pr1- research techniques in film

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Megan TurnerPR1Research techniques in film

Primary research- this is when information is collected by yourself possibly using the information you have found and putting it into a survey or questionnaires. Primary research is found out by researching into various things like books, magazines and the internet.Secondary research- is a widely used method that involves collecting different information from already gathered information that could be from others or from the original primary research. Qualitative research- this is research done on target audiences and percentages on the chosen topic. This gives more of an understanding of what the audience is looking for, helping to research into what is needed.Quantitative research- includes information collected by surveys and questionnaires, this is to show ways on improvement and comments from the audience which is found helpful from companies and businesses. Having an opinion from people can create statistics for researching into unbiased results.Examples of Niche films:

Examples of Mainstream films:

Examples of Alternative films:

Audience profiling: Gender Age Socio-economic status Psychographic Geodemographic Sexual orientation Regional identity

This gives you an idea of the narrative of the film as there is a love triangle and also from the facial expression from Bridget Jones, its going to be a surprise in the end.

The movie poster has the main character directly looking.Primary optical area- you look more at the word Bridget as it stands out in the top left corner.

The colour of the font matches Bridget Jones as it did in the last film making it like a trademark.

From the movie poster you can tell what is going on in the film as there is a love triangle between the characters.

The film has become well known and when this sequel was released people already known along the lines of what is was based on so they barely include spoilers as such in the movie poster The tree branches are used in a way that is looks like veins with red colouring behind and also the way the branches cross over each other is almost like a basic stickman possibly voodoo being used in the woods.They arent giving away the film with the movie poster but there is a quote that you know something is going to happen in the woods in the film.They use this colour scheme to show it is a horror film, the red could mean danger and blood and then black is used to show the darkness of the film.Straight away you look towards the title of the film as there is not as much text.

The font is very horror like and bold, it also matches the way they have the blood running on the way by the title looks a little like its dripping.

The primary optical area focusses on the title of the film as it is in the centre of the movie poster.

The colour representation used in the movie poster is very dark and dull and this is commonly used in the horror genre which definitely suits the film itself.

The movie poster is indirect as the girl is walking away but then you can see a face in the blood that is looking directly and quite intimating like.

When analysing a poster, you should consider the following: What are the main colours used in the poster? What do they connote?The main colours used in the movie poster are dark and dull and fit in the horror genre, the red indicates blood and possible danger whereas the grey is quite miserable. What symbols are used in the poster? The visible face in the blood symbolizes death and danger and then the girl is shown wearing white which could stand for innocence and not knowing what she is doing as she is a child. What are the main figures/objects/background of the poster? The little girl is a main figure in the movie poster and in the background hidden is also the villain who is a main figure. There is also a tape recorder on the floor which is a prop in the film. Are the messages in the poster primarily visual, verbal, or both?Underneath the title there is a slogan that says Once you see him, nothing can save you this verbally gives you a hint of whats to come in the film. By looking at the movie poster you can see that there is signs of death or injury shown by blood and also that something evil is going to happen involving the little girl. Who do you think is the intended audience for the poster? Why?Fans of the horror genre and also anyone over the age of 15 as it will be found as scary to people so they have an age restriction.Given that the aim of a film poster is to get audiences to go and see the film - what persuasive techniques are used? Which genre conventions are referred to?This film is in the horror genre. Is a star used as a USP? N/A Are there quotes? Whose quotes?Once you see him, nothing can save you- movie poster quote. What pleasures (gratifications) are promised by the poster?The movie poster shows that there is going to be blood in the film, the possible main character is on the poster and also that she is an innocent little girl. The face shown in the blood, you know that he is going to appear and be a main part of the horror scenes. How is attention gained (humour, shock, surprise familiar face of a star)?The film is a horror which means it will typically include blood, fear when watching and jump scares.

Trailer analysis on Blair Witch (2016)Blair Witch is a 2016 horror film that is a sequel to The Blair Witch Project from 1999. The film is connected to the last one as the three people who previously went missing included a teenage girl who is found to be related to the main character in Blair Witch. The narrative of the film is that the now older brother of the missing girl Heather, wants to find some kind of clues to what may have happened to his sister. After discovering some found footage that he thinks could possibly be his sister he decides to go to the forest with a group of friends. The setting of the film shown in the trailer is mostly based in the forest in which they are looking for clues about his sister. During the trailer we see a house which is where the footage was from. From what we see in the trailer it has the typical horror genre narrative and with the low key lighting as they are filming the only source of light is their torches in hand in the natural darkness, the scary background music and sound effects make it more of a jump scare film and how the characters react to what is happening shows that the film is anticipated and what most horror films are like. When the first film was released it made a new genre which was called found footage, this is when it is as though the characters are filming it themselves and the footage from that was found in the first film. Throughout the film we see each character with their own cameras and equipment, this gives us the feeling that theyre out camping with their own cameras to document what they find. The camera angles are mostly tracking and direct but the trailer also includes some short panning and close up angles.For the movie poster it includes a main symbol which has five points and a triangle in the centre, this symbol is supposed to resemble a person with arms and legs outstretched as though the person is on a cross which is possibly related to the Blair Witch. This is shown in both films and in the 2016 Blair Witch the wooden voodoo stick people are hung up around where they slept in the forest. From showing this, and also on the movie poster, the darkness and scenes with blood encourages the use of anchorage as the viewers who want to pay to watch the film are going to know that they are seeing horror genre.The trailer then continues to go downhill and things keep happening to the group of people. It shows a glimpse of anger, confusion and fear from the characters and also a short glimpse of the running through the forest, gory scenes and a main character who is shown stuck in a small space which will make views feel for the character and be on the edge of their seats for whats to happen next as the intense scene happens.Exit poll researchFor this task, we are analysing a film trailer and then reviewing the film that we saw in the cinema on a class trip. I went to watch Blair Witch and based my survey on this film. For this we created an exit poll with ten questions to find out what people thought of the film and a little about their background. After watching the film, I received responses from ten people on the ten questions that I asked. Firstly, I asked for the age of the people who took my survey and the age range I received the most was 15 to 24 years old. I also received a response for ages 45 to 54. From this I can tell that the targeted audience was for young adults/teenagers but also had an older audience who maybe had watched the original The Blair Witch Project and this made them want to see the sequel to the original film.

The next question I asked was their gender so I had more of an idea who wanted to watch the horror film. I received more male than female responses by 70%. Which these results show that there were more teenage/young adult males watching the horror film. I then continued to ask a bit about the audience of this film and found out the peoples ethnicity and which social class they would describe they would fit in and from my results I have found out that the people who saw the film fit more into middle and lower class. Half of my responses were either lower or middle classed, I asked this to understand the demographics and this was helpful to know as people who went to watch the film at the cinemas wanted to see the film that they paid to go and see it as it was released. I asked about their current occupation and I received a lot of responses that the viewers were mainly students and some had part-time jobs and some were currently unemployed. As the questions were aimed towards people who watched Blair Witch, I wa