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FOR IMMEDIATE RELEASE Media Contact: Kendra Lee, Marketing Manager (605) 388-5626 / [email protected] CABELA’S HAS DEER SEASON IN SIGHTS Rapid City, SD (Sept. 4, 2014) With deer season right around the corner, Cabela’s Inc. recently launched a company-wide campaign dubbed Deer Nation with the direct and simple goal of becoming the authority for everything deer hunting. We love deer hunting—it’s in our nature! From preparation and scouting, to processing and recipes, we are aiming to be your complete resource this, and every, deer season,” explains Brad Dye, General Manager. “We’re proud to have dozens of deer-hunting experts and are excited to offer some great free seminars and demos to the community. Throughout the season, Cabela’s Rapid City will offer various workshops on scent blockers, game camera basics, rifle selection, bowhunting tips, dehydrated foods and energy snacks, optics and the latest in gear. Demos to note include: Saturday, September 6 th After the Shot: Game Butchering 101 @ 10am Join us for a live demo on how to break down your kill into the proper meat groups. Sunday, September 7 th Jerky and Sausage Making @ 10am Learn how to take your harvest and make great tasting brats, jerky, hamburger, and sausage. It’s easier than you think and our spices add just the right kick. -more-

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FOR IMMEDIATE RELEASE

Media Contact:

Kendra Lee, Marketing Manager

(605) 388-5626 / [email protected]

CABELA’S HAS DEER SEASON IN SIGHTS

Rapid City, SD (Sept. 4, 2014) – With deer season right around the corner, Cabela’s Inc.

recently launched a company-wide campaign dubbed Deer Nation with the direct and simple

goal of becoming the authority for everything deer hunting.

“We love deer hunting—it’s in our nature! From preparation and scouting, to processing and

recipes, we are aiming to be your complete resource this, and every, deer season,” explains Brad

Dye, General Manager. “We’re proud to have dozens of deer-hunting experts and are excited to

offer some great free seminars and demos to the community.”

Throughout the season, Cabela’s Rapid City will offer various workshops on scent blockers,

game camera basics, rifle selection, bowhunting tips, dehydrated foods and energy snacks, optics

and the latest in gear. Demos to note include:

Saturday, September 6th

After the Shot: Game Butchering 101 @ 10am

Join us for a live demo on how to break down your kill into the proper meat groups.

Sunday, September 7th

Jerky and Sausage Making @ 10am

Learn how to take your harvest and make great tasting brats, jerky, hamburger, and

sausage. It’s easier than you think and our spices add just the right kick.

-more-

Saturday, October 25th

Fall Camp Breakfast @ 9am

You need to be focused during a hunt and you can’t be with an empty stomach! Learn some

easy and delicious cooking ideas, featuring our Camp Chef and Cabela’s Ultimate Grill, that

will get your ready for a successful hunt.

Skinning Your Trophy for Taxidermy @ 9:30

If you bag that animal that has to be a full size mount or just want to be your taxidermist’s

favorite customer, you don’t want to miss this. Watch as a local taxidermist Gary English

demonstrates how to best skin that once-in-a-lifetime kill. He will also give you tips that will

ensure your hide and meat get out of any terrain fresh and undamaged.

Processing 101: Jerky and Sausage Making @ 10:30am

No matter how you slice it, 150lbs is a lot of meat. Learn how to get creative and don’t let an

ounce go to waste. From brats and sausage, to jerky and hamburger we’ll show you how to

slice, grind, and dehydrate meat for a delicious treat. It’s easier than you think and our spices

add just the right kick.

Dutch Oven Delights from 11 am–1 pm

Learn how to impress your camp mates with a Dutch oven surprise. Join us for a fun,

informative demonstration as we introduce the basics of Dutch oven cooking. Be sure to take

part in this fun cooking session and taste samples that are sure to please!

For a complete list of upcoming seminars and demos go to cabelas.com/rapidcity; and to become

part of the Deer Nation community visit cabelas.com/deernation for various articles on gear, tips,

strategies, twitter feeds, peer review and much more.

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