PR Agencies and the Representation

of Artists

By Suzane

PR Agencies: Who are they??

• PR stands for ‘Public Relations’• PR agencies are agencies that help with the

public representation of the artist. Their job is to act on the needs of the artist and put positive images of the artist, which will thus protect and enhance the artist reputation.

PR Agencies: Why re they needed??

• PR Agencies are important because when artist are shown in a negative light PR’s act as Spin Doctor and minimize the situation or find a positive in negative events.

Example of a PR Company: Sticky Toffee

Example of a PR Company: Sticky Toffee

• Sticky Toffee is a PR agency in which they have various package deals to help promote artists to reach larger audience. They do this offering package deals such as putting artist on radios' featuring them on magazine etc. This company is the leading Uk Music promotion company, covering Pop, RNB, Dance e.t.c.

Conclusion

• In conclusion, PR gents are important a they help the success and longevity of an artist that will help them in their carer.