. Do you enjoy shopping or are you bothered by

the act of shopping?

5. Do you think it is a necessary evil and do itgrudgingly?

6. Are you an involved shopper? Do you knowabout ongoing offers?From ads maybe?

7. Are you price consciousvalue seeker?8. Variety seekerDo you compare brands

before buying?

9. Do you take kids/someone else with you toshop?

Where do you shop?

1. How far do you go to shop?2. Do you use Car/Bike or public conveyance?3. Do you shop from one regular place?4. Do you regularly shop in minimarts/hyper

marts?


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5. Are you a one-stop shopper?6. Do you know about fashion trends and follow

them?

7. How conscious are you about other brands of a

category (other than the one you are using)8. For how long do you stand in queues?9. Do you watch TV ads/ notice around in

queues?

10.Do you buy from POS displays at cashier?11.Do you actively utilize hyper marts loyalty

cards?

What do you notice in a shop?

1. How big is the Store?2. Are the goods neatly arranged?3. What is the ambience?4. Does the store look full?5. What is the Lighting? Is there any smell?6. Is it colourful? Is there any

attractive/innovative hoardings/stand or TV

advertising in store?7. Are there discounts announced in bold?8. The salesman?are you irritated by them?

Brand Perceptions 1. Are you Brand Loyal or do you experiment?2. Are you aware of the brands quality?

3. Do you prefer the brand because regularly itgives offers? (price discount / something free)4. Have you been recently converted to the brand

you use now?

5. Do you seek more every time you use it or arehappy with what you get?

6. Do you buy imported brands?7. Do you feel imported stuff is better? Even at

the cost of higher price?

8. Do brand endorsers have an effect on yourchoice? Which kindsports, movie stars?

pre session assignment 2010-12

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