Rick BaldwinYour home, your life, my priority

Preparing

for a

successful

Home Sale

Thank you for your interest,

I realize that you have a choice when hiring an agent

to help you sell your home and I truly appreciate the

opportunity to present my proven approach and the

results I’ve achieved for my clients. As your agent,

there are several services you can expect me to

provide, including:

• Accurately pricing your home.

• Enhancing the perceived and real value of your

home, enabling you to command a higher asking

price.

• Providing unmatched marketing including staging

and photography

• Securing a qualified buyer within your specific time

frame.

• Helping you avoid the two main reasons sales fall

apart- low lender’s appraisals and problems with

the home inspection.

• Regardless of the price of your home, when you

hire me as your Realtor, both you – and your home-

will be prepared for a successful sale.

Warm regards

Rick Baldwin

Rick joined Keller Williams after spending the last 25 years in

Sales and Marketing. A native of Atlanta, Rick relocated back

home to Atlanta from the New York Metropolitan area and lives

in East Lake.

Rick’s business philosophy and value proposition to his clients

is: “I value the needs and priorities of my Clients and put their

best interest as my highest priority. In everything I do, I do so

with Honesty and Integrity, and my Clients are my lifetime

partners. Your Home - Your Life - My Priority”

An avid History buff, Rick has an in depth knowledge of the

development history of all the Atlanta and Decatur areas. His

Grandmother was born here in Decatur in 1911, Father in the

West End, and Mother in Hapeville. The Baldwin family has

been here in Atlanta/Kennesaw since 1850.

Rick is married to Lisa Walker (Real Estate Investor) and has 4

daughters, 3 of whom live here in Atlanta in Kirkwood and

Inman Park. Rick graduated from Rutgers University with a

Major in Advertising and Public Relations while also being

member of the Rutgers Football team.

A Native of Atlanta and an agent who's an expert in this local

area, I bring a wealth of knowledge and expertise about buying

and selling real estate here. It's not the same everywhere, so

you need someone you can trust for up-to-date information. I

am eager to serve you.

About Rick

Rick’s Track Record of SuccessMy client’s homes sell 77% faster than the typical agent

12Days for

my Clients

51Average Days

on Market

Rick’s Track Record of Success

100%

95%

90%

My home sales average 98.3% of

the original listing price while the

typical agent only averages 96.1%

of the original listing price.

On a $400,000 home, that’s nearly

$9,000 more I get for my clients.

98.3

96.1

My client’s homes achieve a higher sales price vs the typical agent

Testimonials“I was relocating to Washington DC and had to

sell my house quickly. I was afraid having to

sell so fast, that I would not get the price I

wanted. Rick assured me he could both, get my

house under contract quickly, and get a great

price. My house sold in 3 days and for a great

price! Rick did a fantastic job, better than I

expected. I have sold 2 homes and bought a 3rd

with Rick, he is the best agent I have ever

worked with and I would recommend Rick

Baldwin to anyone ”

-ANTHONY

“My new job in San Francisco required me to

sell quickly so I was really concerned about the

timing, moving, buying in California, and

getting my price. Rick took care of everything

while I moved. What a relief. We went under

contract in 5 days and I got my price. He

arranged contractors to handle inspection

issues, worked closely with my Relo Company,

helped me sell some furniture, It was a worry

free experience. Rick helped me buy this home

2 years ago as well as sell it when I relocated.

Rick is a great Agent.”

-BEN

“Rick was great to work with and we always

enjoyed his positive attitude. We were first time

home buyers and he was very helpful

throughout the process. He knows so much

about the Atlanta area – it was fun to learn

about the history of the different

neighborhoods. We appreciated his creativity

in showing us houses and areas that would get

us the most house for our money. We truly

enjoyed working with Rick and would definitely

recommend him!”

-HARRISON

“Rick Baldwin is a delight to work with. He was

professional, tireless, and upbeat while

searching for our “perfect” home. Rick stuck

with us for months while we looked at dozens

of houses, never losing patience and always

assuring us he would find us a house. And we

found the PERFECT house! My husband and I

would highly recommend Rick Baldwin as your

Real Estate professional.”

-THE WARDS

How Homes SellThe Determining Factors Buyers Use to Evaluate your Home

The marketing I will do to promote your home has only

one purpose - to increase awareness among potential

buyers leading to in-person showings.

Once buyers reach your front door, the job of

marketing is over.

Your home must now compete with other homes in

two areas;

Features and Price.

If your home has more features that appeal to buyers -

or your home is priced lower than comparable homes

- your home will stand out as the better value.

Conversely, if your home lacks the features that

potential buyers desire, your only option is to compete

on price.

To be effective, your home should stand out as one of

the top two to three best values in your immediate

market place.

PricingPaving the Way for a Successful Sale

Accurately pricing your home is the

single most effective way to ensure

a successful sale. This cannot be

overemphasized enough. It is the

most important determining factor.

No amount of marketing can sell an

overpriced home.

Oftentimes, sellers are tempted to

list their home with the agent who

quotes them the highest price.

Please keep in mind, the agent

doesn’t set the price, the seller

doesn’t set the price - the market

will set the price, or value, for your

home.

Factors that Influence Market Value

• Supply and Demand

• Economic Conditions

• Asking and Selling Prices of Competing

Homes

• Your Home’s Condition

• Buyer’s Perception of your Home

Factors with Little or No Influence on

Market Value

• The Price the Seller Paid for the House

• The Seller’s Expected Net Proceeds

• The Amount Spent on Improvements

PricingProviding a Comparative Market Analysis (CMA)

The most effective method of pricing your

home is to have a Comparative Market

Analysis done.

We use some of the same data and

methodology Appraisers use including:

• Location: this is the most important

factor in the value of your house.

• Sales data: reviewing recent sales in the

area of your home is one of the most

relevant factors in determining value.

• Condition: how does your home compare

to other sales in your area in terms of

kitchen and bath upgrades, age of

systems and roof and overall

impression.

ConditionPreparing Your Home for a Successful Sale

In addition to sprucing up your home to make it look its best,

there are also small remodeling jobs that will pay off at resale

once your home closes. I can advise you about specific

improvements that will increase your home's marketability and

value prior to getting it on the market.

Addressing and repairing problems/improvements early in the

marketing process places you in control, eliminating the stress

of making repairs on the buyer’s schedule. Having your home in

move-in condition also helps you avoid delays to closing and

demonstrates to buyers, agents and the buyer’s home inspector

that your house has been very well maintained. We want buyers

to focus on how they would live in your home - not what they

would have to repair.

Additionally, your house will stand out from the competition as a

better value and command a higher price.

I will also recommend trustworthy, professional contractors to

address any repairs that are needed. The extent that these

repairs are made will directly affect your listing price.

You have the ability to command a higher asking price, and

substantiate it, when your home is in top condition.

In a Maritz Research poll, 63% of buyers responded that they would pay more for a house that is move-in ready.

ConditionHome Staging

Once we have made any necessary repairs we will

focus on presentation. You will only get one

opportunity to make a positive first impression

with potential buyers. Well staged homes look

better, photograph better, show better and sell

faster than non-staged homes.

When you list - and close – your home with me, I

will pay to have it staged by an accredited

experienced stager.

Home staging is not decorating. Decorating

appeals to the person living in the house. Staging

is positioning the home to appeal to the

psychological needs of buyers by creating a

series of impressions that build an emotional

connection to help buyers imagine living in the

home.

An AOL Money & Finance poll revealed that 87% of buyers responded that presentation makes the difference in most sales

MarketingProfessional Photography

Our Pictures

Their Pictures

After your home is staged, I will pay to have

your home photographed by a experienced

Real Estate photographer.

With 95% of buyers using the Internet to

search for homes, professional photography

is essential to any comprehensive marketing

plan.

The amount of online traffic your home gets

will greatly outweigh the amount of foot

traffic it will receive. Getting, and holding, the

attention of online viewers with professional

photography is one way to increase the

probability of an in-person showing.

“Buyers perceive homes with professional

photography to be worth, on average,

12% more than the actual price.”

The Wall Street Journal

MarketingMarketing Your Home for a Successful Sale

Your home is now looking great and priced

accurately.

Let’s show it to the world!

The marketing of your home will reflect

research of how buyers search for and

purchase homes within your area.

• 95% of buyers use the Internet during their

home search.

• 85% of all home sales in Atlanta are co-

brokered. This means there is a listing

agent who represents you, the seller, and

another agent who represents the buyer of

your home. As a result, marketing to

Realtors® is our most productive activity.

• The most effective way to get the attention

of productive agents and buyers is through

accurate pricing and great photography.

MarketingConsumer Internet Marketing

Your home will be featured on it’s very

own, custom property website. Having this

feature allows buyers, as well as other

agents, to have an unobstructed view of

your home without other properties or

advertisements distracting them.

Your home will also be uploaded to

numerous websites like Realtor.com,

Zillow and others. They will include

professional photographs, we will also

write a detailed and accurate home

description highlighting all of the best

features of your home, attracting potential

buyers.

Throughout this process, our team will

send you updates and links to these sites

so that you can see exactly how your home is displayed to the world.

MarketingInternet Marketing

I will place your home on the world’s leading real estate web sites

for unmatched exposure.

Here are just a few of the sites where your home will be found. . .

MarketingSocial Media Marketing

Your home will also be

marketed extensively on

Facebook, the world’s leading

social media site.

I will market your home using

several proven approaches,

including highly-targeted ads,

video, photos and more

Facebook represents an

opportunity to reach tens of

thousands of local Atlanta

residents on a site where they already spend a lot of time

MarketingInteractive Mobile Marketing

I will create a custom mobile website

for your home that can be accessed

from any smart phones or tablet

There are numerous advantages for

you:

• Potential buyers are able to

immediately access a detailed

description of your home, along

with beautiful photos and video.

• Unlike paper flyers I receive an

immediate notification with the

potential buyer’s cell phone

number, allowing me to follow up

while the buyer is still in your

neighborhood.

MarketingAgent to Agent

As stated before, 85% of all home sales in

Atlanta are co-brokered, meaning that the

buyer is also represented by an agent. With

that being said, other agents are some of the

most important people to market to.

Your home will be featured on both the GAMLS

and FMLS; the two premiere multiple listing

services throughout the state. These sites are

designed to facilitate cooperation between

agents in pairing sellers with other agent’s

buyers. Your property page will include:

• Up to 25 oversized photos

• Detailed descriptions of your home.

• Interactive maps

• Open house notices

• Lead generation forms for potential buyers

Your home will also be sent out to hundreds of

realtors in my database through just listed

email blasts. In addition, I will host special

broker open houses to give other agents an

opportunity to experience the home firsthand.

ServiceWhat Else can you Expect from Me

In addition to the services we’ve covered,

you can expect me to provide the following:

• Attentive service provided by our team,

focusing on your wants, needs and

questions throughout the listing,

contract, and closing process.

• Regular communications regarding every

aspect of our efforts and the results of

those efforts as well as any changes in

the market, including new listings, price

changes of competing homes, sales and

how we should re-position your property

to remain competitive.

• Assistance negotiating offers and

preparing contracts.

• Attending the closing to ensure all

contract provisions have been met and

that you are fully satisfied with the results

of your sale.

Why Keller Williams?

There is a reason more and more agents are making the

change to Keller Williams Realty. Here's why it matters to

you:

Agent Power68% of all in town Atlanta Real Estate Agents have chosen

Keller Williams as their Broker.

Market Share1 out of every 6 real estate transactions involves a Keller

Williams agent. Keller Williams Realty sells more homes than

any other company in North America

TeamworkKeller Williams Realty was designed to reward agents for

working together – to serve clients better. This is an efficient

“market within a market” that helps sell you home faster.

SuccessKeller Williams Realty is the fastest growing real estate

company in North America and in 2014 became the largest as

well.

Thank YouThank you for the privilege and

opportunity to work with you. As

always, feel free to call me if you have

any questions. I look forward to

meeting with you and helping you

achieve a successful sale.

Rick Baldwin, Realtor

Keller Williams Realty Metro Atlanta

315 W Ponce de Leon ave, Ste 100

Atlanta, GA 30030

Cell: 404.565.7198

Office: 404.564.5560

rick@rbaldwinhomes.com

www.rickbaldwinhomes.com

www.facebook.com/rickbaldwinhomes