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FOR IMMEDIATE RELEASE

iLoop Mobile Partners with Locaid to Deploy Innovative Real-Time

Location-Based Mobile Marketing Solution

Using real-time location from Locaid, iLoop Mobile offers segmented and targeted location-based SMS and

MMS messaging to drive customer acquisition and retention

SAN JOSE, CA—November 14th, 2011—iLoop Mobile, the leading provider in mobile marketing technology

and services, announced that they have selected Locaid, the world’s largest Location-as-a-Service (LaaS)

company, to provide a location lookup and gateway service for their location-aware mobile marketing

services.

“We believe location-based services have an appeal to brands and marketers alike. Tied to our SMS and MMS

engagement strategies, iLoop Mobile continues to innovate with partners like Locaid and will continue to

deploy strategies proven to drive acquisition and retention,” says Steven Gray, Chief Operating Officer.

The agreement brings together technology from Locaid—who pioneered services for real-time location for any

device on any network in North America—with iLoop Mobile’s full service mobile marketing platform and

services offering. Together, the companies are able to offer brands, media companies and retailers targeted

location-triggered marketing promotions to nearly 234 million mobile consumers in the United States.

Location-aware mobile messaging can also be used by companies for enterprise messaging for field

communications and geo-aware communications using standard mobile phones.

As consumers embrace the benefits of targeted and locally aware content, offers and services, proximity

marketing is becoming an increasingly important part of iLoop Mobile’s service offering. iLoop Mobile’s

customers are offering segmented marketing messages that send discreet offers with relevance to the

customer’s real-time location, improving conversion and redemption.

iLoop Mobile and Locaid’s partnership provides two types of location lookup options: Cell ID and Hybrid

Assisted GPS (A-GPS). Cell ID provides lowest cost location lookups, while A-GPS provides higher location

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accuracy. Currently, iLoop Mobile’s location-based services provide location-aware segmented SMS

broadcasting based on the users’ location at opt-in, with the option of subsequent location lookups to verify a

user’s “home” location. Real-time location lookups can also be deployed for one-time interactions such as

delivery of a mobile coupon, promotion or any location-relevant information.

Real-time location lookup and segmented messaging, also known as LBS, can be used in a wide variety of

ways. LBS messages can be a simple one-time coupon/message or a combination of different consumer

interactions. One-time LBS marketing message, such as an instant coupon, could also include an alert opt-in

call to action, promoting a new keyword that opts the user into an LBS alert service: “Gap coupon. 20% off

jeans at Main St. store. To join Gap Saver Club reply GAPALERTS.”

“Currently, real-time targeted mobile marketing is experiencing exponential growth as more consumers

embrace providing location in exchange for relevant offers and services," said Jeff Allyn, Vice President,

Location Products and Sales, Locaid. “Through the use of Locaid’s location API, iLoop Mobile is now positioned

to offer their customers a one-stop shop for best in class mobile solutions that leverage location to provide

smarter and more engaging consumer experiences.”

ABOUT ILOOP MOBILE

Announced on November 7th ,2011, Lenco Mobile and iLoop Mobile enter merger agreement creating one of the leading

providers in the high growth mobile marketing industry and offering brands, agencies and media companies access to

the world’s best mobile platform and the industry expertise to go with it. iLoop Mobile’s core values are an unwavering

commitment to its customers, an unshakeable commitment to innovation and an on-going commitment to educating

the mobile marketplace. iLoop Mobile’s solutions include SMS/MMS marketing and messaging, mobile coupons with

point of sale integration, CRM based messaging, location-based services and targeting, mobile sites, HTML5 and apps,

mobile content delivery, and APIs that permit a wide range of other mobile services. iLoop Mobile offers its solutions

platform as a self-service SaaS (software as a service) license with strategic and professional services when needed.

CONTACT: Virginie Glaenzer | virginie dot glaenzer at iloopmobile dot com - Cell: + 1 408-799.8194. Social Channels:

Twitter: @iloopmobile, Slideshare

ABOUT LOCAID

Locaid is the world's largest Location-as-a-Service (LaaS) company. We operate a location privacy platform that allows

mobile developers to locate over 350 million devices for enterprise authentication, fraud management, consumer

location services and opt-in mobile marketing. Locaid locates smartphones, feature phones, tablets and any mobile

device on leading wireless carriers including América Móvil, AT&T, Rogers, Sprint, T-Mobile and Verizon Wireless. Locaid

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also helps shape and enforce location privacy policies via leadership roles on governing associations including the CTIA,

MMA and IAPP. The largest financial institutions, mobile marketers, M2M platforms and mobile service providers get

network location from Locaid. Location Matters™. You can locate us at http://www.loc-aid.com. For more information,

contact Mediarelations@loc-aid.com

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