practici eficiente in atragerea clientilor companii
TRANSCRIPT
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Laurentiu MarianCluj, 05.12.2012
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Cine sunt si ce am ispravit?
• Head of Accounts – MindMagnet• Sales Manager – MindMagnet• Account Manager – Vitrina Felix Media• Marketing Specialist – World Vision Romania• Research Analyst – Kerkhoff Consulting• Sales Operator – Gericom Romania
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Ce vinzi?Defineste-ti produsulDefineste-ti punctele tari / slabeAnalizeaza piata / concurentaUnique Selling PropositionRelevanta produsului pentru domeniu
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Cui vinzi?Cunoaste-ti foarte bine clientii:
Nevoile lorPosibilitatile lorStrategiile lorPozitia lor pe piataDisponibilitatea lor de a investiFactorul de decizie
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Cum vinzi?Esti persoana potrivita in locul potrivit?Poti vinde orice? Daca da, poti vinde bine?Ai cumpara daca ti-ai vinde tie insuti/-ati?Iubesti ceea ce faci?
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Cei 4 “S”
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B2B vs. B2CNeed vs. WantHandshake vs. MilkshakeContinut vs. FormaNew Business vs. New Markets
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Inbound vs. Outbound Marketing
LEGEA SEDUCTIEI
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Traditional MarketingTelefonDirect EmailTVRadioPrint
PRO & CONs
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Digital is the new BlackContent Marketing - articole online - testimoniale clienti - forumuri de specialitate - bloguriSocial Media - LinkedIn Rezultate: Lead-uri mai bune
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NetworkingBusiness ClubsOnline GroupsForumsSocial EventsSesiuni de trainingBrunchesEtc.
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EventsCSRConferinteEvenimente culturaleEtc.
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Personal BrandingPersonal BlogSocial MediaPublic EventsTrainingsArticlesForumsEtc.
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Sky is the limit !
http://www.youtube.com/watch?v=wkT5yzZrml8(interview scene*)
* Preview limitat de drepturile de autor
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Multumesc!Email: [email protected]: http://facebook.com/laurentiumarWeb: http://about.me/laurentiumarian