ppt for freespeech debate -1-1
TRANSCRIPT
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A Journey to a world of freedom
Marketing feedback of Hult Team Students
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13 languages. 10 principles. 12 people.Goals:
Target: 500 comments
Time: 4 weeks
Audience:• between the right and the left • language diversity
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13 languages. 10 principles. 12 people.
Challenges:How to reach out the others?
What to say to grab their attention?
How to get them to comment?
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Using our Primary Sources
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Personal Contacts 10 People Each: Friends, Family, and Educators Functions and Geographies
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Feedback Impractical
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HGN Newsletter HGN article picture
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Social Media
Avenues• Facebook• Blog spaces• Twitter
Methods• Spark
Controversy• South Park
Vs. Tom Cruise Case Study
Issues• Posts
mistaken for spam
• Censored
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Reaching Beyond our Borders
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Event Location Number of Flyers Distributed
“Democracy?” Lecture
King’s Cross 1o
Train Station King’s Cross 20Student
AccommodationNIDO student living 10
RIO +20 Lecture St. Martin in the Fields Church
70
SOAS University SOAS Campus 50Park Russell Square 20
TOTAL 180
The Events
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Main Poster Usedqwsqw
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Results
About 500 comments were added to the web site
The project reached out to 4 different continents
Multilingual comments became more frequent on the site
o Political diversity of the participants still remains questionable
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13 languages. 10 principles. 1 debate