pr vs marketing vs advertising
TRANSCRIPT
PR VS MARKETING VS ADVERTISING BY: DANIELLE KING
DEFINITIONS
Public Relations (PR):
‣ The methods and activities employed to establish and promote a favorable relationship with the public.
Marketing
‣ The activities of a company associated with buying and selling a product or service. The umbrella over public relations and advertising.
Advertising
‣ The act or practice of calling public attention to one’s product, service, need, etc.
https://hooplamedia.wordpress.com/2008/01/29/defining-the-terms-the-differences-between-pr-marketing-and-advertising/
DIFFERENCES
▸ Marketing is the umbrella over PR and advertising.
▸ Advertising is all about the product or service you are selling.
▸ In advertising you pay for the media compared to public relations the media is earned.
▸ Public relations come from a third party so they hold more credibility than advertising does since it is paid for by the company.
▸ Marketing doesn’t take part in public affairs.
▸ Marketing is the more understood than the others.
SIMILARITIES
▸ All three work with the public in some way, shape, or form.
▸ All are a form of communication tactics.
▸ Serve the same purpose when done correctly.
MARKETING FUNCTIONThe are 7 main functions used in marketing:
‣ Financing
Allowing a customer to put down a loan on a product or service that will be paid back over time.
‣ Information Management
Example is sending out surveys for a product or service.
‣ Pricing
All depends on supply and demand such as ticket prices for sport events through out the season.
‣ Product and Service Management
Changing a product over time to fit customers wants and needs.
‣ Promotion
A company giving out something for a limited amount of time such as getting something for being the first 100 in a line.
‣ Selling
Helping a customer while in the store to make it more likely they will make the purchase.
‣ Distribution
Create a online store or contact stores to sell product/service.
PUBLIC RELATIONS FUNCTIONS
▸ Media Relations
Working with news outlets to create a relationship with them. Example: Editorials about your business.
▸ Community Relations
Creating a relationship with the community. Example: Hosting volunteer activities and building partnerships.
▸ Employee Relations
Opening communications between employees such as team building.
▸ Government Relations
Dealing with the government on behalf of an organization.
▸ Financial Relations
Dealing with firms and interest groups in the organizations industry.
▸ Public Affairs
Deal with all things that will effect the public.
ADVERTISING FUNCTIONS
▸ Identifying Brands
Each product/service has branding that helps identify them.
▸ Information
Provides information to seller to help them where and how to buy the product.
▸ Persuasion
Convinces consumer to buy a product/service.
▸ Previewing New Trends
Must stay with the trends to makes sure they keep selling.
▸ Demand
Creating a want for the product so more are sold.
▸ Customer Base
Is the ones who you consistently sell your product to and that you want to continue selling to.
▸ Pricing
Is set depending on the market that the product is in.