ppt(iv)how to build a perfect fanpage
DESCRIPTION
Every day, over 150 million people in the US visit Facebook to connect with friends and their favorite businesses, brands and organizations. Creating a Page for your business is the first step to building lasting conversations with your customers on Facebook. And it’s fast, easy and free!TRANSCRIPT
How To Build The Perfect Facebook Fanpage
for sbdc © jay massey 2010http://fbreveal.com/
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Introduction
Every day, over 150 million people in the US visit Facebook to connect with friends and their favorite businesses, brands and organizations. Creating a Page for your business is the first step to building lasting conversations with your customers on Facebook. And it’s fast, easy and free!
Lets Not Forget the FaceBook Mission-
“Give people the power to share and make the world more open and connected”
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Reasons Why Your Business Should Have a Facebook Fan Page.
You can have a large number of Fan base. This makes fan pages especially valuable for Facebook users.
It’s free.
It gives you a platform to interact and get feedback from your target audience, because like a user profile, you can update your fans with statuses that will appear in the news feed.
You can promote events.
It’s an SEO boost. Facebook is currently the second most popular site on the Web according to Alexa.
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You can customize the design using FBML, Facebook’s version of HTML. Check out the Static FBML app for more.
You can create brand advocates.
You can easily promote it with tools provided by Facebook.
The Facebook Pages Insights analytics tool gives you useful information about your fans and their interactions.
You can build a community for your clients and prospects.
It’s another funnel to your website.
You can add unlimited photos and videos.
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The Perfect Fan Page Gives A Perfect Edge To Your Business
These are the areas where I think Page owners should focus their attention.
The Page areas are:Profile PictureLeft-column NavigationAbout BoxLikes — Page FavoritesPhoto stripWall (Custom Tabs)
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The Profile Picture
The Profile Picture, at the top left corner of your Page, functions as your “logo,” your primary
branding element.
The maximum size allowed for the Profile Picture is 180w x 540h pixels
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Profile Thumbnail
Your Profile Picture thumbnail is the icon that displays next to your Page posts and your
Posts on other Pages, when you comment as your Page.
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Custom Tabs
You should keep in mind the following when creating your custom tab:
Does it fit into the overall visual branding of the Page?
Does it utilize technology that will work on all modern browsers and platforms?
If it’s a fan-gated “Reveal” tab (where non-fans are shown different content than fans), is the offer sufficiently enticing to encourage visitors to Like your Page?
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Examples
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Don’t Neglect Your Navigation!
Page admins were dismayed when Facebook, as part of its new Page layout, moved the blue-tab
navigation from the top of the Page to the left column below the Profile Picture.
Because the navigation is now part of the visual branding , it means admins should use the
navigation wisely, ordering the tabs by importance, and create custom iFrame tabs with custom icons to replace those dreary gray Static
FBML tabs.
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Keep Your Navigation Pruned and Visually Consistent
Because icons now accompany your tab names in the navigation, admins should make sure the icons fit into the overall visual-branding
scheme.
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The Likes — Your Page’s Favorites
Your favorite Pages appear in the left column just below your Fan Count.
Here are a few examples of Pages using the Likes area for branding and promotion:
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The About Box
After the new Page layout change, the About box actually disappeared for a couple weeks, and everyone thought it had been removed.
But then it reappeared.
Use this left-column box to display a little info about your Page or your brand.
fbreveal.com Your Key To Success.
Facebook is a massive super power that yourbusiness cannot ignore. Social proof is a very
powerful weapon, it can make or break you. Youneed to make an impression on your customers, so
that you can do the following……
Brand Your Business Connect with Customers Build your list Get more Sales
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Not having a fanpage is COSTING you money and LOSING your business
“We are offering you a total facebook fanpage service at a rock bottom price”
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Thank You……..
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