Nasheen Liu, VP Marketing

Original article published by @MarketingProfs

5 Tips for Marketing to Win Love From Sales

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Tip No. 1

Be Specific When Asking for Sales’ Input Don’t ask open-ended questions Focus on their priorities Define context and seek actionable input

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Tip No. 2

Act Like an Expert in Your Own Domain Yes-sayers don’t necessarily get respect Do research. Be confident. Provide Insights. Prepare business cases about “why” & “why not”

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Tip No. 3

Every E-mail to Sales Should be a Valuable One Make subject line meaningful and intriguing Get to the “selling points” front and center Never forward anything without a synopsis

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Tip No. 4

Align Your Plan With the Sales Cycle Understand nature of sales cycle Make activity plan “top-heavy” Plan follow-up accordingly

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Tip No. 5

Help the Ones Who Want to be Helped Don’t try too hard to impress everyone Work with those who are eager to receive help Identify champions and promote their successes

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Enjoyed These Tips And Want to Know More?

My original article is published on MarketingProfs:

http://www.marketingprofs.com/articles/2013/11576/five-tips-for-marketing-to-win-love-from-sales

You can also find me on: www.theITmediagroup.com

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