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LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Select The BlankQuestion If you have a website include the ________ in your heading.

Correct Answer URL

Your Answer URL

True/FalseQuestion In Television advertising the sequence followed is Middle, End, Beginning

Correct Answer False

Your Answer False

Multiple Choice Multiple AnswerQuestion The most persuasive messages are :-

Correct Answer Direct , Simply expressed , Contains one primary data

Your Answer Direct , Simply expressed

Multiple Choice Single AnswerQuestion The word "brand" has its origns in the word "brandr" which means

Correct Answer Burn

Your Answer Burn

Multiple Choice Multiple AnswerQuestion The opening of American West provided many opportunities to people to migrate to the west. Many of the

legends and stories of these people were told viz.

Correct Answer Buffalo Bill Cody , Wyatt Erap , Calamity Jane

Your Answer Buffalo Bill Cody , Wyatt Erap , Calamity Jane

True/FalseQuestion Abraham Maslow was a great Philosopher.


Your Answer True

Multiple Choice Single AnswerQuestion The modern day advertising has its roots in

Correct Answer USA

Your Answer USA

Multiple Choice Single AnswerQuestion The term "Publics" means these are all those :-

Correct Answer People on whom the success or failuer depends

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Your Answer People on whom the success or failuer depends

Multiple Choice Single AnswerQuestion Advertisment copy consists of the body copy, Slogans and

Correct Answer Head Line

Your Answer Head Line

Match The Following

Question Correct Answer Your Answer

Graphic element Geometric Pattern Geometric Pattern

Corporate Identity Souveniers Souveniers

Standardized colours Coco Cola Coco Cola

Founder Names IBM IBM

Multiple Choice Multiple AnswerQuestion Pope Urban II used communication systems which involved :-

Correct Answer Word of Mouth , Slogans & Symbols , Writing

Your Answer Writing , Word of Mouth , Slogans & Symbols

True/FalseQuestion FYI stands for For Your Information

Correct Answer True

Your Answer True

Select The BlankQuestion All large companies develop a ________ identity manual

Correct Answer Corporate

Your Answer Corporate

Multiple Choice Multiple AnswerQuestion In nineteenth century food processing industry began famous and reputed names which came into lime

light were

Correct Answer Nestles , Cadburys , Kellogs

Your Answer Cadburys , Kellogs

True/FalseQuestion The art director and the copy writer work together as a team.

Correct Answer True

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Your Answer True

True/FalseQuestion Much of the communication research was related to the war time interest in propaganda.

Correct Answer True

Your Answer True

True/FalseQuestion The food processing industry began around eighteen century.


Your Answer False

Multiple Choice Single AnswerQuestion Advertisments in those days were laid out like our present day

Correct Answer Classified advertisment

Your Answer News paper advertisment (Full, Half page)

True/FalseQuestion The first advertisinment on A & F pears bought a picture tilted "bubbles" was launched in 1886.

Correct Answer True

Your Answer True

True/False

Question The letter should be limited to 8 to 9 paragraphs


Your Answer False

Multiple Choice Multiple AnswerQuestion When a mistake is been committed :-

Correct Answer Do not lie , Do not try to cover up things , Do not pretend to be right

Your Answer Do not lie , Do not try to cover up things , Do not pretend to be right

True/FalseQuestion India is the hope of free world.


Your Answer True

Multiple Choice Multiple AnswerQuestion In advertsement collateral material refers to

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Correct Answer Brochures , Video Tapes , Product Leaflets

Your Answer Brochures , Video Tapes , Product Leaflets

Select The BlankQuestion In print media rates depends upon the size, Colour and ________

Correct Answer Position

Your Answer Position

Multiple Choice Single AnswerQuestion While designing the print of the ad the art director has to decide upon the best format to

Correct Answer Communicate the message

Your Answer Communicate the message

Match The Following


Advertising in eighties saw Address to specific consumers USA

The Beginning of Advertising Exchange of goods Babylonian Clay tablet

Invention of the printing press Johann Gutenberg Johann Gutenberg

Advertsing of 1660 For toothpaste For toothpaste

Multiple Choice Single AnswerQuestion Eye-catching signs were painted on

Correct Answer Buildings

Your Answer Hoardings

Select The BlankQuestion More and more people began to read newspaper and ________

Correct Answer Magzine

Your Answer Magzine

True/FalseQuestion During the press conference it is advisible to only communicate the news it should be one way

communication.


Your Answer False

Select The BlankQuestion Fillers are material used to fill in the empty at the ________ minute.

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Correct Answer Last

Your Answer Last

Multiple Choice Multiple AnswerQuestion The corporate identity is represented in form of

Correct Answer Letter Head , Business Cards , Brochure

Your Answer Letter Head , Business Cards , Brochure

Select The BlankQuestion J & J also campaigns with the ________ .

Correct Answer Government

Your Answer Government

Select The BlankQuestion Skilful media relations involves treading the fine line between catering for the ________.

Correct Answer Organization

Your Answer Organization

Select The BlankQuestion The production department is responsible for ________ the creative concepts.

Correct Answer Translating

Your Answer Producing

Multiple Choice Single AnswerQuestion Advertsment actually grew up after the

Correct Answer Second World war.

Your Answer Second World war.

Select The BlankQuestion The copywriter is responsible for writing the copy of the advertisment in terms of ________

Correct Answer Words

Your Answer Words

Multiple Choice Multiple AnswerQuestion A some what humorous detour on the road of Public Relation history lies in :-

Correct Answer Exaggerations , Plausible , Real Estate promotion

Your Answer Exaggerations , Real Estate promotion

Multiple Choice Multiple Answer

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Question In DAGMAR model the different stages are:

Correct Answer Awareness , Comprehension , Conviction

Your Answer Awareness , Comprehension , Conviction

Multiple Choice Multiple AnswerQuestion The feature story is valuable publicity tool and an idea vehicle for helping people understand :-

Correct Answer How to choose , Buy , Use product or service

Your Answer How to choose , Buy , Use product or service

Multiple Choice Single AnswerQuestion In a crisis, in management team, every person must be capable of working under extreme :-

Correct Answer Pressure

Your Answer Pressure

Multiple Choice Single AnswerQuestion The following "firsts" were observed during the period :-

Correct Answer 1900-1921

Your Answer 1900-1921

Multiple Choice Multiple AnswerQuestion The various types of advertisments are

Correct Answer Consumer and Retail , National & International , End product or Industrial

Your Answer Consumer and Retail , National & International , End product or Industrial

Multiple Choice Single AnswerQuestion The Body Copy is also called as

Correct Answer Main Text

Your Answer Main Text

True/FalseQuestion The spokesperson should be Verbose.


Your Answer False

Select The BlankQuestion Testimony means actual user share their________ in the form of an ad.

Correct Answer Experience

Your Answer Experience

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Multiple Choice Single AnswerQuestion By which sign the end of your release is marked ande which is repeated several times?

Correct Answer ####

Your Answer ####

Multiple Choice Single Answer

Question Public information came into the exsitence at the time of ancient egyptians which are :-

Correct Answer 5000 years ago

Your Answer 4000 years ago


Multiple Choice Single AnswerQuestion A brand is a valuable :-

Correct Answer Assest

Your Answer Assest

True/FalseQuestion The journalist can publish whatever he wants.


Your Answer False

Multiple Choice Multiple AnswerQuestion Marketing mix consists of

Correct Answer Product and Price , Promotion

Your Answer Product and Price , Place , Promotion

Multiple Choice Multiple AnswerQuestion Choosing a city for press conference depends upon the level you are working with :-

Correct Answer National , Regional , Business

Your Answer National , Regional , Global

Select The BlankQuestion For testing the advertisement, adveretisers uses ________

Correct Answer Focus Groups

Your Answer Target Audience

True/False

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Question Corporate success depends on a workforce.


Your Answer True

Select The BlankQuestion In communication process the source ________ the messages.

Correct Answer Encodes

Your Answer Encodes

True/FalseQuestion The letter should be limited to 8 to 9 paragraphs


Your Answer False




Multiple Choice Multiple AnswerQuestion Expert communicators use a number of devices such as :-

Correct Answer Drama , Statistics , Examples

Your Answer Drama , Examples , Shows

Multiple Choice Single AnswerQuestion Public Relation practitioners play a dual role, they are advisiors as well as :-

Correct Answer Counsellors

Your Answer Counsellors

Match The Following


Sensory appeal Advertisements that have an effect onthe five senses

Advertisements that have an effect onthe five senses

Price or Value appeal Promising the buyer that the product isworth more than money can buy

Promising the buyer that the product isworth more than money can buy

Celebrity Appeal Using celebrities to endorse a product Using celebrities to endorse a product

Testimonials Actual user shares his experience in theform of testomony

Actual user shares his experience in theform of testomony


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Question The opening of American West provided many opportunities to people to migrate to the west. Many of thelegends and stories of these people were told viz.



Select The BlankQuestion Firestone used to sell millions of tyres at the rate of ________.

Correct Answer 50$

Your Answer 50$

Multiple Choice Single AnswerQuestion In every organisation there are requirements for the management to communicate with different

audiences this sort of communication is called as :-

Correct Answer One to many communication

Your Answer One to many communication

Select The BlankQuestion It maddens reporters to spend time at a press conference when they could have been given the same

information in a ________.

Correct Answer Press release

Your Answer Data Form



Your Answer Classified advertisment

Multiple Choice Single AnswerQuestion Knowledge must be coupled with authority otherwise it loses :-

Correct Answer Credibility

Your Answer Wisdom

Select The BlankQuestion Planning & Implementation are the efforts done by the organization to influence or ________ public

Policy.

Correct Answer Change

Your Answer Improve



Your Answer Graphics

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True/FalseQuestion Very often the presence of a well known celebrity can liven up a routine company function

Correct Answer True

Your Answer True

True/False

Question An average san diego used to handle 65 media enquiries every day.


Your Answer True


Correct Answer Burn

Your Answer Burn



Your Answer True

Multiple Choice Multiple AnswerQuestion The press kits desgined by Johnson & Johnson included :-

Correct Answer J & J history , Name of top people , Financial results

Your Answer J & J history , Financial results , How it went wrong

Match The Following


Action Plan Time bound Sales Promotion activities Time bound Sales Promotion activities

Marketing Objectives Sales Target Sales Target

Marketing Strategy Market segment, target audience Market segment, target audience

Marketing Mix Product, price, distribution andpromotion

Product, price, distribution and promotion

True/FalseQuestion The print media consists of newspaper and magzines.

Correct Answer True

Your Answer True

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Multiple Choice Single AnswerQuestion Advertisement is a communication in :-

Correct Answer Paid Form

Your Answer Paid Form

Multiple Choice Multiple AnswerQuestion The liability coverage takes care of :-

Correct Answer Loss of property , Medical Condition , Internal Harrasment in the organization

Your Answer Fire , Loss of property , Medical Condition

Select The BlankQuestion In green land ice melts for only a few________.

Correct Answer Months

Your Answer Days

Multiple Choice Multiple AnswerQuestion The PR practitioner advises management on preparing the policy frame works and also develops

systems for implementation, they also make sure that no job candidates are discriminated against anyparticular

Correct Answer Caste , Race , Creed or Religious order

Your Answer Caste , Race , Creed or Religious order

Multiple Choice Multiple AnswerQuestion Adams legacy also inculded :-

Correct Answer Newspaper essays , Speeches , Parades

Your Answer Posters , Newspaper essays , Speeches

Multiple Choice Single AnswerQuestion The typed lines should be kept :-

Correct Answer 50 to 60 characters long

Your Answer 50 to 60 characters long


Question Culture means

Correct Answer Values , Perception , Beliefs

Your Answer Values , Beliefs , Habits

Select The BlankQuestion If you do the right think you have to make sure that people ________ about it.

Correct Answer Hear

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Your Answer Hear


Correct Answer USA

Your Answer USA

True/FalseQuestion All advertisments are alike.


Your Answer False




Multiple Choice Single AnswerQuestion The PR pactitioner practises media relations for two purposes one to send information and other to :-

Correct Answer Gather Information

Your Answer Safe guard the interest

True/FalseQuestion Internet is part of electronic media


Your Answer True

Multiple Choice Single AnswerQuestion New releases do not have strong concluding :-

Correct Answer Paragraph

Your Answer Lines

Select The BlankQuestion The words in your headings will usually be for ________ release

Correct Answer Immediate

Your Answer Immediate


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Your Answer Employee & Financial communications , Advertising , Media Relations

Multiple Choice Single AnswerQuestion A PR should always have a track of :-

Correct Answer Bottlenecks

Your Answer Quality of communication exchange

Multiple Choice Multiple AnswerQuestion People forget mistakes than brow beaten by

Correct Answer Cunning , Manipulative , Explanations

Your Answer Cunning , Manipulative , False Promises

Match The Following


Speakers on Radio & TV Showcase of Unique abilities Showcase of Unique abilities

Generating Publicity Good Work of Organization Good Work of Organization

Urgent Information to be communicated Media Community Media Community

Invite Speakers Long term Business Strategy Long term Business Strategy

Select The BlankQuestion The ________ guides cast members and manages the crew during the shooting of the ad.

Correct Answer Director

Your Answer Assistant Director

Multiple Choice Single AnswerQuestion Who was CEO of The San Diego & Electric company?

Correct Answer Thomas Page

Your Answer Victor Newman

Select The BlankQuestion It is very difficult to attribute a rise of sales due to ________

Correct Answer Advertising

Your Answer Advertising

True/FalseQuestion The most important information is down the air.


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Your Answer True

Multiple Choice Multiple AnswerQuestion The catcholic Church reponded with its own counter reformation by means of :-

Correct Answer Books , Pamphlets , Speeches

Your Answer Speeches , Books , Pamphlets


Correct Answer True

Your Answer False

Multiple Choice Multiple AnswerQuestion The lesson learnt from Tylenol case was :-

Correct Answer Open Communication policy , Adhering to companys policy regarding customer safety , Establishment of

Media controlYour Answer Open Communication policy , Adhering to companys policy regarding customer safety , Establishment of

Media control , How to solve the crisis

Select The BlankQuestion A product becomes a brand when the product delivers a ________

Correct Answer Functional Benefit

Your Answer Cost Benefit

Select The Blank

Question In the DAGMAR model it is based on the premise that there are series of ________ steps through whicha brand must climb.

Correct Answer Mental

Your Answer Six

Multiple Choice Single AnswerQuestion Marketing objectives are referred in terms of :

Correct Answer Sales

Your Answer Sales

True/FalseQuestion Research shows that 70% of buying decisions are made in store.

Correct Answer True

Your Answer True

Multiple Choice Single AnswerQuestion In a crisis, in management team, every person must be capable of working under extreme :-

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Correct Answer Pressure

Your Answer Difficult conditions

Multiple Choice Multiple AnswerQuestion The functions of an advertising agency are

Correct Answer Account Management , Planning, Creativity,Production , Media and Agency Management

Your Answer Account Management , Planning, Creativity,Production , Media and Agency Management

True/FalseQuestion In the style always use a passive voice


Your Answer True

Multiple Choice Single AnswerQuestion Any message or suggested action must be compatible with group values or :-

Correct Answer Beliefs

Your Answer Principals

Multiple Choice Single AnswerQuestion In the publicity eras the nature of communiction was :-

Correct Answer One- way

Your Answer One- way


Correct Answer True

Your Answer True

Multiple Choice Single AnswerQuestion A Public Relation professional who counted over 500 different definitions for PR was known as :-

Correct Answer Rex Harlow

Your Answer Rex Harlow

Multiple Choice Single AnswerQuestion The advertising objective is a part of :

Correct Answer Long term objective

Your Answer Long term objective


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Question The PR practitioner has to understand and be skilled in the usage and application of all :-

Correct Answer Communication Media

Your Answer Mass Media



Your Answer Number of words in the ad.

True/FalseQuestion Erik Thovaldson named the island as greenland.

Correct Answer True

Your Answer True

Select The BlankQuestion The The release should end with ' -30-' or ________

Correct Answer "****"

Your Answer ????

True/FalseQuestion The first advertisinment on A & F pears bought a picture tilted "bubbles" was launched in 1886.

Correct Answer True

Your Answer True

Multiple Choice Multiple AnswerQuestion The corporate identity is represented in form of



Multiple Choice Single AnswerQuestion While scheduling the press conferences be aware of the :-

Correct Answer Media Deadlines

Your Answer Press

Multiple Choice Multiple AnswerQuestion In nineteenth century food processing industry began famous and reputed names which came into lime

light were


Your Answer Nestles , Cadburys , Kellogs

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Multiple Choice Multiple AnswerQuestion A PR practitioner have access to a lot of information and are constantly in touch with news sources

related to :-

Correct Answer Technology Advancements , Social Changes

Your Answer Technology Advancements , Social Changes , Political Changes

Select The Blank

Question Public ________ is stronger than legal right or miltary might.

Correct Answer Opinion

Your Answer Opinion

True/FalseQuestion A PR practitioner acts as a sensor of social change.

Correct Answer True

Your Answer False

Select The BlankQuestion Cities where the local press usually gives a favourable ________ for press conference.

Correct Answer Coverage

Your Answer Coverage

Match The Following


Cadbury Product Brands Brand Image

NGOs Political Parties or Educational Institutes Political Parties or Educational Institutes

Smirnoff, TATA, Ford Family Brands Creators Brands

Mercedes, Ponds Creators Brands Brand Identity


Correct Answer Exaggerations , Real Estate promotion

Your Answer Plausible , Real Estate promotion , Uninhabited

Multiple Choice Multiple AnswerQuestion There are three type of situtations in which you can paln an interview with a journalist these are :-

Correct Answer Proactive , Reactive , Crisis

Your Answer Proactive , Reactive , Crisis

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Multiple Choice Multiple AnswerQuestion Research planning includes

Correct Answer Designing a questionnaire , Data Collection , Tabulation, Analysis and Results

Your Answer Designing a territory , Data Collection , Tabulation, Analysis and Results


Question In advertsement collateral material refers to


Your Answer Insertions , Video Tapes

True/FalseQuestion A PR should have skills in making speeches.

Correct Answer True

Your Answer True

Select The BlankQuestion Organisations use a variety of spokespersons depending upon the ________and the audience.

Correct Answer Message

Your Answer Facts

Multiple Choice Single AnswerQuestion Advertising that is delivered directly to the consumer by mail refers to

Correct Answer Direct Mail

Your Answer Speed Mail

Multiple Choice Single AnswerQuestion A press conference should be called when there's a reason for :-

Correct Answer Two way communication

Your Answer News to tell

Select The BlankQuestion Traditionally the PR program is divided into ________.

Correct Answer Internal & External programs

Your Answer Management & Shareholders

Adv. & PR assgn :01: Shagun


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Your Answer Product Leaflets , Brochures , Video Tapes



Your Answer Director

Multiple Choice Multiple AnswerQuestion The invitation format should also cover :-

Correct Answer Why , How , What

Your Answer Why , How , What



Your Answer False

Multiple Choice Single AnswerQuestion While designing the print of the ad the art director has to decide upon the best format to

Correct Answer Communicate the message

Your Answer Print the message

Select The Blank

Question Firestone used to sell millions of tyres at the rate of ________.

Correct Answer 50$

Your Answer 40$

Multiple Choice Multiple AnswerQuestion The financial information can be reached by the way of :-

Correct Answer Annual General Report , Minutes of AGM , Quaterly Reports

Your Answer Annual General Report , Minutes of AGM , Quaterly Reports



Your Answer Paid Form

Multiple Choice Multiple AnswerQuestion The most persuasive messages are :-

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Your Answer Direct , Simply expressed , Text oriented


Correct Answer Do not pretend to be right , Do not lie , Do not try to cover up things




Your Answer True

True/FalseQuestion Internet is part of electronic media


Your Answer True

Select The BlankQuestion Marketers uses the ________ startegy to optimise the use of resources.

Correct Answer Segmentation

Your Answer Penetration




Your Answer Advertisement Media


Correct Answer USA

Your Answer USA

Multiple Choice Multiple AnswerQuestion In nineteenth century food processing industry began famous and reputed names which came into

lime light were


Your Answer Cadburys , Kellogs , Nestles

Multiple Choice Single AnswerQuestion The systematic method to choose the media vehicles is called as

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Correct Answer Media Planning

Your Answer Media Buying

Select The BlankQuestion The advantage of outdoor advertising is that, message is available for ________ hours.

Correct Answer 24

Your Answer 24


Correct Answer URL

Your Answer URL


communication.


Your Answer False

Multiple Choice Multiple AnswerQuestion The filler items should be in paragraph form with :-

Correct Answer Double Spaced margin , Typed , Typed on single page

Your Answer Double Spaced margin , Typed

Select The Blank

Question In print media rates depends upon the size, Colour and ________



Multiple Choice Single AnswerQuestion The term "Publics" means these are all those :-






True/FalseQuestion Very often the presence of a well known celebrity can liven up a routine company function

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Correct Answer True

Your Answer False

Select The BlankQuestion The advocacy model was built during the middle of ________ century.

Correct Answer 20th

Your Answer 20th

Multiple Choice Single AnswerQuestion New releases do not have strong concluding :-

Correct Answer Paragraph

Your Answer Lines

Select The BlankQuestion For holding a press conference invitations are to be sent and ________ has to be selected.

Correct Answer Venue

Your Answer Venue

Multiple Choice Multiple AnswerQuestion Newspaper advertising has the following advantages :

Correct Answer Market Penetration , Selectivity , Audience Involvement

Your Answer Market Penetration , Selectivity , Low cost to the audience.


Question Choosing a city for press conference depends upon the level you are working with :-


Your Answer National , Regional , Global

Select The BlankQuestion During the test revealed in J & J case, it was found that ________ capsules contained Cyanide.

Correct Answer 75

Your Answer 75




Select The BlankQuestion Samples of new safety packaging were ________

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Your Answer True

True/FalseQuestion Many companies do not use symbols.

Correct Answer True

Your Answer False

Multiple Choice Single AnswerQuestion The PR pactitioner practises media relations for two purposes one to send information and other to

:-


Your Answer Gather Information

Multiple Choice Single AnswerQuestion The corporate identity of an organisation is sum of all :-

Correct Answer Visual cues

Your Answer Visual cues


Correct Answer Open Communication policy , Adhering to companys policy regarding customer safety ,Establishment of Media control

Your Answer Adhering to companys policy regarding customer safety , How to solve the crisis

True/FalseQuestion The famous research agencies in India are IMRB, ORG MARG

Correct Answer True

Your Answer True

Match The Following


Motivation Monetary, Emotional Return Monetary, Emotional Return

External Public Media, Suppliers, Trade Associations Media, Suppliers, Trade Associations

Advertisement To inform Potential buyers To inform Potential buyers

Maintaining Relationships Long term associations Long term associations



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Your Answer Planning, Creativity,Production , Media and Agency Management , After sales & ServicesManagement


Multiple Choice Multiple AnswerQuestion A number of activities at the community level that are practised are :-

Correct Answer Cleaning up the neighbourhood , Providing Summer jobs for youth , Practicing environment protection

drivesYour Answer Organising Blood Camps , Practicing environment protection drives , Cleaning up the neighbourhood

Multiple Choice Single AnswerQuestion A crisis by its very nature comes :-

Correct Answer Unannounced

Your Answer Unannounced

True/False

Question The art director and the copy writer work together as a team.

Correct Answer True

Your Answer True

Multiple Choice Multiple AnswerQuestion What should the feature story highlight?

Correct Answer Unkown facet , Product , Cause

Your Answer Unkown facet , Cause

True/FalseQuestion Influencer acts as a consultant.

Correct Answer True

Your Answer True

Select The BlankQuestion The ________ revolution led to number of inventions that had an impact on communications.

Correct Answer Industrial

Your Answer Industrial

Multiple Choice Single AnswerQuestion Those who work for the organization are called as :-

Correct Answer Internal Public

Your Answer Internal Public

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True/FalseQuestion Corporate success depends on a workforce.


Your Answer True

Multiple Choice Single AnswerQuestion The sole of the advertising is to :-

Correct Answer Sell

Your Answer Sell

Multiple Choice Single AnswerQuestion A successful advertisment works when it fulfills desire and

Correct Answer Need

Your Answer Need

Match The Following


General Research Basic or Theortical research Basic or Theortical research

Primary Research Fresh Data Fresh Data

Secondary Research Data already available Data already available

Customised Research Specific Research for advertiser Specific Research for advertiser

Multiple Choice Single AnswerQuestion Harvard college developed the first fund raising :-

Correct Answer Brochure

Your Answer Advertisement

Multiple Choice Multiple AnswerQuestion The PR practitioner advises management on preparing the policy frame works and also develops

systems for implementation, they also make sure that no job candidates are discriminated against anyparticular

Correct Answer Caste , Race , Creed or Religious order

Your Answer Caste , Race , Creed or Religious order

True/FalseQuestion After three and half years another death occurred the vicitm was 60 years old woman from New York


Your Answer True

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Correct Answer Second World War

Your Answer Second World War

Multiple Choice Multiple AnswerQuestion The liability coverage takes care of :-


Your Answer Fire , Loss of property , Medical Condition

True/FalseQuestion J & J offered a reward of $200,000 for capturing the perpetrators.


Your Answer True

Multiple Choice Multiple AnswerQuestion SWOT stands for

Correct Answer Strengths & Weakness , Opportunities , Threats

Your Answer Strengths & Weakness , Opportunities , Threats

Multiple Choice Single AnswerQuestion If press realeses are poorly written they will end up in the :-

Correct Answer Dustbin

Your Answer Garbage



Your Answer James Harvord

Multiple Choice Single AnswerQuestion The rule in a crisis is that you cannot be handicapped by a lack of :-

Correct Answer Infrastructure

Your Answer Infrastructure

Multiple Choice Single AnswerQuestion The group to whom the advertisng message is communicated is called as

Correct Answer Audience

Your Answer Audience

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Your Answer J & J history , Name of top people , How it went wrong


Question The corporate identity is represented in form of



Select The BlankQuestion Johnson & Johnson shampoo for kids is an example of ________.

Correct Answer Demographic

Your Answer Demographic



Your Answer Positioning Benefit



Your Answer Urgent




Multiple Choice Single AnswerQuestion It is universal preference that we like to hear the story from the :-

Correct Answer Horses mouth

Your Answer Horses mouth

True/FalseQuestion Many companies do not use symbols.

Correct Answer True

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Your Answer False



Your Answer Words

Select The BlankQuestion During the test revealed in J & J case, it was found that ________ capsules contained Cyanide.

Correct Answer 75

Your Answer 35

Multiple Choice Multiple AnswerQuestion For impact on communication the industrial revolution invented the

Correct Answer Photography , Telephone , Telegraph

Your Answer Telegraph




Select The Blank

Question Luminaries help the launch of ________.

Correct Answer Apple

Your Answer Apple

Multiple Choice Multiple AnswerQuestion Knowledge of group attitudes and beliefs helps the communicator to tailor message that are :-

Correct Answer Salient , Answer a felt need , Logical course of action

Your Answer Salient , Answer a felt need , Analysing the facts

Select The BlankQuestion Tapping groups attitudes is called as ________.

Correct Answer Channeling

Your Answer Channeling


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Your Answer Why , How , What



Your Answer True

Select The BlankQuestion The religious public relations council is the ________ professional assocation of public Relationa

proctioners in North America.

Correct Answer Oldest

Your Answer Oldest

True/FalseQuestion The better informed employees are likely to spread damaging misinformation.


Your Answer False


Correct Answer True

Your Answer True

Select The BlankQuestion It is difficult task as it is peoples actions that builds or destroys ________ of an organization.

Correct Answer Reputation

Your Answer Image

Multiple Choice Multiple AnswerQuestion People forget mistakes than brow beaten by

Correct Answer Cunning , Manipulative , Explanations

Your Answer Cunning , Manipulative , False Promises

True/FalseQuestion Over all 60 cities were selected for nation wide press conference in J & J case.


Your Answer True

Select The Blank

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Question Organisations use a variety of spokespersons depending upon the ________and the audience.


Your Answer Message

Match The Following


Direct mail Data Bases Data Bases

Transit Advertising Airport, Bus stand Airport, Bus stand

Cinema Advertisement In theatre ads (Cinema Ads) In theatre ads (Cinema Ads)

Sales Promotion Sampling, Coupons Sampling, Coupons


Multiple Choice Single AnswerQuestion Advertising is any paid form of non personal presentation and promotion of ideas, goods, services by an

Correct Answer Identified sponsor

Your Answer Identified sponsor



Your Answer False



Your Answer Venue

Multiple Choice Single AnswerQuestion Persuasion is used to change or neutralise hostile :-


Your Answer Opinion

Multiple Choice Multiple AnswerQuestion In Egyptian era the Governments have always engaged in what is known as :-

Correct Answer Public Information , Public Relations , Public Affairs

Your Answer Public Information , Public Affairs , Public Comunicators

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Correct Answer USA

Your Answer USA

Select The Blank

Question Skilful media relations involves treading the fine line between catering for the ________.


Your Answer Sahre Holders

Select The BlankQuestion You may work within a ________ constrained by policies and procedures.

Correct Answer Hierarchy

Your Answer Frame



Your Answer Planning, Creativity,Production , Media and Agency Management

Multiple Choice Single AnswerQuestion A corporate identity is very important part of the Company image and

Correct Answer Communications

Your Answer Communications


Correct Answer True

Your Answer True

Multiple Choice Multiple AnswerQuestion Business magzines are categorised into the following :

Correct Answer Trade Publications , Industrial Magzines , Professional Magzines

Your Answer Trade Publications , Industrial Magzines , Professional Magzines

Multiple Choice Single AnswerQuestion The history of public relations is linked with the growth and maintenance of :-

Correct Answer Religion

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Your Answer Christan Era

Multiple Choice Multiple AnswerQuestion The designs elements comprises of

Correct Answer Lines & Colour , Shapes & Sounds , Space

Your Answer Lines & Colour , Shapes & Sounds , Graphics & Illustrations




Select The BlankQuestion In green land ice melts for only a few________.

Correct Answer Months

Your Answer Days

True/FalseQuestion Abraham Maslow was a great Philosopher.


Your Answer True

Select The Blank

Question Public ________ is stronger than legal right or miltary might.


Your Answer Opinion



Your Answer False




Select The BlankQuestion In the DAGMAR model it is based on the premise that there are series of ________ steps through which

a brand must climb.

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Correct Answer Two way communication

Your Answer Two way communication

Multiple Choice Multiple AnswerQuestion These are Traditional Service Brands

Correct Answer Food World , Cox & Kings , FedEx

Your Answer Cox & Kings , FedEx , Coco Cola


Correct Answer Hear

Your Answer Learn

True/FalseQuestion A fact sheet runs into a single page


Your Answer False

Multiple Choice Single AnswerQuestion Contribution is called

Correct Answer Return on Investment

Your Answer Return on Investment

Multiple Choice Multiple AnswerQuestion The design princples can been arranged by different elements viz.

Correct Answer Balance , Proportion , Sequence

Your Answer Proportion , Sequence , Visual Effects



Your Answer True

Multiple Choice Single AnswerQuestion Check for the passage ways, door ways, and elevators large enough to accommodate :-

Correct Answer Bulky equipment

Your Answer Bulky equipment


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Question Public Relation practitioners play a dual role, they are advisiors as well as :-



Multiple Choice Single AnswerQuestion If press conference does not have the purpose it will result in loss of :-


Your Answer Credibility

Multiple Choice Multiple AnswerQuestion Expert communicators use a number of devices such as :-

Correct Answer Drama , Statistics , Examples

Your Answer Statistics , Examples


Correct Answer 24

Your Answer 24



Your Answer True


Multiple Choice Single AnswerQuestion The advertising plan is a part of :

Correct Answer Marketing Plan

Your Answer Marketing Plan



Your Answer Dustbin

Multiple Choice Single AnswerQuestion People are prone to forgive :-

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Correct Answer Mistakes

Your Answer Mistakes

Select The BlankQuestion Tapping groups attitudes is called as ________.

Correct Answer Channeling

Your Answer Channeling

Multiple Choice Single AnswerQuestion The sole of the advertising is to :-

Correct Answer Sell

Your Answer Sell

Multiple Choice Single AnswerQuestion The Public Relations practitioner acts as a :-

Correct Answer Counsellor

Your Answer Counsellor

Multiple Choice Multiple AnswerQuestion Adams legacy also inculded :-

Correct Answer Newspaper essays , Speeches , Parades

Your Answer Newspaper essays , Speeches , Parades



Your Answer False

True/FalseQuestion The marketing mix consists of Product Place People and Price


Your Answer False





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Question Rahul Bajaj is not involved in day to day operation but still the media wants to speak with him because intheir eyes he is more :-

Correct Answer Acceptable

Your Answer Acceptable



Your Answer Balance , Proportion , Sequence

Match The Following


Pope Urban II 1095 1095

John Wycliffee 1351 1351

Pope Gregory XV 1622 1622

Stephen Langton 1215 1215

Multiple Choice Single AnswerQuestion Erik Thorvaldson discovered an uninhabited of ice and snow in North :-

Correct Answer Atlantic

Your Answer Atlantic

Multiple Choice Multiple AnswerQuestion The buyers buy for business or non profit motives, these consists of

Correct Answer Businesses , Government , Non-Government Organisation

Your Answer Businesses , Government , Non-Government Organisation

Multiple Choice Multiple AnswerQuestion Choosing a city for press conference depends upon the level you are working with :-


Your Answer Business , National , Regional



Your Answer False


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Question Knowledge of group attitudes and beliefs helps the communicator to tailor message that are :-


Your Answer Salient , Answer a felt need , Logical course of action


Correct Answer 24

Your Answer 24

True/FalseQuestion The spokesperson should be Verbose.


Your Answer False


Correct Answer USA

Your Answer USA


a brand must climb.


Your Answer Mental


Correct Answer True

Your Answer True

Multiple Choice Multiple AnswerQuestion The opening of American West provided many opportunities to people to migrate to the west. Many of the

legends and stories of these people were told viz.

Correct Answer Wyatt Erap , Calamity Jane , Buffalo Bill Cody


Select The BlankQuestion Samples of new safety packaging were ________

Correct Answer Distributed

Your Answer Distributed

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Select The BlankQuestion More and more people began to read newspaper and ________

Correct Answer Magzine

Your Answer Magzine

True/False

Question Very often the presence of a well known celebrity can liven up a routine company function

Correct Answer True

Your Answer True




True/FalseQuestion In Mumbai there are reporters who specialize in stories relating to the Government.


Your Answer False

Multiple Choice Single AnswerQuestion The rule in a crisis is that you cannot be handicapped by a lack of :-

Correct Answer Infrastructure

Your Answer Infrastructure



Your Answer J & J history , Name of top people , Financial results

Multiple Choice Single AnswerQuestion Invitations for press conferences should be always :-

Correct Answer Typed

Your Answer Typed

True/FalseQuestion Public relations does not have a strong industry association to guide its growth in a controlled manner.

Correct Answer True

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Your Answer True

Multiple Choice Multiple AnswerQuestion SWOT stands for

Correct Answer Strengths & Weakness , Opportunities , Threats

Your Answer Strengths & Weakness , Opportunities , Threats

Select The BlankQuestion As world becomes a ________ place, where news travel with great speed.

Correct Answer Smaller

Your Answer Tiny

Select The BlankQuestion J & J also campaigns with the ________ .

Correct Answer Government

Your Answer Government

Multiple Choice Single AnswerQuestion In modern working environment men & women work in close proximity hence there is a possibility of

some kind of :-

Correct Answer Attraction

Your Answer Attraction


Question The most persuasive messages are :-


Your Answer Direct , Simply expressed , Contains one primary data

Select The BlankQuestion "We very much prefer to see the ________ before they are released", says an editor of an Popular Indian

Computer Publication.

Correct Answer Product

Your Answer Product

Match The Following


Media Strategy Determine Geographic spread Determine Geographic spread

Print Media Newspapers & Magazines Newspapers & Magazines

Electronic Media Redio, Television Redio, Television

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Your Answer False

Multiple Choice Single AnswerQuestion The Roman Emperor who used the technique of orchestrating events when he blamed the burning of

rome on the Christians was known as :-Correct Answer Nero

Your Answer Nero



Your Answer False

Multiple Choice Single AnswerQuestion The PR pactitioner practises media relations for two purposes one to send information and other to :-


Your Answer Gather Information




Multiple Choice Multiple AnswerQuestion Culture means

Correct Answer Values , Perception , Beliefs

Your Answer Values , Beliefs , Habits

True/FalseQuestion Influencer acts as a consultant.

Correct Answer True

Your Answer True

Match The Following


Sensory appeal Advertisements that have an effect onthe five senses

Visual Appeal

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Price or Value appeal Promising the buyer that the product isworth more than money can buy

Promising the buyer that the product isworth more than money can buy

Celebrity Appeal Using celebrities to endorse a product Using celebrities to endorse a product

Testimonials Actual user shares his experience in theform of testomony

Actual user shares his experience in theform of testomony


Correct Answer 20th

Your Answer 19th

Select The BlankQuestion The ________ revolution led to number of inventions that had an impact on communications.

Correct Answer Industrial

Your Answer Television

Multiple Choice Single AnswerQuestion Advertising research is an :-

Correct Answer Information Tool

Your Answer Marketing Tool

Select The BlankQuestion The internal publication which was a 4 page news letter was called as ________.

Correct Answer Update

Your Answer Daily News


Correct Answer Hear

Your Answer Accept



Your Answer Why , What , Whose




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Your Answer Latest


Question The lesson learnt from Tylenol case was :-

Correct Answer Open Communication policy , Adhering to companys policy regarding customer safety , Establishment ofMedia control

Your Answer Open Communication policy , Establishment of Media control , How to solve the crisis



Your Answer Wisdom

Multiple Choice Single AnswerQuestion Advertisment copy consists of the body copy, Slogans and

Correct Answer Head Line

Your Answer Head Line


Correct Answer Exaggerations , Real Estate promotion

Your Answer Exaggerations , Plausible , Uninhabited


Correct Answer True

Your Answer True

Multiple Choice Single AnswerQuestion Check for the passage ways, door ways, and elevators large enough to accommodate :-

Correct Answer Bulky equipment

Your Answer Bulky equipment



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Your Answer Religion

Match The Following


Advertising in eighties saw Address to specific consumers Address to specific consumers

The Beginning of Advertising Exchange of goods Babylonian Clay tablet

Invention of the printing press Johann Gutenberg Johann Gutenberg

Advertsing of 1660 For toothpaste For toothpaste



Your Answer Buildings


communication.


Your Answer True

Multiple Choice Multiple AnswerQuestion Knowledge of group attitudes and beliefs helps the communicator to tailor message that are :-


Your Answer Salient


Correct Answer True

Your Answer True






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Your Answer False




Multiple Choice Multiple AnswerQuestion While releasing the press release check for the

Correct Answer Headline , Double spaced , Avoided passive voice

Your Answer Headline , Avoided passive voice , Written in a perfect square

True/FalseQuestion Good companies always speaks first and performs later.


Your Answer False



Your Answer Dustbin

Select The Blank

Question The video tele conference of J & J was of ________ minutes.

Correct Answer 90

Your Answer 90




Select The BlankQuestion For testing the advertisement, adveretisers uses ________

Correct Answer Focus Groups

Your Answer Focus Groups

Multiple Choice Single AnswerQuestion For effective advertising one has to get it successful through :

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Correct Answer Advertising Agency

Your Answer Advertising Agency

True/FalseQuestion Public relations does not have a strong industry association to guide its growth in a controlled manner.

Correct Answer True

Your Answer True

Select The BlankQuestion Fillers are material used to fill in the empty at the ________ minute.

Correct Answer Last

Your Answer Last

Multiple Choice Multiple AnswerQuestion The crisis management team should have the ability of :-

Correct Answer Irregular Hours , No Sleep , Working hours long

Your Answer No Sleep , Working hours long , to handle situation effectively

Multiple Choice Single AnswerQuestion In a corporate identity if the building is constructed of granite and glass it sends out signals of :-

Correct Answer Prosperity & Competence

Your Answer Rich & Famous




Multiple Choice Multiple AnswerQuestion Researching, conducting and evaluating on a continual basis are program of action. These are done to

achieve public understanding, these may also include :-

Correct Answer Marketing , Financial fund raising , Employee Community

Your Answer Advertising , Marketing

True/FalseQuestion An average san diego used to handle 65 media enquiries every day.


Your Answer False


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Question Advertisments in those days were laid out like our present day





Your Answer Photography , Telephone , Telegraph




Your Answer False



Your Answer Assistant Director


Question The liability coverage takes care of :-


Your Answer Fire , Loss of property , Medical Condition , Internal Harrasment in the organization

Multiple Choice Single AnswerQuestion Erik Thorvaldson discovered an uninhabited of ice and snow in North :-

Correct Answer Atlantic

Your Answer Atlantic

Multiple Choice Multiple AnswerQuestion While releasing the press release check for the

Correct Answer Headline , Double spaced , Avoided passive voice

Your Answer Headline , Double spaced , Avoided passive voice , Written in a perfect square

Multiple Choice Multiple AnswerQuestion In Egyptian era the Governments have always engaged in what is known as :-

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Correct Answer Public Information , Public Relations , Public Affairs

Your Answer Public Information , Public Relations , Public Affairs , Public Comunicators

Multiple Choice Multiple AnswerQuestion Advertising primarily reaches out to customer through :-

Correct Answer Print , Radio & TV , Internet

Your Answer Print , Radio & TV , Internet , Wall Paintings

Multiple Choice Multiple AnswerQuestion Another internal roles of PR are that of :-

Correct Answer Teaching , Instructing Executives for clear writing , Effective speaking

Your Answer Teaching , Instructing Executives for clear writing , Effective speaking , Effective speeches to be given




Multiple Choice Single AnswerQuestion Those who work for the organization are called as :-

Correct Answer Internal Public

Your Answer Internal Public


a brand must climb.


Your Answer Eight




Select The BlankQuestion Marketers uses the ________ startegy to optimise the use of resources.

Correct Answer Segmentation

Your Answer Penetration


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Question A PR practitioner have access to a lot of information and are constantly in touch with news sourcesrelated to :-

Correct Answer Technology Advancements , Social Changes

Your Answer Technology Advancements , Social Changes , Financial Changes , Political Changes



Your Answer True

Select The BlankQuestion Public ________ is stronger than legal right or miltary might.


Your Answer Opinion

Multiple Choice Single AnswerQuestion In the publicity eras the nature of communiction was :-

Correct Answer One- way

Your Answer One- way


Correct Answer True

Your Answer True

Multiple Choice Single AnswerQuestion The following "firsts" were observed during the period :-

Correct Answer 1900-1921

Your Answer 1900-1921



Your Answer Assest

Select The BlankQuestion The internal publication which was a 4 page news letter was called as ________.

Correct Answer Update

Your Answer Feedback

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Multiple Choice Multiple AnswerQuestion The filler items should be in paragraph form with :-

Correct Answer Double Spaced margin , Typed , Typed on single page

Your Answer Double Spaced margin , Typed , Typed on single page , Typed on both the pages


Question The term "Publics" means these are all those :-



Multiple Choice Single AnswerQuestion People are prone to forgive :-

Correct Answer Mistakes

Your Answer Mistakes

True/FalseQuestion John Wycliffee took his campaign for church to reform to the people.

Correct Answer True

Your Answer True




Multiple Choice Multiple AnswerQuestion These are Traditional Service Brands

Correct Answer Food World , Cox & Kings , FedEx

Your Answer Food World , Cox & Kings , FedEx , Coco Cola

Multiple Choice Multiple AnswerQuestion The financial information can be reached by the way of :-

Correct Answer Annual General Report , Minutes of AGM , Quaterly Reports

Your Answer Annual General Report , Minutes of AGM , Quaterly Reports , Share Prices

Match The Following


Clarity of message Audience understands the message Mass Media endorsements

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Your Answer True

True/False

Question The journalist can publish whatever he wants.


Your Answer True



Your Answer Rex Harlow

Match The Following


Motivation Monetary, Emotional Return Monetary, Emotional Return

External Public Media, Suppliers, Trade Associations Long term associations

Advertisement To inform Potential buyers To remind the customers.

Maintaining Relationships Long term associations To inform Potential buyers

Multiple Choice Single AnswerQuestion The San Diego & Electric company is a public utility company that employees :-

Correct Answer 4700 employees

Your Answer 4700 employees



Your Answer Religion

Multiple Choice Single AnswerQuestion Public information came into the exsitence at the time of ancient egyptians which are :-



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Correct Answer 20th

Your Answer 20th


Question Press releases are called :-

Correct Answer Publicity Program

Your Answer Publicity Program


Correct Answer Burn

Your Answer Burn

Multiple Choice Single AnswerQuestion The Roman Emperor who used the technique of orchestrating events when he blamed the burning of

rome on the Christians was known as :-

Correct Answer Nero

Your Answer Nero



Correct Answer Establishment of Media control , Open Communication policy , Adhering to companys policy regardingcustomer safety

Your Answer Establishment of Media control , How to solve the crisis , Open Communication policy , Adhering tocompanys policy regarding customer safety

Multiple Choice Multiple AnswerQuestion Media relations are very important this is largely due to the vast number of :-

Correct Answer Publications , Television & Radio Channels , Websites

Your Answer Publications , Television & Radio Channels , Websites , Advertisements



Your Answer Why , How , What , Whose


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Question The opening of American West provided many opportunities to people to migrate to the west. Many of thelegends and stories of these people were told viz.


Your Answer Wyatt Erap , Calamity Jane , Amos Kendall , Buffalo Bill Cody




Your Answer Newly found

True/FalseQuestion PR is committed to generate public understanding and goodwill for an Organization.

Correct Answer True

Your Answer True

Select The BlankQuestion Skilful media relations involves treading the fine line between catering for the ________.


Your Answer Management



Your Answer Balance , Proportion , Sequence , Visual Effects


Correct Answer True

Your Answer True



Your Answer Proactive , Reactive , Crisis , Informal

Match The Following


Pope Urban II 1095 1095

John Wycliffee 1351 1351

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Pope Gregory XV 1622 1581

Stephen Langton 1215 1215

Multiple Choice Single AnswerQuestion There is a fear which strikes people if they are told to write :-

Correct Answer An Assignment

Your Answer An Assignment

Select The BlankQuestion It is very difficult to attribute a rise of sales due to ________

Correct Answer Advertising

Your Answer Advertising


Correct Answer Product Leaflets , Brochures , Video Tapes

Your Answer Insertions , Brochures , Video Tapes , Product Leaflets

True/FalseQuestion After three and half years another death occurred the vicitm was 60 years old woman from New York


Your Answer True

Multiple Choice Single AnswerQuestion Public Relation practitioners play a dual role, they are advisiors as well as :-



Multiple Choice Multiple AnswerQuestion Research planning includes

Correct Answer Designing a questionnaire , Data Collection , Tabulation, Analysis and Results

Your Answer Designing a territory , Designing a questionnaire , Data Collection , Tabulation, Analysis and Results

True/FalseQuestion An average san diego used to handle 65 media enquiries every day.


Your Answer True

True/False

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Question India is the hope of free world.


Your Answer True

Multiple Choice Single AnswerQuestion Marketing plan starts with:

Correct Answer Situation Analysis

Your Answer SWOT Analysis



Your Answer Credibility

True/FalseQuestion The print media consists of newspaper and magzines.

Correct Answer True

Your Answer True

Multiple Choice Single AnswerQuestion The study of persuasion was central to the education of the :-

Correct Answer Greeks

Your Answer Greeks

Select The BlankQuestion The observers are paid to watch and ________

Correct Answer Write

Your Answer Give suggestions



Your Answer Cost Benefit

True/FalseQuestion The marketing mix consists of Product Place People and Price


Your Answer True

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Your Answer Two way Form


Question Crisis means an unexpected development that often frightens the :-

Correct Answer Public

Your Answer Share Holder



Your Answer Planning, Creativity,Production , Media and Agency Management , After sales & Services Management



Your Answer Businesses , Government , Non-Government Organisation , Corporates



Your Answer Bigger

True/FalseQuestion Once you have invited the reporters there is no need to remind them.


Your Answer True



Your Answer True

Select The BlankQuestion It maddens reporters to spend time at a press conference when they could have been given the same

information in a ________.

Correct Answer Press release

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Your Answer Press release

Select The BlankQuestion The main step was to recall all ________ of tylenol.

Correct Answer Stocks

Your Answer Capsules


Correct Answer True

Your Answer True




Multiple Choice Multiple AnswerQuestion The feature story is valuable publicity tool and an idea vehicle for helping people understand :-

Correct Answer How to choose , Buy , Use product or service

Your Answer How to choose , Buy , Use product or service , The material




Your Answer Advertisement Media

Select The BlankQuestion Do not choose a location just because it has network affiliated stations since the networks often do not

use material from their affiliates except for ________ and major crimes.

Correct Answer Disasters

Your Answer Lock outs

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A&PR-AKS-1

True/FalseQuestion A journalist is a observer.

Correct Answer True

Your Answer True

True/FalseQuestion Day by day the crime rate is controlled through out the world.


Your Answer False

Select The BlankQuestion Public ________ is stronger than legal right or miltary might.


Your Answer Opinion

Multiple Choice Single AnswerQuestion In a corporate identity if the building is constructed of granite and glass it sends out signals of :-

Correct Answer Prosperity & Competence

Your Answer Rich & Famous

True/FalseQuestion The fundamental democracy that played a major role in the American Campaign

Correct Answer True

Your Answer True









Your Answer Telephone , Telegraph

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Your Answer Facts

Select The BlankQuestion Cities where the local press usually gives a favourable ________ for press conference.

Correct Answer Coverage

Your Answer Publicity

Multiple Choice Single AnswerQuestion While scheduling the press conferences be aware of the :-

Correct Answer Media Deadlines

Your Answer Press

Multiple Choice Single AnswerQuestion The group to whom the advertisng message is communicated is called as

Correct Answer Audience

Your Answer Audience


Correct Answer URL

Your Answer URL


Question To become a good and well known Public Relation practitioner, one should develop numerous :-

Correct Answer Skills

Your Answer Skills

Multiple Choice Single AnswerQuestion Who was CEO of The San Diego & Electric company?

Correct Answer Thomas Page

Your Answer Victor Newman

Select The BlankQuestion Organisations use a variety of spokespersons depending upon the ________and the audience.


Your Answer Message

Match The Following


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Media Strategy Determine Geographic spread Determine Geographic spread

Print Media Newspapers & Magazines Newspapers & Magazines

Electronic Media Redio, Television Redio, Television

Media Objective Target Audience, Reach & Frequency Target Audience, Reach & Fre

Multiple Choice Single AnswerQuestion Public information came into the exsitence at the time of ancient egyptians which are :-



Multiple Choice Multiple AnswerQuestion The crisis management team should have the ability of :-

Correct Answer Irregular Hours , No Sleep , Working hours long

Your Answer No Sleep , Working hours long , to handle situation effectively



Your Answer Price



Your Answer Tiny






Your Answer Director

True/FalseQuestion GEC is an Organizational Brand

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Correct Answer True

Your Answer True






Your Answer False



Your Answer Do not try to cover up things , Do not pretend to be right , Do not tell the truth

Select The BlankQuestion The main step was to recall all ________ of tylenol.

Correct Answer Stocks

Your Answer Packages



Your Answer Proactive , Reactive






Your Answer Government , Non-Government Organisation


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Question A PR should always have a track of :-

Correct Answer Bottlenecks

Your Answer Quality of communication exchange



Your Answer Media Selection (TV, NewsPaper etc)

True/FalseQuestion The market share fell from 37 % to 23%.


Your Answer False

Mul

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