Pragmatic Research – Lean UX beyond validation (UXCamp London 2013)

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Post on 12-Apr-2017




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<ul><li><p>PRAGMATIC RESEARCHLean UX beyond validation</p><p>Michel Jansen</p><p>@dawuss</p></li><li><p>Aint nobody got time for that!</p></li><li><p>The only constant is changeHeraclitus</p></li><li><p>1. Build MVP 2. Validate 3. Iterate</p></li><li><p>assumptions(a.k.a. hypotheses)</p></li><li><p>building the right thing &amp; </p><p>building the thing right</p></li><li><p>facts &gt; assumptions</p></li><li><p>who what why how</p></li><li><p>facts &gt; assumptions</p></li><li><p>who are my users?</p></li><li><p>who are my competitors users?</p></li><li><p>what do they hate about it?</p></li><li><p>what are their behaviours, their motivations and attitudes?</p></li><li><p>online field research</p></li><li><p>Loves food</p></li><li><p>Loves food</p><p>Refuses to give up food she enjoys</p><p>Expects healthy food to be affordable, tasty and easy to prepare</p></li><li><p>use the product, Luke</p></li><li><p>data</p></li><li><p>search data</p></li><li><p>Grounded Theory</p></li><li><p>develop an understanding of experience from the ground up, step by step, through successive levels of analysis, that is based </p><p>on observations.</p></li><li><p>PRAGMATIC RESEARCHLean UX beyond validation</p><p>Michel Jansen</p><p>@dawuss</p></li></ul>