pr & marketing - 'tis the season to gain experience
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Contact Heather at [email protected]
Introduction • The PR & marketing industries are
growing. • 80% of PR & marketing firms expect to
hire in 2011. • Social media, digital media, and
interactive media services are becoming commonplace.
• Communications is playing a larger role within corporations.
• In 2008-09, 4,475 students received a degree in PR – 3,606 were female
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Contact Heather at [email protected]
What We’ll Discuss Today • New ways to gain PR & marketing
experience this holiday season • Strategies to make the most out of
any experience • Holiday-specific job search tips • Questions
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Contact Heather at [email protected]
Internships • In-house & agency • For students
– Winter break as well as planning for semester or summer break
– For credit – Internship class
• For grads – Paid – Leads to employment
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Contact Heather at [email protected]
Organizations • Industry-specific
– PRSSA/PRSA (Public Relations Society of America)
– IABC (International Association of Business Communicators)
– AMA (American Marketing Association)
• Executive board • Event coordination
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Contact Heather at [email protected]
Volunteering • Nonprofit
– Local & National • Pro Bono
– Social media – Promotion – Publicity – Event planning
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Contact Heather at [email protected]
Writing • Writing = #1 PR &
marketing skill • School paper • Blog • Freelance
– Writer’s Market
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Contact Heather at [email protected]
Work Experience • All “other”
experience • Retail • Administrative • Childcare • Food service • Etc.
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Contact Heather at [email protected]
Over the Holidays... • Research
– Review and stay up to date on companies you’re interested in
• Season’s Greetings – Send a holiday note, stay connected and
reconnect • Volunteer • Travel
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Contact Heather at [email protected]
What strategies can I use to make the most out of my experience?
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Contact Heather at [email protected]
Network • Goal: Make 3 new
connections – Peers – Supervisors – Executives
• Social media • Maintenance
– Notes – Lunch dates
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Contact Heather at [email protected]
Plan Ahead • Always anticipate • Where will you be in…
– One week? – One month? – Three months?
• Map it out – What steps do you need to
take to get your dream job?
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Contact Heather at [email protected]
Connect • Past experience →
future career • Specific skills • Accomplishments • When in doubt,
generalize – Multi-tasking – Conflict resolution – Problem solving
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Contact Heather at [email protected]
Leveraging Your Personal Network • Ask for recommendations or introductions
– Have personal network connections contribute to your recommendations on various sites, write positive things about you on your Wall, or introduce you to someone they know in your field
• Inquire about job shadow or informational interview opportunities – See if you can set up a time to learn more about
a contact’s job or industry • Set up in-person get-togethers via
Facebook – Go out for lunch or coffee with a friend
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Contact Heather at [email protected]
Keep in Mind… • Starting the new year (and a new budget) more
companies will be hiring • Fewer people look for jobs during the holidays,
making far less competition • Holiday events are good for networking – don’t
carry your portfolio, but always be prepared and on the look out for opportunities
• Pick up the phone • Enjoy YOUR holiday
‒ Some calls might go unanswered, some people will be out of the office, don’t stress about it
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Contact Heather at [email protected]
Thank you! For more tips: blog.cachinko.com
Join us for our next job seeker webinar on:
January 10, 2012: Hello 2012! Reinventing Your Job Search in the New Year
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