Pragmatic Research Lean UX beyond validation (UXCamp London 2013)

Download Pragmatic Research Lean UX beyond validation (UXCamp London 2013)

Post on 12-Apr-2017

554 views

Category:

Design

9 download

TRANSCRIPT

  • PRAGMATIC RESEARCHLean UX beyond validation

    Michel Jansen

    @dawuss

  • Aint nobody got time for that!

  • The only constant is changeHeraclitus

  • 1. Build MVP 2. Validate 3. Iterate

  • assumptions(a.k.a. hypotheses)

  • building the right thing &

    building the thing right

  • facts > assumptions

  • who what why how

  • facts > assumptions

  • who are my users?

  • who are my competitors users?

  • what do they hate about it?

  • what are their behaviours, their motivations and attitudes?

  • online field research

  • Loves food

  • Loves food

    Refuses to give up food she enjoys

    Expects healthy food to be affordable, tasty and easy to prepare

  • use the product, Luke

  • data

  • search data

  • Grounded Theory

  • develop an understanding of experience from the ground up, step by step, through successive levels of analysis, that is based

    on observations.

  • PRAGMATIC RESEARCHLean UX beyond validation

    Michel Jansen

    @dawuss