ppt on ion of yahoo, google and bing by amit chaudhary new delhi institute of management
TRANSCRIPT
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8/3/2019 PPT on ion of Yahoo, Google and Bing by Amit Chaudhary New Delhi Institute of Management
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PRESENTED BY:AMIT CHAUDHARY 1
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Information industry
Search engine websites
(direct competitors)
Google, Yahoo, Bing, AOL etc
Source of revenue
online advertising
INDUSTRY OVERVIEW
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WHAT IS SEARCH ENGINE?
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Search engine is a software program thatsearches for sites based on the words that youdesignate as search terms.
Search Engines look through there owndatabases to find what it is that you are looking
for.
These are information retrieval systems.
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GOOGLE - OVERVIEW
Founded 1998
IPO 2004
Headquarters : 1600 Amphitheatre
Parkway, Mountain View, California, United States
Key people : Larry Page
(Co-Founder and CEO)
Eric Schmidt(Executive Chairman)
Sergey Brin
(Co-Founder) 4
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GOOGLE - OVERVIEW
Revenue : US$ 29.321 billion
Employees : 28,768 (As of 2011-06-30)
Subsidiaries : YouTube, Double-click, On2Technologies, Picnik, Aardvark, AdMob, Zagat,
Motorola Mobility
Receiving several hundred million queries each day.
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Google MissionOrganize the world's information andmake it universally accessible and useful
Rankings #102 in FORTUNE 500
S&P 500
Dow Jones Global Titans
#30 in FT Global 500
Google is considered to be among the top 10brands in the U.S.
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Yahoo Overview
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Founded : 1994
Headquarters : Sunnyvale,California, U.S
Key people : Roy Bostock(Chairman)Tim Morse
(Interim CEO)
For many years they outsourced their searchservice to other providers
Yahoo overview
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Yahoo Overview
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Revenue : US$ 06.324 billion
Employees : 13,600
Mission : To connect people to their passions,communities, and the worlds knowledge
Acquisition : AllTheWeb
AltaVistaOvertureInktomi
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Yahoo Overview
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SearchScan Yahoo
Yahoo Search Yahoo Directory Yahoo Shortcuts
Yahoo Cheat Sheet Ultimate Yahoo Search List
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BING OVERVIEW
Bing is a web search engine from Microsoft.
Formerly it was called Live Search, Window live Search and
MSN search.
Started on 3rd June 2009
Available Languages: 40 languages.
Daily changing of background image.
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BING OVERVIEW
Media features
Video thumbnail Preview
Image search with continuous scrolling images results page
Instant answers
Sports
Finance
Dictionary
Spell Check
Health information
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Bing overview
Local info
Current traffic Information
Restaurant Reviews
Movies played in an area
Integration with Hotmail
Integration with Facebook
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COMPETITORS MARKET SHARE
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COMPARISON OF ALL THE THREE SITES:Parameters Google Yahoo! Bing
Paid Search Google AdWords
factors in max bidprice and clickthrough
rate into their ad
algorithm
Yahoo! also offers a
paid inclusionprogram which
charges a flat rate per
click to list your site in
Yahoo!'s organic
search results
Like Google, MSN
ranks ads based onboth max bid price
and ad clickthrough
rate.
Query processing Google seems to be
more concept
matching.
Seems to be more
about text matching
when compared to
Google.
MSN offers a tool that
estimates how
commercial a page or
query is.
SEO Tools Google Sitemaps;
AdWords Keyword
Tool;
Google Related site.
Overture Keyword
Selector Tool;
Yahoo! Mindset ;
Yahoo! Advanced
Search Page;
Yahoo! Buzz
Demographic
Prediction Tool;
Online Commercial
Intention Detection
Tool;
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Google Yahoo Bing
Sponsored Links Google AdWords Yahoo MarketingYahoo Marketing and
MSN Ad Centre
Language Translator Google Translate Babelfish Microsoft Translator
Business Perspectives Google has the largest
search distribution, the
largest ad network, and
by far the most efficient
search ad auction.
Being the largest content
site on the web makes
Yahoo! run into some
inefficiency issues due to
being a large internalcustomer.
Search brands for
building their own
technology in house are
MSN Search, Microsoft
AdCenter, and WindowsLive Search.
Social Aspects Google is trying to make
software morecollaborative and trying
to get people to share
things like spreadsheets
and calendars
Yahoo! firmly believes in
the human aspect ofsearch.
Microsoft continues to
lag in understandingwhat the web is about
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CONCLUSION
Google dominate other search engine such asYahoo!, Bing etc as it displays more conceptmatching and informational results relevant to
users.
Each search engine has differ role to play.
Based on requirement, the users can make usesearch engines.
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