pr for startups at techchill baltics 2016
TRANSCRIPT
NEWS IS NOT
• We’ve been the first! • We are still here! • Look at our unspecific numbers! • Our competition sucks!
NEWS ARE REALLY EXCITING, INSIGHTFUL, SURPRISING, FUNNY, CONTROVERSIAL OR EMOTIONAL FOR YOUR JOURNALIST’S READERS
holy fuck,look at this mount everest of boring!
aww yes! this release will
make us look so good!
t h e c o m p a n y t h e j o u r n a l i s t
CONTRA
• One of the most abused formats • Requires excellent writing skills • Takes a lot of time • Companies send too many • An average journalist receives
over 300 per day
DIG DEEPER
• User behavior/statistics • Surveys about customer needs • Testimonials and case studies • Comment on market trends • Networking at events
DO
• Be helpful • Deliver structured information • Research the journalist’s interests • Know your media targets • Only pitch a story that you believe in • Respect their time • Accept a No
DON’T
• Put journalists under pressure • Pitch them with a topic that they
don’t care about • Send attachments • Talk about things you don’t
know enough about • Lie
Subject: Coffee at Next
Hey Martin,
I was really happy, when I read that you will be at Next conference. I would love to introduce you to Holger Seim, the founder of Blinkist. Blinkist is a young Startup in Berlin that offers “non-fiction books at your fingertips” on the smartphone — as a reaction to our evolving reading habits. Would you like to meet for a quick chat?
Blinkist and the concept behind the app was mentioned in Süddeutsche Zeitung, Bild, Deutschlandradio and Berliner Morgenpost.
Best, Sebastian
Subject: Coffee at Next
Hey Martin,
I was really happy, when I read that you will be at Next conference. I would love to introduce you to Holger Seim, the founder of Blinkist. Blinkist is a young Startup in Berlin that offers “non-fiction books at your fingertips” on the smartphone — as a reaction to our evolving reading habits. Would you like to meet for a quick chat?
Blinkist and the concept behind the app was mentioned in Süddeutsche Zeitung, Bild, Deutschlandradio and Berliner Morgenpost.
Best, Sebastian
2. relevant & timely
1. short subject line
3. visual & catchy
4. social proof