prague forum 2000 - tahrir, taksim, sao paulo: a new generation of politics?

Telefónica Global Millennial Survey: Global Results_

Learn more at telefonica.com/millennials#TEFMillennials

Learn more at telefonica.com/millennials

MethodologyTelefónica in partnership with the Financial Times, commissioned 12,171 online quantitative interviews among Millennials, aged 18-30, across 27 countries in six regions. Penn Schoen Berland conducted the survey from 11 January – 4 February 2013. Country sample sizes represented in the global number are weighted by the percent of the population in each country with access to the Internet. The global margin of error is +/-.9 percent.

Please note, questions in which answer choices are mutually exclusive and all answer choices are displayed, percents may not add up to exactly 100% due to rounding.

• The largest and most comprehensive global study of adult Millennials conducted to date_

Introduction


Key Themes

1 Economy and Employment

2

Faith in Self and Others

Technology: The Great Connector

3

4

Government Relations

Economy and Employment_

01


Career Progression More Important Than Fame Or PoliticsHow important are the following life accomplishments to you personally? (showing % saying very and somewhat important)

Making it to the top of your career

Being an entrepreneur

Being famous

Being in politics

81%

55%

32%

18%


Professional Progressions Are Keeping Millennials Up At Night

6

63%say

it is difficult for their generation to progress from school to the workplace environment

Millennials Saying It’s Difficult To Progress To The Workplace

Japan76%

Argentina 75%

Mexico 72%

Italy 91%

Korea 87%

Spain 80%

C.R.

80%

France 77%

Turkey 76%


The Economy Is The Most Important Issue In Europe, Particularly Western Europe

North America

Latin America*

Asia

Central & Eastern Europe

Western Europe

Middle East & Africa*

#1. Social Inequality: 19%#1. Education: 19%

#1. The Economy: 34%#2. Social Inequality: 15%

#1. The Economy: 22%#2. Social Inequality: 17%#2. Poverty: 17%

#1. The Economy: 24%#1: Social Inequality: 24%

#1. Terrorism: 19%#2. Political Unrest: 13%

#1. The Economy: 46%#2. Education: 12%

The most important issue facing the region where you live

*The Economy Ranks:#4 in LatAm (11%)#4 in MEA (10%)


Few Believe The Economy Is On The Right Track, Except For Millennials In Asia

8


The Gap Between The Rich And The Poor Is Expanding In Their Countries

Global North America

Latin America

Western Europe


Asia Middle East & Africa

62% 63%47%

66% 60% 66%50%

38% 37%53%

34% 40% 34%50%

Expanding Shrinking

Millennials Saying The Gap Is Expanding

Germany77%

Japan 75%

Korea 71%

France 70%

Government Relations_

02


Believe Governments Put Their Needs Before Those Of Its Citizens

26% 19% 16% 20% 15%33% 32%

74% 81% 84% 80% 85%67% 63%

My government puts the best in-terests of the government first

My government puts the best in-terests of the citizens first


Believe That Governments Underserve Those In Greatest Need

63%18%

19%

North America

71%

16%

13%

Latin America

66%21%

13%

Western Europe

61%27

%12%

Middle East & Africa

81%

11%

8%


There is not enough support for those most in need

There is the right amount of support for those most in need

There is the too much support for those most in need

75%

18%

7%

Asia


Europeans Believe Most Strongly That Government Has A Negative Impact On Their Lives

Overall, what kind of impact does your government have on your life?


Asia


Western Europe

Latin America

North America

Global

48%

63%

34%

30%

41%

49%

51%

46%

37%

66%

70%

59%

51%

49%

PositiveNegative


North and Latin American Millennials Believe An Individual’s Participation Can Make A Political Difference


Latin America

Western Europe



45%

60% 58%

45%

31%37%

55%54%

40% 42%

55%

69%63%

40%

One person’s participation does make a dif-ference

03Faith in Self and Others _

15


I don't believe I can make a local difference

I believe I can make a local difference

Global

North America

Latin America

Western Europe


Asia


62%

82

82

59

56

50

67

38%

18

18

41

44

50

33

Who Can “Make A Local Difference”?

16

Most strongly believed in the Western Hemisphere


I don’t believe I can make a global difference

I believe I can make a global difference

Global

North America

Latin America

Western Europe


Asia


40%

51

62

29

25

34

48

60%

49

38

71

75

66

52

Who Can “Make A Global Difference”?

17

Most strongly believed in Latin America


CL 58%

18

US

US 52%

MX 68%

CO 73%VZ 66%

PEPE 68%

BRBR 58%

ZA 68%

EG

EG 53% IN 60%

KO KO 52%

SP

SP29%

AR

AR 47%

FR

FR 21%CZ

CZ 28%

RU

RU 22%

CN 27% JPJP 22%

UK

UK 37%DE

DE 30%

Globally, 40% of Millennials believe they can make a global difference

“Yes, I Can” Pockets Of Optimism In Several Key Countries

% saying “I believe I can make a global difference””


Open To Others’ Religious Beliefs

GlobalNorth America

Latin America

Western Europe


AsiaMiddle East & Africa

Very open 37% 38% 46% 37% 21% 36% 39%

Somewhat open 39 40 33 38 38 42 38

Not very open 14 13 13 12 23 13 16

Not at all open 10 10 7 13 17 9 6

say they areopen towardother religionsand beliefs outsidetheir own

76%


Willing To Consider Marrying Outside Of Their Faith

GlobalNorth America

Latin America

Western Europe


AsiaMiddle East & Africa

Yes 45% 52% 56% 49% 32% 43% 29%

Maybe 35 27 31 33 46 39 27

No 19 20 13 17 22 17 42

say theywould consider marrying someonewith differentreligious beliefs

80%

Technology:The Great Connector_

04


83%

Millennials Are A Smartphone Generation

Globally 76% say “I own a smartphone”24% carry with them 3 or more devices at all times

North America

Latin America

Middle East & AfricaAsia

68%

72%


60%

Laptop83%

Desktop50%

Tablet37%

Laptop 62%

Desktop 58%

Tablet 22%

Laptop72%

Desktop49%

Tablet22%

Laptop 66%

Desktop 45%

Tablet 20%

Laptop 77%

Desktop 49%

Tablet 31%

Laptop 64%

Desktop 56%

Tablet 23%

Global smartphone penetration in 2011: 30%*

71%

Western Europe

79%


Constantly Connected, Constantly Online

Globally, Millennials spend an average of 6 hours online every day

7 hours

7 hours

North America

Latin America

Central & Eastern EuropeWestern Europe


Asia

5 hours

5 hours

6 hours

6 hours


Technology Has Helped To Better Inform Them About Political Issues


Latin America

Western Europe



90% 92% 95%82%

89% 90% 92%

Agree Disagree

Technology has made me better informed about political issues in my country


Social Media Plays A Role In Current Political Events


Latin America

Western Europe



85% 87%92%

77% 73%

85%92%

Social media plays an important role in current political events and movements in my country (showing strongly agree and agree)


Social Media Helps Millennials To Listen And Contribute Most strongly felt in North America

52%say

Social media makes it easier to listen AND contribute to the dialogue of today

Social media makes it easier to LISTEN to the

dialogue of today

20%say

Social media makes it easier to

CONTRIBUTE to the

dialogue of today

19%say

Learn more at www.telefonica.com/millennials

#TEFMillennials

prague forum 2000 - tahrir, taksim, sao paulo: a new generation of politics?

Business

government firstmy government

economy ranks

latin american millennials

north america49

latin america27

global results

global number

global difference60