practical and ethical use of social media for lawyers
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Using Social Media Tools in a Practical and Ethical Way Antonin Pribetic & David Whelan7th Annual Solo and Small Firm Conference and Expo
Using Social Media Tools in a Practical and Ethical Way
David Whelan
Using Social Media Tools in a Practical and Ethical Way Antonin Pribetic & David Whelan7th Annual Solo and Small Firm Conference and Expo
THE SOCIAL MEDIA ECO-SYSTEMIdentifying Social Media to Use
Using Social Media Tools in a Practical and Ethical Way Antonin Pribetic & David Whelan7th Annual Solo and Small Firm Conference and Expo
http:
//w
ww
.bus
ines
sins
ider
.com
/thi
s-rid
icul
ous-
grap
hic-
show
s-ho
w-t
he-in
sane
ly-c
ompl
icat
ed-
wor
ld-o
f-mob
ile-m
arke
ting-
wor
ks-2
012-
5
Using Social Media Tools in a Practical and Ethical Way Antonin Pribetic & David Whelan7th Annual Solo and Small Firm Conference and Expo
Where are Your Clients?
Stat
coun
ter.c
om:
http:
//gs
.sta
tcou
nter
.com
/#so
cial
_med
ia-C
A-m
onth
ly-2
0111
1-20
1204
Using Social Media Tools in a Practical and Ethical Way Antonin Pribetic & David Whelan7th Annual Solo and Small Firm Conference and Expo
Where are the Lawyers?
2011
Am
eric
an B
ar A
ssoc
iatio
n Le
gal T
echn
olog
y Su
rvey
Rep
ort,
Vol.
IV:
Web
an
d Co
mm
unic
ation
s Te
chno
logy
[Q
uesti
on 2
5, p
. IV-
28 “
Doe
s yo
ur fi
rm h
ave
a w
eblo
g/bl
og?”
; Q
uesti
on 2
8, p
. IV-
29, “
Do
you pe
rson
ally
mai
ntai
n a
lega
l to
pic
blog
for p
rofe
ssio
nal p
urpo
ses?
” ]
Using Social Media Tools in a Practical and Ethical Way Antonin Pribetic & David Whelan7th Annual Solo and Small Firm Conference and Expo
Where are the Lawyers?
2011
Am
eric
an B
ar A
ssoc
iatio
n Le
gal T
echn
olog
y Su
rvey
Rep
ort,
Vol.
IV:
Web
and
Com
mun
icati
on
Tech
nolo
gy [
Que
stion
27,
p. I
V-28
“D
oes
your
firm
mai
ntai
n a
pres
ence
on
Twitt
er o
r sim
ilar
mic
robl
og s
ervi
ces?
”; Q
uesti
on 3
5, p
. IV-
33, “
Do
you pe
rson
ally
use
or m
aint
ain
a pr
esen
ce o
n Tw
itter
or s
imila
r mic
robl
og s
ervi
ces
for p
rofe
ssio
nal p
urpo
ses?
” ]
Using Social Media Tools in a Practical and Ethical Way Antonin Pribetic & David Whelan7th Annual Solo and Small Firm Conference and Expo
Where are the Lawyers?
• LinkedIn is most popular professional profile site– 37% of law firms are on LinkedIn– 84.8% of lawyers are on LinkedIn
• May or may not be client-facing• May or may not also reflect activity by lawyers• Can raise same issues as Facebook, other
profile sites
2011
Am
eric
an B
ar A
ssoc
iatio
n Le
gal T
echn
olog
y Su
rvey
Rep
ort,
Vol.
IV:
Web
and
Com
mun
icati
on
Tech
nolo
gy [
Que
stion
26a
, p. I
V-29
“W
hich
onl
ine
com
mun
ities
/ s
ocia
l net
wor
ks d
oes
your
firm
m
aint
ain
a pr
esen
ce in
?”;
Que
stion
31,
p. I
V-31
, “W
hich
onl
ine
com
mun
ities
/ s
ocia
l net
wor
ks d
o yo
u pe
rson
ally
use
or m
aint
ain
a pr
esen
ce in
for p
rofe
ssio
nal p
urpo
ses?
” ]
Using Social Media Tools in a Practical and Ethical Way Antonin Pribetic & David Whelan7th Annual Solo and Small Firm Conference and Expo
What are Marketers Doing?
Info
grap
hic
cour
tesy
of V
izib
ility
Inc.
Rep
rese
nts
data
from
sur
vey
cond
ucte
d by
Vi
zibi
lity
and
Lexi
sNex
is o
f Leg
al M
arke
ting
Asso
ciati
on m
embe
rs in
late
201
1.
Full
info
grap
hic
avai
labl
e at
htt
p://
vizi
bilit
y.ne
t/bl
og/s
ocia
l-med
ia-in
-the
-lega
l-se
ctor
-info
grap
hic/
Using Social Media Tools in a Practical and Ethical Way Antonin Pribetic & David Whelan7th Annual Solo and Small Firm Conference and Expo
SOCIAL MEDIA STRATEGYDefine What You Are Going to Do and How
Using Social Media Tools in a Practical and Ethical Way Antonin Pribetic & David Whelan7th Annual Solo and Small Firm Conference and Expo
Create Connections, Not Money
http:
//m
asha
ble.
com
/201
2/05
/23/
soci
al-m
arke
ting-
info
grap
hic
Using Social Media Tools in a Practical and Ethical Way Antonin Pribetic & David Whelan7th Annual Solo and Small Firm Conference and Expo
Create a Social Media Policy
Info
grap
hic
cour
tesy
of V
izib
ility
Inc.
Rep
rese
nts
data
from
sur
vey
cond
ucte
d by
Viz
ibili
ty a
nd L
exis
Nex
is o
f Leg
al M
arke
ting
Asso
ciati
on
mem
bers
in la
te 2
011.
Ful
l inf
ogra
phic
ava
ilabl
e at
htt
p://
vizi
bilit
y.ne
t/bl
og/s
ocia
l-med
ia-in
-the
-lega
l-sec
tor-
info
grap
hic/
Using Social Media Tools in a Practical and Ethical Way Antonin Pribetic & David Whelan7th Annual Solo and Small Firm Conference and Expo
Measure: Blog RSS Followers
Using Social Media Tools in a Practical and Ethical Way Antonin Pribetic & David Whelan7th Annual Solo and Small Firm Conference and Expo
Measure: JetPack for WordPress
Using Social Media Tools in a Practical and Ethical Way Antonin Pribetic & David Whelan7th Annual Solo and Small Firm Conference and Expo
Measure: Google Analytics
Using Social Media Tools in a Practical and Ethical Way Antonin Pribetic & David Whelan7th Annual Solo and Small Firm Conference and Expo
Measure: Bitly.com Links
Add a + sign to any bit.ly link to see the statistics:
bit.ly/about-david-whelan+
Using Social Media Tools in a Practical and Ethical Way Antonin Pribetic & David Whelan7th Annual Solo and Small Firm Conference and Expo
Search Engine Optimization
• Improve the visibility of your Web site, blog, or social media accounts in search engines
• Basics– Create unique, accurate page titles– Use “friendly” Web page names:
http://thetrialwarrior.com/2012/05/11/i-hate-rss-scrapers-who-breach-my-copyright/
– Offer quality content
from the Google SEO Starter Guide: http://bit.ly/google-seo-starter-2010
Using Social Media Tools in a Practical and Ethical Way Antonin Pribetic & David Whelan7th Annual Solo and Small Firm Conference and Expo
Search Engine Optimization
• Promote yourself appropriately– Make your Web site / blog easy for search engines
to index– Contribute comments to other blogs (usually
provides way to link to your own)– Don’t over-re-use other people’s content– Integrate your activity so that, for example, blog
visitors can find you on Twitter and LinkedIn
Using Social Media Tools in a Practical and Ethical Way Antonin Pribetic & David Whelan7th Annual Solo and Small Firm Conference and Expo
Questions?
• Antonin Pribetic@APribetic
• David Whelan@DavidPWhelan