ม.ล. ลือศักดิ์ จักรพันธุ์M.L. Luesak Chakrabandhu

DVP Business DevelopmentDVP Business Improvement CenterIT DirectorS&P Syndicate Public Company Limited

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Practical Financial Activities for Growing BusinessPractical Financial Activities for Growing BusinessPractical Financial Activities for Growing BusinessPractical Financial Activities for Growing Business

For Finance and Banking Department

Martin de Tours School of Management and EconomicsAssumption University

S&P Company OverviewS&P Company Overview

Sections

S&P Funding and Cash Management

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Financial Knowledges in Action

Financially Literate Team

S&P Business Overview

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S&P Business StructureS&P Business Structure

Domestic Restaurants & Bakery• 6 Brands with 113 Restaurants and 301 Bakery Shops – Total of 414 fully-owned outlets, S&P, Patara, Bluecup, Patio, Vanilla, Grand Seaside• JV Brand with 25 outlets Haagen-Dazs Ice Cream• Franchised Brand 1 outlet Tonkatsu Maisen

Domestic Restaurants & Bakery• 6 Brands with 113 Restaurants and 301 Bakery Shops – Total of 414 fully-owned outlets, S&P, Patara, Bluecup, Patio, Vanilla, Grand Seaside• JV Brand with 25 outlets Haagen-Dazs Ice Cream• Franchised Brand 1 outlet Tonkatsu Maisen

Overseas Restaurants• 6 brands with 21 outlets in 7 countries• Countries: UK, Switzerland, Singapore, Taiwan, Malaysia, China, and Austria

Overseas Restaurants• 6 brands with 21 outlets in 7 countries• Countries: UK, Switzerland, Singapore, Taiwan, Malaysia, China, and Austria

Retail Products• Quickmeal Frozen Food, GABA Rice, S&P Sausages, Jelio Jelly, Delio Cookies,

Mooncakes, Simply Thai

Retail Products• Quickmeal Frozen Food, GABA Rice, S&P Sausages, Jelio Jelly, Delio Cookies,

Mooncakes, Simply Thai

Other Services• S&P Delivery Service (Call Center 1344 & www.snpfood.com E-commerce)

• S&P Caterman – Catering Service

Other Services• S&P Delivery Service (Call Center 1344 & www.snpfood.com E-commerce)

• S&P Caterman – Catering Service

Domestic Restaurant & BakeryUnderlying growth of the company

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Our portfolio of brands cater needs of various segmentsOur portfolio of brands cater needs of various segments

Domestic Restaurants & Bakery• Over 75% of Total Revenue comes from domestic restaurant and bakery operation• 5 major brands capturing different customer segments

S&P - A chain of Contemporary Thai Restaurants & Bakery Shops, serving both Thai and international cuisine where everyone can enjoy a relaxing and friendly atmosphere.

Patara – Targeting high-end customers, Patara restaurant offers authentic yet innovative Thai food in an elegant and intimate Thai contemporary setting. Patara currently operates in 5 countries with 8 outlets

Bluecup - Complementing the S&P restaurant and bakery concepts, 202 Bluecup corners and 2 stand alone cafe offer customers the best selection of coffee and beverages.

Patio – Targeting a more worldly middle class. patio is an east/west home cafe featuring Asian and western favorites in a cozy, stylish, and relaxing atmosphere.

Vanilla – Vanilla's group of innovative, original cafes and restaurants serve a wide selection of high-quality international cuisine, bakery. Vanilla targets a younger crowd who enjoys a trendy and exciting dining experience

Grand Seaside – A seafood & contemporary Thai food restaurant in a relaxing and friendly atmosphere, surrounding with a beautiful beach and sea.

Domestic Restaurants & Bakery• Over 75% of Total Revenue comes from domestic restaurant and bakery operation• 5 major brands capturing different customer segments

S&P - A chain of Contemporary Thai Restaurants & Bakery Shops, serving both Thai and international cuisine where everyone can enjoy a relaxing and friendly atmosphere.

Patara – Targeting high-end customers, Patara restaurant offers authentic yet innovative Thai food in an elegant and intimate Thai contemporary setting. Patara currently operates in 5 countries with 8 outlets

Bluecup - Complementing the S&P restaurant and bakery concepts, 202 Bluecup corners and 2 stand alone cafe offer customers the best selection of coffee and beverages.

Patio – Targeting a more worldly middle class. patio is an east/west home cafe featuring Asian and western favorites in a cozy, stylish, and relaxing atmosphere.

Vanilla – Vanilla's group of innovative, original cafes and restaurants serve a wide selection of high-quality international cuisine, bakery. Vanilla targets a younger crowd who enjoys a trendy and exciting dining experience

Grand Seaside – A seafood & contemporary Thai food restaurant in a relaxing and friendly atmosphere, surrounding with a beautiful beach and sea.

STRICTLY CONFIDENTIAL

Domestic Restaurant & BakeryUnderlying growth of the company

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Sample of our products from various segmentsSample of our products from various segments

STRICTLY CONFIDENTIAL

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Expanding the footprint into international marketplace

International PresenceInternational Presence

ThailandThailand

SingaporeSingapore

ChinaChina

JapanJapan

TBD

SwitzerlandSwitzerland

TaiwanTaiwan

AustriaAustria

United KingdomUnited Kingdom

Malaysia

S&P Company Overview

Agenda

S&P Funding and Cash ManagementS&P Funding and Cash Management

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Financial Knowledges in Action

Financially Literate Team

Being a listed company

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S&P Key AdvantagesS&P Key Advantages

Financial Benefits• Fund raising & greater borrowing power• Attracting investors• Opportunity to implement employee share option

Financial Benefits• Fund raising & greater borrowing power• Attracting investors• Opportunity to implement employee share option

Long-term Benefits• Financial control and governance• Professional management team appointment• Public awareness in company's products and services• Status of fast growing and transparent enterprise• Employee confidence

Long-term Benefits• Financial control and governance• Professional management team appointment• Public awareness in company's products and services• Status of fast growing and transparent enterprise• Employee confidence

Cash rich business

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Fund InvestmentsFund Investments

Note: Financial statements available at www.sandp.co.th

Cash rich business

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Borrow for global operationsBorrow for global operations

Note: Financial statements available at www.sandp.co.th

BANK OVERDRAFT (bank’s lending base rate +0.5%)S&P Restaurant Limited: GBP 32,330 or approximately THB 1.58 million (December 31, 2011)GBP 34,717 or approximately THB 1.74 million (September 30, 2012)

LONG-TERM BORROWINGS

“Local Currency”

S&P Company Overview

Agenda

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Financial Knowledge in ActionFinancial Knowledge in Action

Financially Literate Team

S&P Funding and Cash Management

Growth Strategy

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Back to Basic “Ansoff's Matrix”Back to Basic “Ansoff's Matrix”

S&P Vision“The world’s favourite Thai restaurant, bakery and food products”

Nation-wide strengths leverage

ASEAN as “Home Ground”

Upgrading “Multinational” to “Global”

ASEAN

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Key Facts (end of 2011)Key Facts (end of 2011)

•• ASEAN+3 Population: 2.1 billion (31.0% of world's population)• ASEAN+6 Population: 3.4 billion (49.0% of world's population)• ASEAN+3 Urban Population: 21-100%• ASEAN+3 GDP: USD 16.46 billion (23.6% of world's GDP)• Thailand's share of Intra-ASEAN trade: 24.3%

•• ASEAN+3 Population: 2.1 billion (31.0% of world's population)• ASEAN+6 Population: 3.4 billion (49.0% of world's population)• ASEAN+3 Urban Population: 21-100%• ASEAN+3 GDP: USD 16.46 billion (23.6% of world's GDP)• Thailand's share of Intra-ASEAN trade: 24.3%

Source: www.asean.org

ASEAN Economic Community (AEC)

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AEC Key CharacteristicsAEC Key Characteristics

•(a) a single market and production base(b) a highly competitive economic region(c) a region of equitable economic development(d) a region fully integrated into the global economy

•(a) a single market and production base(b) a highly competitive economic region(c) a region of equitable economic development(d) a region fully integrated into the global economy

Source: ASEAN ECONOMIC COMMUNITY BLUEPRINT www.asean.org

ASEAN Economic Community (AEC)

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AEC Key Characteristics: a single market and production baseAEC Key Characteristics: a single market and production base

•Single market and production base's five core elements

+ free flow of goods + free flow of services + free flow of investment + freer flow of capital + free flow of skilled labour

•Single market and production base's five core elements

+ free flow of goods + free flow of services + free flow of investment + freer flow of capital + free flow of skilled labour

Source: ASEAN ECONOMIC COMMUNITY BLUEPRINT www.asean.org

WHAT to do and WHERE to go

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Appraising Opportunities: Reviewing Internal OptionsAppraising Opportunities: Reviewing Internal Options

WHAT to do and WHERE to go

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Appraising Opportunities: Knowing ChallengesAppraising Opportunities: Knowing Challenges

WHAT to do and WHERE to go

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Appraising Opportunities: Acquiring Local InformationAppraising Opportunities: Acquiring Local Information

It's time to have fun … with numbers

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Appraising Opportunities: Being PreciseAppraising Opportunities: Being Precise

S&P Company Overview

Agenda

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S&P Funding and Cash Management

Financially Literate TeamFinancially Literate Team

Financial Knowledges in Action

Needed Knowledges/Skills

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Managerial and Financial AccountingManagerial and Financial Accounting

Practical Financial Knowledges• Time Value for Money• Opportunity Costs• Marginal Costs of Products• Investment Return (NPV, IRR and ROI)• Financial Ratios

Practical Financial Knowledges• Time Value for Money• Opportunity Costs• Marginal Costs of Products• Investment Return (NPV, IRR and ROI)• Financial Ratios

Needed Knowledges/Skills

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Business Understanding: Internal & ExternalBusiness Understanding: Internal & External

Business knowledges• Macroeconomic knowledges• Primary Information Acquisition• Local Culture Understandings• People Skills• Marketing STP & Marketing Mix

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www.slideshare.net/luesak

Thank You

End of PresentationEnd of Presentation