präsentation maximilian schierstädt bei transformingmedia
DESCRIPTION
Präsentation auf der transformingMEDIA am 05.11.2014 in Nürnberg.TRANSCRIPT
An introduction to Readly The new way to read
Who is Readly?
• The world’s leading digital platform for unlimited magazine reading (”all-you-can-eat”)
• Founded in Sweden (Växjö and Stockholm)
• Service launched March 2013
• Additional offices in UK (London), US (New York, Austin), Germany (Berlin)
• Content from 8 countries• ~ 700 titles• ~ 8500 issues• Growing daily
• Customers in 100+ countries
The new way to read magazines…
…is just as it used to be.
The service
• Magazines on your tablet and smartphone
• National and international content
• “All-you-can-read” at fixed price € 9,99
• 14 day free trial
• One account, 5 devices
• Quick and easy download
• Online and offline
The service - in more detail
Available on
and now Available in Germany
• de.readly.com launched
• Starting portfolio • of 70 German language magazine
• from 5 German publishers
• weekly growing
• Well resonated in media & press
• Markting kicked off
• Publisher acquisition ongoing
• Team Building in Berlin
Enhancing the user experience
• Favourites
• Bookmark
• Share
• Basic search (titles)
• Personal profiles (Q4)
• Preferences (Q4)
• Rate content (Q4)
• Advanced search: content, topics (Q4)
• Additional revenue• Revenue share (2/3) based on readership
• Capitalize on back issues (~ 80 % of readership)
• Extend reach (audited circulation)
• Readership data (analytics)
• Revitalize “lost” subscribers
• Marketing partnership (CPA)
• Defend/build ad revenue• Exposure data
• Response data
What’s in it for publishers?
Our beliefs• We want to stimulate reading
– for both development and recreation
• Content is king – need both well-known titles and wide range of specialist magazines
• Taking print version on-line ensures quality of material and reading experience (editing/ layout)
• Fixed price (“all-you-can-eat”) attractive model for both consumers and publishers – one connection and one price for all content
• Fast and easy access is a must
Digital Magazines – The Right Way
Digital Magazines – The Right Way