präsentation öff 2009112 v3 englisch

ICV Public Relations Committee

International Controller Association eV | Herwig Friedag | 2009 | page 2


Hits (visits) per annum

250,000 blog / Wiki views

400,000 visitors with 6 million page views

Public Relations Committee (PR Team)

Press and the Internet

Set up in 1996With its own press officer (Hans-Peter Sander) since 1997:With a dedicated ICV homepage since 1997:


Costs / revenues of committee worka) Current costs / revenues

Budget 2009 Forecast

Current committee costs incl. press 78 83

Internet income 41 35

b) Project costs Web 2012

Costs 35 45anticipated project work



The TeamHerwig FriedagBrigitte Dienstl-Arnegger (from 07/2009)

Aiste Lörgen (to 07/2009)

Silke NeunzigJens ObermöllerHans-Peter SanderMichael SpinaRainer StelzerNicoleta Thomka

Our management board partner:Adrianna Lewandowska

ResponsibilityTeam-LeaderWeb EditorIntegration of work groupsSecurity, co-ordinationControllingWikiPress / blog / E-newsAdvertising revenue, “Terrier”Parental leaveEnglish Website, translations




Our programme:

Purpose and goals of the committee’s work - Rainer Stelzer 3 min

ICV Internet presence (Web 2012) Overview - Herwig Friedag

3 min

International ICV pages - Nicoleta Thomka 3 min

Work group pages - Brigitte Dienstl-Arnegger 5 min

ICV publications (Print 2012) - Hans-Peter Sander 3 min

2010 implementation planning - Michael Spina 3 min

Group work: wishes, ideas, suggestions 30 min

Presentation of the outcome of the work 15 min

Concluding survey / future perspectives - Herwig Friedag 5 min



Objectives, strategy and implementation

Purpose and goals of the committee’s work - Rainer Stelzer 3 min

ICV Internet presence (Web 2012)

Overview - Herwig Friedag

International ICV pages - Nicoleta Thomka

Work group pages - Brigitte Dienstl-Arnegger

ICV publications (Print 2012) - Hans-Peter Sander

2010 implementation planning - Michael Spina

Group work: wishes, ideas, suggestions

Presentation of the outcome of the work

Concluding survey / future perspectives - Herwig Friedag



„Der PR-committee ist zuständig für die externe / interne Kommunikation

auf der Basis gezielter, professioneller PR-Arbeit“ *

* Spielregeln des ICV

“The PR committee is responsible for external / internal communication

based on targeted, professional PR work” *

* ICV operational rules


Purpose of the committee's work

A purpose is understood as being a motive for a goal-oriented activity or behaviour. Without “movement / action” there is no purpose and as a consequence of this – no effect either.

The purpose of our committee's work is based on the ICV´s overall strategy:


”We are improving the popularity of the ICV in the European professional audience”


Goals of the committee's work

We place the ICV’s sustainable controlling approach as management concept and the role of the controller as partner to the management at the very centre of our communication.

And it is these topics that we communicate to a professional audience, in particular to: - Members of the International Controller Association (ICV)- Controllers / Chief Financial Officers- Members of universities (economics)

We use the following media to do this:

- the trade press- the intranet / Internet

Internationality is achieved by the intensive use of English as well as the regional languages in our target countries.



Limitation of the committee's work

The committee recognises the restriction of our financial resources and supports the Association’s work by:

- co-financing PR work via revenue-earning activities

- increasing membership by generating member benefits



Our strategic topics

Our four-year programme

Expanding the ICV website Web 2012 (start 11/2008)

Active relations with the press Print 2012 (start 11/2009)

Future members (students) Uni 2012 (probable start 01/2011)





Purpose and goals of the committee's work - Rainer Stelzer

ICV Internet presence (Web 2012) Overview - Herwig Friedag

3 Min

International ICV pages - Nicoleta Thomka 3 Min

Work group pages - Brigitte Dienstl-Arnegger 5 Min







ICV Internet presence (Web 2012), overview

Europe-wide domain address www.controllerverein.com www.controlling-online.eu

appointment of a web editor May 2009 overhauling the web layout May 2009

and encompasses the following sub-projects:

1: ControllingWiki started last January2: Knowledge search function,

accumulation of knowledge3: Member benefits ICV community4: Current items YouTube, translations5: Career German/English career tips



ICV Internet presence (Web 2012) And there are so many other smaller matters:

The integration of the Polish and Austrian homepages

Apart from YouTube also Slideshare integration for pdf´s and ppt´s

Application for membership

We present: with an image of ICV supporters / sponsor logos

Controlling TV (only in German)

Integration of current press reports (only in German) Attempt to generate revenue with advertising blocks

(Quartermedia and affiliates)



ICV Internet presence (Web 2012)International ICV pages


10 languages Budget of € 10,000 for translations

Country-specific pages accessible via short URLs:http://www.controllerverein.com/ch /pl, / bg, /hu, etc.

On the English ICV page: - Login for members - Registration and English E-news archive - ControllingWiki - Controller statements

- Current international reports under “international” - Career: career advice / jobs

Contact for all questions / problems:Nicoleta Thomka: [email protected]


ICV Internet presence (Web 2012)Extensive Polish ICV homepage


Contacts for our Polish colleagues:Edyta Szarska, Andrzej Derkowski, Justyna Debska


ICV Internet presence (Web 2012)Examples of foreign-language pages (Hungarian)



ICV Internet presence (Web 2012)The ICV work groups in the internet

The structure of the work group pages

Our wishes

How we as work group leaders wish to provide the ICV members with even better support



ICV Internet presence (Web 2012)work group pages: a) structure

For a long time the work groups have their own pages at www.controllerverein.com > Arbeitskreise [work groups].

The traditional work group pages are laid out as follows A portrait of the work group with space for “philosophy”, “orientation” and “the work group’s objectives”

Contact Events History The minutes (Accessible to members only).



ICV Internet presence (Web 2012)work group pages: a) structure



ICV Internet presence (Web 2012)work group pages: b) regional pages


The classification of the German work group pages on regional lines is new. It makes it possible to have

1. a more rapid overview of the offers within a particular region.

2. an additional “regional page” where the region can present itself together with its regional executive, and further offers and events.


ICV Internet presence (Web 2012)work group pages: b) regional page



ICV Internet presence (Web 2012)our wishes

The following basically applies:

The scope and level of detail of the work group pages primarily falls within the area of responsibility and depends on the commitment of the work group leader and of the members of work groups.

The optical layout – whether graphics, photos or sub-headings are being worked on – can also be adjusted by the page editor within a preset broad framework.

You will find below brief snapshots of how this can look like.



ICV Internet presence (Web 2012)Examples of work group pages (reports from the Mecklenburg-Vorpommern work group)



ICV Internet presence (Web 2012)Examples of work group pages (Contact - North 1 work group)



ICV Internet presence (Web 2012)Examples of work group pages (Portrait of the Berlin-Brandenburg work group)


And on top of that there is more on offer, such as “work group members”,“Co-operation with universities” and “Information from the work group leadership”


ICV Internet presence (Web 2012)our wishes

We would like to have informative, but above all lively work group pages.

With a good mix of reports and photos, interviews and portraits, with facts and background information, with professional and human interest topics.



ICV Internet presence (Web 2012)Our contribution, so that our / your ICV homepage achieves excellence:

1. With your support: an even more user friendly structure of our ICV homepage1. Our “friendly-edit” for all2. Our web editor has been supporting the work group leaders since mid-2009.

I look forward to receiving your suggestions and tasks! Brigitte Dienstl-ArneggerWeb editorial office: controllerverein.comMail address: [email protected]










ICV publications (Print 2012) - Hans-Peter Sander 3 Min






ICV publications (Print 2012)

Expanding the ICV print media:- in future CM with 10 pages “ICV in CM”- CM special: “Controlling International” and “Expert work group report”

Intensification of the ICV’s press relations Support of the press relations of regional work groups Creating a relationship between those with an interest in controlling

and the ICV and generating revenues (€ 25,000):- German Controllers´ E-News (fortnightly, 11,400 subscribers)- Polish ICV Newsletter (monthly, 650 subscribers) - English International Controllers´ E-News (monthly, 11,300 subscribers)

Controlling Blog (600 hits / day) Podcasts for the ICV homepage



Expansion of ICV print media

CM with 10 pages in future

- work group portraits

- reports on the work of work groups - reports on conferences

- contribution to “editorials”

CM special

- “Controlling International”

- new: “Expert work group report”



Intensification of the ICV press relations

Continuity and relevance Using the local press



Support of regional ICV press relations

Support by the press officer Tips for “local press relations” However:

press relations are to be carried locally











2010 implementation planning - Michael Spina 3 Min





2010 implementation planning

1. CBC Controlling Business Communitya web-based social network as a communication platform for controllers; Martin Herrmann has taken over the management of the project – with Silke Neunzig and Michael Spina also being in the CBC team

CBC goals Supporting the facilities allowing direct contact amongst ICV members Strengthening collaboration within the ICV organisation Improving the ICV market presence with respect to its members

Supporting the work of work group leaders by central address administration: work group members / guests /

those interested in controlling

Addressable contact with those interested in controlling for advertising purposes (ICV events) and ICV membership




CBC project

CBC schedule September 2009:

Issuing of goals and actions by the management board,drawing up of specifications by Qbus

November 2009:Tenderers’ responses,Evaluation and recommendation

January 2010:Presentation and approval by the ICV management board

Until mid-March 2010:Scheduling, tests and pilot operation

May 2010 / prior to CC 2010:Start of live operations

√


Further 2010 implementation planning

2. for members only(attractive homepage content only for ICV members)

3. Controlling literature (book reviews, author statements, readers-forum, amazon link)

4. The ICV lives in the “ICV in CM ” (each CM edition with 10 pages of reports on the ICV life)












Group work: wishes, ideas, suggestions 30 Min





Wishes related to the ICV PR work and ideas for the successful implementation of the group topics:

Team 1: Web 2012 - general pages

Team 2: Web 2012 – content only for ICV members

Team 3: Print 2012 – “ICV in CM” – 10 pages for the ICV

Team 4: regional press relations



Survey

Please help us to perform even better



Future perspectives

Controlling as defined by Deyhle should not only be perceived as control / monitoring in the narrow sense of the word

Controllers constitute an important profession within our society and they contribute to sustainable economic development

Europe is growing closer together and we as European controllers are making a contribution to this

This is why we get involved in the International Controllers´ Association (ICV)

This is why we need wide-ranging PR work

Thanks for your support!


präsentation öff 2009112 v3 englisch

Documents

icv websiteweb

pr committee

zer icv internet presence

icv operational rules

dedicated icv homepage

associations work

member benefits icv

professional pr work