pr 2.0: how to use a social media release like pressdoc
DESCRIPTION
How to use a social media release tool like PressDoc in your PR 2.0 campaign to launch a product? In this case study for 123people I as a PR-consultant have put together some key learnings, basic rules and useful tips for using a social media release as a marketing tool, in which you can upload text, video, images and twitter.TRANSCRIPT
How To Use a Social Media Release
Successfull Introduction of 123people.nl with the Use of Free SMR-Tool PressDoc Remco Janssen, PR-advisor at Marketing + PR Visie March 2010
The Beginning
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• Luca Sartoni shared his success approach in Italy • Send pitch to selected bloggers • Tell them in a personal way about our service • Thus creating buzz, backlinks and SEO
• I hate receiving unrequested images/pdf • But, I wanted to send extra info • Urgent need for an online platform to share pics/links
• Didn’t I have a bèta account for…
Pressdoc
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What is Pressdoc?
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• Template for social media releases. • Make it easy for weblogs to write about your company. • Insert images, pdf, quotes, links and even tweets.
Options in Pressdoc
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• New Press Doc • Company • Tools
Fill in Pressdoc
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• Title • Subtitle • Location • Pitch: twitter • Summary • Details
Fill in Pressdoc (2)
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• Link • Quote • Docs • Images • Embed YouTube
Fill in Pressdoc (3) Company Information
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• Name • Subdomain • Logo • Description
Fill in Pressdoc (4) Company Information (2)
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• URL • Blog • Contact URL • Twitteraccount • Contact info • PR Contacts!
Publish Release
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Publish Release (2)
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Publish Release (3)
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Publish, and then...
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• Share Short URL
E-mail to selected bloggers
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• Short URL • Personal mail • Happy X-mas!!11!
E-mail to selected bloggers (2)
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• 315 views • Personal mail
Good Statistics
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Buzz goes on... Good SEO too!
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Results? They were awesome...
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• Ten posts on Dutch (top)blogs on various topics • 700% increase in traffic • Rumour around the brand 123people.nl
• Spontaneous brand recognition • Also: comparison with local competitor • Conclusion: great approach to reach bloggers
Key Learnings
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• Write an How-To that is easy to copy/paste • Make a video • Talk about how 123people is useful for consumers
• Personal pitch is key • Tweeting helps, too • Again: brilliant PR 2.0 approach to reach bloggers
Visit the 123peopleNL Pressroom: http://123peoplenl.pressdoc.com/nl/
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What‘s Next? Social Newsroom?
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Products & Presentations
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Video & (Personal) Branding
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