Pragmatic Steps to Implement Big Data Analytics

Alton Alexander

@AltonDataSci

Thanks to our Sponsors!

About Alton

• Insights manager at MRM//McCANN

• B2B Marketing Analytics

http://venturebeat.com/2015/03/17/why-data-scientists-and-marketing-technologists-are-the-hottest-jobs-of-2015/

Agenda

• What to do before taking any steps

• The pragmatic steps to implementing big data analytics

• Case studies with audience participation

Tom Post says:

- Have an idea of the story before the interview

- Provide value

- Everything is about storytelling

https://doubleclix.wordpress.com/2014/12/07/business-users-shouldnt-touch-hadoop-even-with-a-99-foot-pole/

What is the end goal?

What is the end goal?

• Increased clarity: Infer the essentials from an onslaught of data

• Deliver actionable: Make a fundamental succinct inference that matters

• Add value: The numbers themselves aren’t the insight. Tell the story.

What universal skills will we need to achieve the end goal?

• Hacker Behavior

• GRIT: Persevere, Flourish, Succeed

• Self-Awareness

• An aversion to distractions

• A drive to work better

https://www.americanexpress.com/us/small-business/openforum/articles/5-traits-great-high-growth-hires

The Pragmatic Steps to Big Data Analytics

• Be a data scientist

The Pragmatic Steps to Big Data Analytics

With the end goal in mind:

• Collect

• Store

• Transform

• Model

• Predict

• Present results

http://horicky.blogspot.com/2013/08/six-steps-in-data-science.html

Becoming a Data Scientist –Curriculum via Metromap

http://nirvacana.com/thoughts/becoming-a-data-scientist/

Top 10 Steps to a Pragmatic Big Data Pipeline

https://doubleclix.wordpress.com/2011/11/10/top-10-steps-to-a-pragmatic-big-data-pipeline/

http://www.computerworld.com/article/2899647/the-data-science-ecosystem.html

From Dan McKinley’s must read article http://mcfunley.com/choose-boring-technology

• Embrace boredom

• Optimize globally

• Choose new technology sometimes

• Just ship!

From Dan McKinley’s must read article http://mcfunley.com/choose-boring-technology

The way you might choose technology in a world where choices are cheap: "pick the right tool for the job."

The way you choose technology in the world where operations are a serious concern (i.e., "reality")

http://www.computerworld.com/article/2882819/learn-how-to-crunch-big-data-with-r.html

Case Studies

• Discussion:

– Don’t feel intimidated

– Don’t try to impress

– Be realistic and sensible

What universal skills will we need to achieve the end goal?

• Hacker Behavior

• GRIT: Persevere, Flourish, Succeed

• Self-Awareness

• An aversion to distractions

• A drive to work better

https://www.americanexpress.com/us/small-business/openforum/articles/5-traits-great-high-growth-hires