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PowerPoint Presentation

BusinessPlan

Berry AliGaiani ElenaPizzeghello MatteoSilvestri GianmarcoTorin FrancescaVicari Denise

Fill a gap in the market placeOffer healthy meals to students and workers Business idea

AffordabileCustomizedFresh ingredientsFriendly environment

Business Description3

4

Value Proposition

Products:SaladsSmoothiesFruit Salads

ExperienceCustomer RelationshipCustomer Segment

Channels

Geographic SegmentationLong term relationship:

Fidelity cardsCoupons Take a seat (tables and benches)Take away

Workers and citizens in Ann Arbor Students & employees university

Value Analysis5

Key PartnersKey activitiesKey Resources

Local farmersUniversity of Michigan Procurement Management of inventory Serving

High quality ingredientsProducts locally sourced:SeasonalityFreshnessTangible Assets (truck)Key activities rely on specific key resources, which are related to specific key partners.Key Factors6

Cost structure

Fixed costs: truck, equipment, labor Variable costs: raw materials, suppliesRevenue streams: regular sales (Forecasts $120.000 per month approximately)

Revenue streams for each customer segment

Campus: 9 monthsDowntown: 3 months

Costs and Revenues7

Uniquenesses Suggestions

Ingredients Information

Location

8

MilestonesJanuary February 2015Establishment of GREAT!, LLCDebt & Equity financingLicenses Purchase Assets, hire employeesMarch 2015Sales startSeptember- October 2015Break even

9

Industry Background

2008: recession The industry boomedCustomers preferences changed (healthier menus)CompetitionMain challengesBarriers to entryRegulation

10

Expected to increase

Direct Fragmented Industry Indirect

Competition11

IBISWorld Customers: 25-34 Years Old

Determinants: Location Value for money Weather Health consciousness Convenience and time

Demand

12

2010 Global online survey made (Research)27,000 answers obtained in 2012Healthy food restaurants are desired

Healthy Food Trend13

Going Green And Food Truck TrendGoing Green TrendGreen Equipment for RestaurantRecyclable Biodegradable Supplies (Packaging, Bags, )

Food Truck Trend8.4 % Growth Rate from 2007 - 2012Change Locations when required by Market conditions

14

Main Target Market University of Michigan - DearbornStudentsFaculty/staff

Secondary Market Downtown Ann ArborAged 18-65Customers

15

Out of 100 people, 20 stop to look. 10 will ask about the menu and an estimate of 2-5 will try it. As far as curiosity is in questions. Change the numbers if you want.15

Ann ArborSmall food vendorsFast foodBarsRestaurantsCompetitorsFood Trucks are rare !

DearbornCafeteria in the U.C.Mall

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Food trucks open in events only in MichiganMall is a potential threar for those that have long breaks and dont mind driving there.Ann Arbor competition is assumed to have the same customer target as GREAT!16

Price

17

Great! LogoSimpleEasyRecognizable

FlyersCouponsSocial MediaWord-of-mouthFidelity CardPromotion

18

GREAT! Truck will be parked in one of the strategic areas in front of the Dearborn University Center.

Main Location19

The second location for GREAT! will be in the downtown of Ann Arbor, along State Street, in an area characterized by a high foot traffic.

Second Location20

Campus (From October to June)Ann Arbor (From July to September)

Opening Hours21

Food safety procedures:Washing ingredientsPeeling and cutting veggies and fruits

Specific Operational ProceduresOperations:Delivery of food during early morningPreparation of ingredients during off-peak hoursCleaning and closing operations at the end of the working day22

Employees will:Have experience in the field. Be trained by the Chef. Give customers basic information about ingredients and provide suggestions about combinations of ingredients.

Personnel23

With the intent of establishing long and stable relationships, specific supply agreements will be signed with local farmers.

Suppliers24

Start Up Expenses - Short Term

25

Start Up Expenses - Long Term

26

Sales Projections

27

Sales Mix

28

Fixed and Variable Costs

29

Break Even Analysis

Break Even Analysis Year 1

30

Income Statement Summary

31

Cash Flow Budget

32

Investment Plan - Source of Funds

33

Calculation of Ownership Share

VALUE OF THE COMPANY (VC) $ 736,405

LIQUIDITY $ 248,400

OFFERED OWNERSHIP SHARE 25 %

Calculated according to the Pricing FormulaLiquidity provided by the Investment MemberOwnership Share = LIQUIDITY / (VC + LIQUIDITY)34

Capital Contribution and ROI

OWNERSHIP STRUCTURE35

ROI Projections

Annual Return on Investment36